Archives For Communication

A few months ago I was asked to talk to some final year students at Queensland Theological College about ‘Ministry in an iWorld.’

You can see my (mostly) self-explanatory set of slides from my presentation here.

This weekend I’m repurposing what I said at this presentation for a group of young adults, so-called ‘digital natives,’ from church at South Bank. I’m hoping they’ll teach me some stuff about social media beyond the walls of Facebook.

This post will hopefully be something like a bridge from that college presentation to this next one… and hopefully also work as something of a one-stop-shop for where I’m up to with thinking on this stuff. One of the things I love about blogging is the way you can see your own thinking evolve over the passage of time, and hopefully this is equally helpful for people reading along at home.

Anyway.

Here’s the basic idea…

The internet presents fantastic opportunities for Christians to visibly be people who are made in the image of God, broken by sin, while being transformed into the image of Jesus, so long as we understand the medium.

That mix of being being broken by sin while being transformed into the image of Jesus is pretty important if the cardinal virtue of the new media is authenticity. And I think it is.

It’s important for us to understand the mediums we’re using to communicate because whether you think it’s a gross oversimplification – or a meaningless cliche – the medium really is the message. Or, at least, it dictates how the message is received. So we do actually need to be thoughtful about how (and if) we should use different tools at our disposal to proclaim Jesus.

Here’s a clip from Community where a baby boomer gets excited about the opportunities on YouTube. The same opportunities exist on all sorts of platforms, but we’ll work better online if what we do is less baby boomer and more native. That means thinking about the platforms and why and how people use them.

I thought it might be worth distilling that presentation down into these principles, and explaining what you see in the slides a little bit. Some of these points are abstract and theological (rather than practical), so I’ve tried to give the implications of each point as I understand them. So here goes.

1. God is the ideal communicator/media user. And Jesus is the ultimate example of his communication style.

The Christian God speaks. He created the world (by speaking). Somehow the world, as a creation, reflects the creator. Somehow our relating and communicating is a reflection of the relating and communicating within the Trinity. It’d be almost impossible to make any logical jumps from how God operates to how we should operate without believing that God reveals himself accurately as he communicates. God communicates through revelation – in the media of the Bible (including both the content and communication methodology), but ultimately he communicated in Jesus. His word made flesh. And God’s communication in Jesus shapes his communication through his people…

In the past God spoke to our ancestors through the prophets at many times and in various ways, but in these last days he has spoken to us by his Son, whom he appointed heir of all things, and through whom also he made the universe. The Son is the radiance of God’s glory and the exact representation of his being, sustaining all things by his powerful word.” – Hebrews 1:1-3

“In the beginning was the Word, and the Word was with God, and the Word was God.” – John 1:1“The Word became flesh and made his dwelling among us. We have seen his glory, the glory of the one and only Son, who came from the Father, full of grace and truth.” – John 1:14

“Again Jesus said, “Peace be with you! As the Father has sent me, I am sending you.” - John 20:21

Implications: 

  • God made the world, how the world works reflects him.
  • God provides the definition of ‘good’ in all areas of life, including in how we go about communicating to other creatures (other people).
  • We see the best example of his communication, and the easiest to imitate, in the person of Jesus – his life, his manner, his words, his method, and his audience shape our life, manner, words, method and audience.
  • John’s Gospel starts with Jesus, the word, being sent into the world in the flesh, and ends with Jesus sending his people into the world.

2. We were made to communicate like God does, as his representatives.

In Genesis 1 we learn that God creates, speaks, rules, and relates. In Genesis 2 we see God’s image bearers doing the same thing. Bearing God’s image is an active thing. A job. And this job is performed by speaking (in Genesis 2 man names the animals, as God named the things he made in chapter 1). God’s use of living image bearers is one of the big differences between the God of the Bible and the dead idols he triumphs over throughout the Old Testament. Dead gods are represented by dead wood in shapes made by people, the living God is represented by speaking images that he made.

Compare Genesis 1:26 with Exodus 20:4.

“Then God said, “Let us make mankind in our image, in our likeness, so that they may rule over the fish in the sea and the birds in the sky, over the livestock and all the wild animals, and over all the creatures that move along the ground.”

