Trojan T-Shirts: Marketing by subterfuge

What do you get the German skinhead who has everything? Especially if you want them to reform form their Skinhead ways? You get them a nice skull and cross bone t-shirt. And you give it to them. For free. But you make it so that after one wash the shirt changes completely.

Brilliant.

“With a skull-and-crossbones logo and the message “Hardcore Rebels – National and Free,” some 250 black T-shirts given away at a recent right-wing extremist rock festival were quickly snapped up. But there was more to the tough-looking image than met the eye.

Once the rightist rockers washed their new shirts, they were dismayed to find an entirely different message: “If your T-shirt can do it, so can you. We’ll help to free you from right-wing extremism.” The offer, complete with contact information, came from a group called Exit Deutschland, which helps people get out of the neo-Nazi scene.”

More here.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.