One of the perks of my job is the quantity of industry publications that land on my desk for me to read. This month’s FoodService – a journal for hospitality businesses – includes some facts and figures about coffee. I thought I’d share them with you… they’re from BIS Shrapnel’s Coffee in Australia 2009 – whatever that is…

• 64% of Australians aged 11 and above drink coffee.
• 65% of coffee drinkers drink instant.
• 31% drink a cappuccino
• 21% drink a flat white
• 20% drink a latte
• 10% drink a short black
• The “food service” coffee market in Australia is worth $435 million – this is the value of the market that the food service market buys it for – I assume that’s not including dedicated coffee houses.
• The “fully automatic” coffee machine market is worth $270 million a year – which seems odd given the market itself is only worth $435 million.

Milk Facts

• 52% of consumers drink full cream
• 19% drink semi skim
• 22% drink skim
• 3% drink soy
• 14% are hardcore and don’t have milk

Purchasing Rationale

• 70% purchase coffee for pleasure
• 51% purchase on the basis of flavour

Author: Nathan Campbell

Nathan runs St Eutychus. He is currently a student at the Queensland Theological College. In a previous professional life he worked in public relations for an economic development and tourism marketing organisation. He is married to Robyn. He likes coffee and the internet.

Nathan has produced 3149 articles.