“You shall not make for yourself an image in the form of anything in heaven above or on the earth beneath or in the waters below.”

The  ‘image’ in these two passages are different Hebrew words, but the word used in one for sky and the other for heavens above, and the words for earth and water are the same, as is the word ‘make.’ I think there’s a strong link. God’s people are meant to represent God in a similar way to how idols were thought to represent dead gods. Israel weren’t meant to make images because they were meant to be images. Speaking images.

The communication power of images was pretty massive in the Ancient Near East, and in Rome, and whenever the word image appears in the Bible it is riffing off what people understand images to do in those contexts. When we follow Jesus we are transformed by the Spirit to bear his image in the world, as he perfectly bore the image of God.

“The Son is the image of the invisible God, the firstborn over all creation.” – Colossians 1:15

“For those God foreknew he also predestined to be conformed to the image of his Son, that he might be the firstborn among many brothers and sisters.” – Romans 8:29

“And we all, who with unveiled faces contemplate the Lord’s glory, are being transformed into his image with ever-increasing glory, which comes from the Lord, who is the Spirit.” – 2 Corinthians 3:18

Implications:

  • Our whole lives communicate about who it is we worship.
  • Social media is all about projecting an ‘image’ to the world (often using images).
  • We can choose to project an image of ourselves, our idols, or the idol of self, or we can choose to represent Jesus, bearing his image, like we were made to.
  • When we speak as Christians we should speak about Jesus and the world God made, as people shaped by Jesus.

3. God communicates by bridging the gap to his audience – especially in Jesus – so we should too.

There are some fancy theological buzz words for this – God makes himself understandable (accommodates) us when he speaks, especially through the process of coming to us, becoming like us and speaking our language (incarnation) – this is what we should be imitating. God is infinite. We are finite. Add up every human thought ever produced, published, and uploaded to the interwebs, and you’re not even getting towards a drop in the ocean when it comes to knowing about God, or the universe he made. Google’s Executive Chairman Eric Schmidt famously claimed (perhaps incorrectly) that:

“There were 5 Exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days.”

This means there’s a lot of information out there about the world (and the suggestion is that Schmidt underestimated how much). If you add up the lifespans, and knowledge, of every human who has existed, and will exist, you still get a finite number. And God’s knowledge is infinite… God knows lots about everything that we don’t (and can’t). He especially knows things about infinity – and his infinite self – that we cannot possibly comprehend. In order for us to know anything about God, truly, he needs to tell us in ways we can understand. This is where the concept of revelation fits in. God bridges this gap and reveals himself in his world, by his word, by the Word made flesh (Jesus), and by the Spirit. This is called ‘accommodation.’ God accommodates himself to us most clearly in Jesus, in the climactic act of the story he is orchestrating on the world stage, the ‘incarnation’ – where he becomes human, and knowable, in the ultimate act of revelation – the act that the rest of revelation (the Bible) points towards (and points out from).

If God has revealed himself to us by his Spirit we’re a little closer to the infinite than we were before this happens. We know stuff about God that other people don’t yet. When we speak in this world we need to remember this gap, and do our best to bridge it.

While these words from Paul in 1 Corinthians could sound like a bit of a dodge, moving away from scrutiny, they’re also consistent with the gap between God’s nature and ours, and what is needed to communicate across that gap, as outlined above.

This is what we speak, not in words taught us by human wisdom but in words taught by the Spirit, explaining spiritual realities with Spirit-taught words. The person without the Spirit does not accept the things that come from the Spirit of God but considers them foolishness, and cannot understand them because they are discerned only through the Spirit.” – 1 Corinthians 2:13-14

Paul doesn’t say we should leave that person in the dark and wait for the Spirit to do its work, he seems to think the Spirit works through us as we speak, and particularly as we accommodate the people we’re speaking to. It’s interesting to read this chapter in parallel with Philippians 2. Paul seems to be modelling his accommodating approach on the incarnating accommodation of Jesus.

