A modern take on the persuasive triangle (ethos, pathos, logos)

I’m doing some bits and pieces of assessment for a subject I’m taking this semester on Christian Leadership. I can’t help myself when it comes to seeing leadership as getting the mix of ethos, logos, and pathos right. Because, well, I’m obsessed. And because I think leadership and persuasive communication are incredibly linked. And that leadership involves persuading people to live a particular way.

Anyway. Here’s what I’m thinking might be a nice way to sum up what these are and how they relate to being a leader. They even play nice with the Greek roots of the words…

Live the ethic. Explain the logic. Show the path.

I think there’s a fourth part to it – that’s also part of sublime communication. Making the links between the three clear by integrating the three, so that they’re almost interchangeable.

Live the ethic. Live the logic. Live the path.

Explain the ethic. Explain the logic. Explain the path.

Show the ethic. Show the logic. Show the path.

I am trying to find a more evocative word than “show”…

But I reckon you can apply this model of leadership to Jesus, and to Paul, and that’s part of what sets them apart as world changing leaders.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.