There are lots of PR lessons we can learn from celebri­ties today. Firstly. Megan Fox has lived up to her name, bit­ing the hand that feeds her. Or at least the hand that raised her from obscurity.

Direc­tor Michael Bay cast Fox in Trans­form­ers, and the star­let had some rather unkind words to say about him in a magazine.

In her inter­view with a British mag­a­zine, Fox had said of Bay:

“He’s like Napoleon and he wants to cre­ate this insane, infa­mous mad-man reputation.

“He wants to be like Hitler on his sets, and he is.

“He has no social skills at all.”

Ouch. That isn’t very nice. Some of the crew responded with a let­ter via Michael Bay’s blog — which he con­tributes to, but clearly doesn’t run, because he pulled it a cou­ple of days later and posted his apology.

I sub­scribe to Michael Bay’s blog with google reader — so it’s not com­pletely lost to you. And the SMH has a story on the let­ter today. Here’s an excerpt.

He granted her the star­ring role in Trans­form­ers, a fran­chise that for­ever changed her life; she became one of the most googled and oogled women on earth.

… Wait a minute, two of us worked with Angelina – sec­ond thought – she’s no Angelina.

…We know this quite inti­mately because we’ve had the tedious expe­ri­ence of work­ing with the dumb-as-a-rock Megan Fox on both Trans­form­ers movies. We’ve spent a total of 12 months on set mak­ing these two movies.

We are in dif­fer­ent depart­ments; we can’t give our names because sadly doing so in Hol­ly­wood could lead to being ban­ished from future Para­mount work.

We actu­ally don’t think she knows who Hitler is by the way. But we won­dered how she doesn’t real­ize what a dis­gust­ing, fully une­d­u­cated com­ment this was?

Hope­fully Michael will have Mega­tron squish her char­ac­ter in the first ten min­utes of Trans­form­ers 3. We can tell you that will make the crew happy! …

Nice. Firstly, let me say, Godwin’s law needs to be more widely broad­cast — com­par­ing any­body — par­tic­u­larly a movie direc­tor — to Hitler is just plain silly.

Sec­ondly, if you’re work­ing in a close knit indus­try like Hol­ly­wood — or a regional area, or a city, or the Chris­t­ian com­mu­nity — don’t bag out peo­ple who you’ve worked with. It’ll no doubt hurt you more than it hurts them.

Author: Nathan Campbell

Nathan runs St Eutychus. He is currently a student at the Queensland Theological College. In a previous professional life he worked in public relations for an economic development and tourism marketing organisation. He is married to Robyn. He likes coffee and the internet.

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