Though I am free and belong to no one, I have made myself a slave to everyone, to win as many as possible. To the Jews I became like a Jew, to win the Jews. To those under the law I became like one under the law (though I myself am not under the law), so as to win those under the law. To those not having the law I became like one not having the law (though I am not free from God’s law but am under Christ’s law), so as to win those not having the law. To the weak I became weak, to win the weak. I have become all things to all people so that by all possible means I might save some. I do all this for the sake of the gospel, that I may share in its blessings.” - 1 Corinthians 9:19-23

He goes into this ‘accommodating’ thing more in his second letter to the Corinthians.

“… we have renounced secret and shameful ways; we do not use deception, nor do we distort the word of God. On the contrary, by setting forth the truth plainly we commend ourselves to everyone’s conscience in the sight of God. And even if our gospel is veiled, it is veiled to those who are perishing. The god of this age has blinded the minds of unbelievers, so that they cannot see the light of the gospel that displays the glory of Christ, who is the image of God. For what we preach is not ourselves, but Jesus Christ as Lord, and ourselves as your servants for Jesus’ sake. For God, who said, “Let light shine out of darkness,” made his light shine in our hearts to give us the light of the knowledge of God’s glory displayed in the face of Christ.” – 2 Corinthians 4:2-6

Implications:

  • Jesus used the medium people in his day used (he spoke – but he also demonstrated his message through action, and symbols (like the Lord’s Supper), using the language of the people he spoke to (Aramaic), the genres they were familiar with (parables and sermons), and adapted his message according to who he was speaking to.
  • Jesus words were backed up by his life. He lived a persuasive life. Our conduct backs up our message – our conduct, thanks to social media, is more visible than ever before.
  • We should aim to communicate with people where they are at, and try, as much as possible given the gap between how we see and understand the world and how those we are communicating understand the world, to “go native.”
  • Accommodation will include understanding the mediums we use to communicate with these people, how people use them, and what these mediums do to shape the messages (and messengers) they carry, and communicating accordingly in ways that commend and fit our message.
  • We need to present the unchanging Gospel in ways that are consistent with how the people we are speaking to use the mediums we adopt.
  • Our communication should be us generously offering what God has given to us to others. We are giving something to the people we speak to.

4. God communicates by subverting the mediums he adopts. So we should too.

If the ‘incarnation’ – the word becoming flesh – is God’s ultimate piece of communication, the ultimate part of this ultimate piece of communication is the cross (and the resurrection). The Cross reveals God’s ethos – God is a God whose character is defined by costly other-centred love. The Cross was a communication medium – it was used to declare the weakness of the crucified, to humiliate them while celebrating the might of the Roman empire. Jesus turns the Cross upside down. Paul arguably does the same with first century oratorical conventions. The Christian message is subversive. When we ‘accommodate’ and ‘incarnate’ we are also ‘subverting’ – this is consistent with what the genres adopted in the Bible do to other texts in their categories, from Wisdom Literature in the Old Testament to Gospels in the New. It’s this subversion, shaped by (and including) the content of our message, that will make it hard for people to accept the Gospel. For Paul, this meant living out the message of the Cross, being beaten, bloodied, humiliated and scarred – and owning that as part of his testimony about the ‘foolishness’ of Christ in the face of first century oratory that celebrated the perfectly sculpted orator’s body and the fusion of the schools of philosophy and rhetoric. Paul is the anti-orator. But in being the anti-orator, he is also being an orator. It’s a paradox. One we also have to wrestle with.

“For the message of the cross is foolishness to those who are perishing, but to us who are being saved it is the power of God… God chose the foolish things of the world to shame the wise; God chose the weak things of the world to shame the strong… And so it was with me, brothers and sisters… When I came to you, I did not come with eloquence or human wisdom as I proclaimed to you the testimony about God. For I resolved to know nothing while I was with you except Jesus Christ and him crucified. I came to you in weakness with great fear and trembling. My message and my preaching were not with wise and persuasive words, but with a demonstration of the Spirit’s power, so that your faith might not rest on human wisdom, but on God’s power. – 1 Corinthians 1:18, 27, 2:1-5

Implications:

  • Jesus becoming human is a model of drawing near to the people we want to reach, Jesus being executed on the cross shows that this drawing near should cost us something and provide a benefit to the other.
  • Our participation in any communication mediums – including social media – should be shaped by the Cross.
  • It should be loving, costly to ourselves, for the sake of the people we are trying to reach.

5. Media platforms are not neutral tools, they bring message shaping ‘myths’ to our communication, which in turn shape their users.

These ‘myths’ are what we should be subverting.

You can read more about this stuff in this massive series on what social media use does to our brains. Communication mediums are like any tool – they shape the people who wield them as we use them to do stuff. Consider the arms of a builder using a sledge hammer vs the arms of a builder using a jackhammer. Tools shape us. It’d be naive to think that we (individually and collectively) aren’t changed when we make the switch from using largely oral communication to written communication, or changing from written communication with a high cost of production that is difficult to distribute to the almost frictionless publishing of the online world.

A ‘myth’ in this sense is the stories surrounding the platform, which provide implicit ‘values’ for the messages the medium carries – so, for example, with Facebook the myths are about friendship and connection. Facebook also uses an algorithm to control what people see or don’t see – this algorithm is a pattern based on these ‘myths’ and it completely shapes our experience of Facebook without most of us being aware.

These myths shape our communication – so they shape our thinking directly (inasmuch as our thinking is shaped directly by communication), and indirectly (inasmuch as we are shaped by the tools we use).

I think the Bible has some good stuff to say about worldly myths when it comes to communication – given, especially, that the New Testament was written into a time where arguably the greatest propaganda machine that has ever existed – the Roman Empire – was defining the way media happened (and Christian media words like “Gospel” and “preaching” had meanings for first century audiences that were being subverted).

For though we live in the world, we do not wage war as the world does. The weapons we fight with are not the weapons of the world. On the contrary, they have divine power to demolish strongholds. We demolish arguments and every pretension that sets itself up against the knowledge of God, and we take captive every thought to make it obedient to Christ.” – 2 Corinthians 10:3-5

“Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing and perfect will.” – Romans 12:2

Some of the values and ‘myths’ our communication platforms contain will be expressions of the function as image bearers of the living God that all humans still have so we don’t necessarily have to turn every communication platform upside down in order to use them, but we do have to be aware of how and why a medium/platform works to use it well.

Implications:

  • If we are trying to decide whether to use or subvert a medium we should ask questions about the ‘myths’ or embedded values mediums/platforms contain, and the patterns these values create.
  • We need to know how mediums work so that our messages will be seen by the people we’d like to see them.
  • The Gospel of Jesus, with its ‘embedded values’ that renew our minds, is the story that shapes us as communicators into living communication mediums. This trumps all other mediums/myths.
  • What these mediums do to us as we use them is part of the cost of communication that we should be prepared to wear in order to reach people.

6. Social media platforms are ‘social’ and they are ‘media’

Most people who get social media wrong (in my opinion – and by most objective measures of effective use of a medium) fail to take the dual nature of new media into account. It’s there in the name. Social Media is both ‘social’ – built around person-to-person relationships in networks, and ‘media’ – a public and permanent form of communication. If you’re not a stickler on your privacy settings (and even then – thanks to the way people can copy, record, screenshot, and share the stuff you post beyond your intended audience), when you post stuff online it’s a form of broadcasting/publishing. While you might post stuff to your friends on a platform like Facebook, every friend who joins in a discussion on one of your posts is potentially broadcasting the conversation to all of your mutual friends and most of their friends. That’s essentially how the Facebook algorithm works (though it is tweaked constantly).

If you’re talking to your friends online it’s worth remembering that it’s possible that you’re talking to your friends through a megaphone in a public park. Most people might not be interested in listening, but they don’t always have a choice. This is truer still on platforms like Twitter where the privacy settings are almost non-existent. And on blogs. The implications of this are that while the stuff you post may have an intended context when it comes to people you know, what you say can very quickly be shared beyond that context. An example – probably far removed from the experience of anyone reading this, is how much the mainstream media is now relying on tweets for their coverage of major events and human interest stories. Twitter is the new vox-pop. It’s handy for journalists because they can pick people based on their level of expertise, number of followers/retweets, or proximity to events.

Broadcast media from a central authoritative voice is dying. Authority is being determined by the market – the stuff that is shared and ‘viral’ rather than by expertise. This is good for those who want to publish stuff who didn’t originally have the platform, but it is bad for expertise (and expertise is important). Experts need to publish for themselves, and figure out how to get their content distributed through networks.

Media distribution used to look like this:

broadcast

 

 

 

Now it looks like this.

social

 

Those graphics are flogged from Tom Standage’s TEDx talk promoting the excellent Writing On The Wall which explores how this shift in media is a return to how the media worked prior to the mass media – suggesting that it’s mass media with distribution power in the hands of the few that is a relative anomaly once societies become literate.

Implications:

  • Don’t post stuff on social media that you don’t want broadcast to the world.
  • Because it’s media and you have a message you have to think a bit like someone being interviewed by a journalist (or all the people seeing your stuff). So stay on message – or at least avoid doing or saying things that undermine your key message. Which is the Gospel.
  • When you do post stuff, be aware that the whole world could be watching on have the audience beyond you initial audience in mind (and so, provide context for people who don’t know you, where possible).
  • When you want stuff to spread, don’t act as a ‘broadcaster’ – social media is two-way, it celebrates user generated content not stuff that feels corporate. Post stuff as a real person, to real people, with a view to ongoing relationship and conversation – not as some sort of robot.
  • Credibility is hard to achieve and easy to lose.

7. Social media platforms are ‘democratised’ media – they make everybody a potential reporter, an editor, or a curator.

Broadcast media as we know it is dying. Most of the obituaries point to the Internet, and the changing patterns of media consumption, as the killer. I think it’s also partly that our broadcast media is really terrible. Generally. And one of the ways it’s terrible is that it’s a completely one way street – and they’ve invited their demise by turning to social media to suddenly make media consumption two-way (think hashtags during Q&A, or tweets during reality TV). This trend is known as ‘democratisation.’

The word ‘democratised’ is a buzzword that describes a few concepts that distinguish social media from broadcast media. It captures these ideas.

  1. Everyone is free to publish online – publishing is free, or cheap (in the case of a blog).
  2. What people see (and where people are going to see things) has now been taken out of the hands of the publisher and put in the hands of algorithms like Google’s search tool and Facebook’s news feed. Google will doubtless be working harder and harder to include social ‘juice’ in their algorithm to deliver more intuitive results.
  3. User generated content has somehow gained traction at the expense of expert generated content and content generated by large corporations. Authenticity is the cardinal virtue of the social media world.
  4. Authority comes from the crowd – via recommendations directly sourced, and through user-generated platforms where content is created and reviewed by the masses (eg wikipedia, airbnb, Trip Advisor, Urban Spoon, Yelp, Beanhunter, etc).
  5. We participate in this new media world whether we know it or not – everything we share, like, interact with, and view, is monitored and used to shape the internet we, and our friends, see. We all have an audience.

Here are some handy facts about how this works. This is largely about Facebook and comes from a video called ‘A World Without Facebook.’

content

audience

The algorithms Facebook use influence our ability to effectively report, edit, and curate. They’re stuff to be aware of when it comes to the content you share. The algorithm changes all the time – but it basically measures how connected people in your network are to you (how often they interact with you), and how popular a particular post is. The algorithm is getting smarter all the time and Facebook is focused on serving up ‘high quality’ items. Posting lots of stuff nobody cares about is a way to guarantee Facebook will stop serving up your stuff to your friends. Maybe think about how often you interact with different sorts of posts and avoid the ones you tend to avoid.

Implications

  • The average person posts three things a day in their newsfeed, the average user with an average number of friends has up to 390 pieces of content they could be seeing any time they log in. It’s a noisy world. If you want people to meet the authentic, Gospel shaped, you and hear what you have to say you have to figure out how to grab attention amidst all this noise. Probably it will involve paying attention to others, and responding like a person who loves them (and actually loving them).
  • Genuine generosity or ‘providing value for free’ is at the heart of most advice about social media success.
  • There are fun studies out there on what happens to your newsfeed when you like everything, or like nothing, that suggest the more genuine you are in your interactions online the better the experience.
  • Be generous and genuinely other person centred on Facebook and you’re simultaneously winning and subverting the Facebook game.

8. Social media platforms are limited

Social media is ‘cheap’,  disembodied and pixelated, and word/verbal heavy (in the old way of talking about communication – it’s logos driven).

It doesn’t take long for a horrible use of a new tool to follow the invention of a tool. Historically horrible uses of tools have driven innovation – the porn industry is responsible for massive technological change, as is military research. Trolling. Cyber-bullying (really, just bullying). Horror stories about adults grooming kids. Phishing scams. Vigilante name and shame campaigns exposing people who are actually innocent as criminals. Doxing. It’s easy to see the very obvious failures of new media (old media isn’t much better – just google “phone hacking scandal” to see a prime example of pretty horrible stuff being done in the name of ‘media’). But social media has some pitfalls for the rest of us too.

Even when we accept the premise that our communication in person is ‘mediated’ – as in, we choose how we present ourselves and communicate our thinking to another party – a significant portion of our communication (and our ability to receive communication via our senses) is non-verbal. This means communication online is mostly words (we can do videos and pictures as well), it’s disembodied. Our communication is mediated by pixels. It’s disincarnate – by nature. Moving away from costly relationships and into the frictionless online environment is a move in the opposite direction to the example Jesus gives in becoming flesh. This said, God obviously values communication via text (and other mediums), that’s why we have the Bible – his written word (and why it calls us to live in ways that communicate things about who he is through our ethics, structures, and sacraments).

Part of the myth of social media is that it’s free – or cheap. Which gives messages carried on the medium an implicit value – lower than the value of a plane ticket that brings people together, lower than the value of a posted letter, or a phone call. But these communication forms are still valuable because all communication says something about the communicator valuing their audience. Communication takes time, creativity, effort. It costs. Online communication is also costly in terms of what the use of a medium is doing to the person using it, following the thinking outlined above. This cost is also caught up in the old saying that if you’re not paying for something you’re not the customer, you’re the product. Being on Facebook, or other mediums, comes at a cost to your privacy, to your brain, to your schedule…

It’s worth reading this mega-essay from Michael Jensen on the ABC’s Religion page to get a slightly different view on this question. He cites a whole heap of examples that back up the value of communication via writing, suggesting it is a valuable form of co-creating and image bearing. Which is absolutely true. If participating in social media wasn’t of value then I’ve wasted the 4,800 words I’ve spent on this post so far…

Here’s a snippet from this essay.

“Even when we say that the physical presence of a person doesn’t remove the need for interpretation, it is still the case that we use written texts to substitute for the relative immediacy of physical presence. People have of course been using social media for centuries. What is a letter but the use of a written text to mediate the presence of one person to another? And ancient writers had noticed the power of a written text to convey presence-in-absence. Psalm 119 is an extraordinary encomium to the torah, verging perhaps on blasphemy, since the words and commands and precepts and statutes are themselves praised to the highest. But since the divine word conveys – or even substitutes for – the divine presence, this logolatry is perfectly in keeping with Hebrew monotheism.

The epistolary form that so dominates the New Testament canon brings this issue of presence-in-absence to the fore. Paul repeatedly pours himself into his words, keenly feeling the pain of physical absence because of distance and because of the chains of his imprisonment. In 1 Corinthians 5:3, he writes, “though absent in body, I am present in spirit”…

For Paul, the point of being present in body is not as if somehow to remove the need for hermeneutics – it is, rather, ethical. This conveys a hermeneutical advantage, but does not remove the need for hermeneutics. What I mean by that is the fact that Paul reminds the churches of his physical presence, and yearns to be present with them again, is a testimony to his integrity and affirms his love for them. It was not only his words, but his observed manner of life in connection to those words – in imitation of Christ – that establishes his apostleship, and proves his sincerity of motive. He reminds his listeners of his costly service of them and of the way in which he supported himself financially when he was with them.

What Paul reminds us of here is that bodily creatures delight in their proximity to other bodily creatures. The physical presence of another person comforts and stimulates and enlivens us in a unique way. If it were not so, then death would not worry us: we would just read what the dead person wrote. Paul’s chains, and his fear of his impending death, do concern him because he will not be able to be present alongside his words so as to confirm and entrench them. It is he who will write, “now we see through a glass darkly; then we will see face to face.” Nevertheless, his words can – effectively if not completely – mediate his presence to his first readers, and beyond them, even to contemporary readers. Logos can, by the powers of recollection or imagination, supply the missing pathos and ethos.

Ultimately, in fact, Paul’s ministry was about the temporary absence of Christ, and about the way in which his presence could be mediated – by the Spirit, received by those who believed the preached Word of God.”

This is great stuff. I’ve edited out a few of the Biblical references because that quote is already too long… But while I agree that text is a “substitute for the relative immediacy of physical presence” that can “mediate the presence of one person to another” – it’s not a two way mediation. It only works that way for the person receiving the text. And the best ‘social’ media (indeed the best of any ‘communication’ – if it is an act of communion between two parties) is two-way. I think that’s what John captures when he writes this (and he writes something that is essentially identical in 3 John).

I have much to write to you, but I do not want to use paper and ink. Instead, I hope to visit you and talk with you face to face, so that our joy may be complete. – 2 John 1:12

Implications

  • Social media is disembodied ‘logos’ driven communication, which makes ethos (and other context people use for interpretation) largely invisible – when we use these platforms we need to provide this context in our words.
  • A good rule of thumb given the limitations of written communication is to write with clarity, while reading with charity. Give people what they need to understand you, read people in the most generous possible way and ask for help understanding what they’ve said.
  • While we interact with other pixelated avatars online, there’s a person on the other side of the screen.
  • The best communication – modelled on the incarnation of Jesus – is costly, and moves sacrificially from disembodiment to embodiment. Communication via pixels is easier than communication via blood, sweat, and tears.
  • Presence in ‘embodied’ communication means the relationship is simultaneously costly/valuable for both parties. In text the cost is paid by the writer in the absent presence of the reader, and the value experienced by the reader in the absent presence of the writer.
  • Text is a great and important way to communicate, especially when we have to be absent. It lasts longer, and, thanks to the Internet, is much less costly to transmit than for any previous generation. Once upon a time text had to be engraved into stone. Printing this post on a printing press would have required plates to be created letter by letter.
  • A good rule of thumb in ‘costly’ communication is to up the cost a step when you’re responding. If someone texts you, ring them, if someone calls you, catch up over coffee, etc. The medium is the message – how we choose to communicate to someone shows how we value them.

9. Social Media has incredible potential for Christians to be the people we are called to be for the sake of the people around us.

This is more conclusion than final point, and this conclusion is the basic position I think we arrive at given the first eight points. Every communication medium has limits. That’s part of our finitude. But the massive opportunities presented by the incredibly low barriers to participating in the new media landscape mean Christians who want to live out our calling faithfully should be seeking to do this online (and offline). Where opportunities present themselves.

Implications:

  • Christians are called to pursue generous, costly, engagement with others, seeing the value of any available medium, but always seeking to become more ‘incarnate,’ in order to both present and live out the message of the Gospel so that our medium and message are aligned.

Here’s where things end up for Abed and Shirley, if you can remember back that far…

I really want to be vulnerable and authentic on social media. To air the dirty laundry, to be human. To be broken. To subvert the paradigm of the curated life. To not live my life through a series of filtered photos of filtered coffee from cafes that I have carefully filtered through the lens of my snobbery.

I truly believe the lack of this sort of vulnerability – there’s plenty of vulnerability that is simply attention seeking – is one of the pitfalls of social media. Everyone looks like they have it more together than me. Incidentally, I crave the same authenticity in real world relationships. For us to be broken and vulnerable – without the fear that such honesty will be weaponised and turned against us. Wouldn’t our churches be more welcoming if people bringing brokenness into the gathering didn’t feel like everybody else had everything completely under control. Bare relational functionality is a foreign concept to so many of those around us who have grown up in broken homes.

So why am I unable to be vulnerable, broken, and authentic online?

Here’s my thesis: authentic brokenness that rises above the virtual clutter will be authenticity that expresses genuine gratitude – anything else is the same self-image promotion we’re trying to steer clear of, just in a different package.

I want authenticity. But I’ve found it almost impossible to be authentically broken in what I post – in fact, I think at times it would be wrong, and self seeking, for me to share my brokenness.

At my very best I sometimes manage to not post quite so much of the ‘my life is awesome’ dross as I feel inclined to do, to moderate what I post mindful of the way it might alienate those who do not have what I’ve been given, who crave it.

I stuffed up recently. I was a bad father, and a worse husband. I was pig-headed, proud, so very broken. I thought “this is a chance for me to publicly flagellate myself for my failings. To be honest. To let it all hang out.” And yet, I didn’t pull the trigger, and I’m confident this was the right decision.

Why?

Because like my brokenness, so much of our brokenness – the really messy stuff – happens in the context of relationships, and some of this story is not mine to tell. It’s ours. In my case this week – it’s hurt shared by my family, and brokenness inflicted on them. It doesn’t serve them to share it. The hurt is not mine to exploit for the sake of my own authenticity.

I’ve been thinking more about Augustine and Luther’s notion of humanity curved in on itself – the idea that every human act, regardless of its apparent external trajectory, is ultimately self-seeking.

Though it might seem like it if you read the Internet, wading through the comments on Richard Dawkin’s website, or the ABC religion pages, it’s not all that complicated to understand what the book of Genesis is all about, its function in the story of the Bible, it accounts for the good but broken world that we live in, it diagnoses my heart, and yours, arriving at the same point as Augustine and Luther… It provides the setting for the rest of the story of the Bible, and of human history, the story that climaxes at the Cross.

“The Lord saw how great the wickedness of the human race had become on the earth, and that every inclination of the thoughts of the human heart was only evil all the time.” – Genesis 6:5

This is true for the times we want to attempt such vulnerable authenticity. This ‘curve’ affects even those times that we’re acknowledging that our hearts are curved in on themselves. I’m no more righteous because I acknowledge that I’m broken, I’m just broken in different ways (and maybe slightly more self-aware of that brokenness). Perversely, I might even start to feel pride that I’m much better at being broken than those around me, that I’m much more self-aware. That I am more authentic.

What are we truly expecting when we post stuff about what is wrong with the world? It’s not a humble-brag, it’s the anti-brag. Even in moments of genuine contrition what am I going to do when the supportive comments come streaming in – without all the background on the situation?

How will I respond – how will the person I’ve wronged respond – when comments like these start popping up?

“You’re not so bad…”

“I think you’re great…”

“You’ll do better next time.”

Who does this serve?

Me.

I’ve decided a far better way when it comes to authenticity online is not genuine brokenness – but genuine gratitude.

It’s gratitude that marks out a genuine, not self-serving, response to our own brokenness.

Gratitude towards those around me who stick with me even when I don’t deserve it, and ultimately gratitude towards God. Gratitude to God – who not only made an amazing world with plenty to be thankful for as we enjoy it, but he sticks with us though our natural inclination is to push him out of the picture, to live for my own image and name’s sake, not for his, to join the angry mob shouting ‘crucify him’… He gave his life in exchange for ours. I’m not sure there are any more profound words in the Bible than those from Jesus on the Cross – speaking about the people who put him there. His enemies.

“Father forgive them, for they don’t know what they are doing…”

He’s not just talking about the people standing under his feet as he expires. He’s talking about the finite number of people who will ever exist. He’s talking about me. And you. Everyone. Even though our hearts are curved away from him and towards ourselves.

Do you reckon John Newton would have released Amazing Grace if he knew how his brokenness would be put up in lights (literally, in the days of overhead and data projectors) paraded for so many people in so many places, across such a long period of time, to see? I think he would have. Absolutely. But do you think the song would have anything like it’s power if it was simply a confession of his wretchedness, and not genuine thankfulness in the face of what God did for him at the cross?

Amazing grace! (how sweet the sound)
That sav’d a wretch like me!
I once was lost, but now am found,
Was blind, but now I see.

That’s pretty much the note to be hitting, I think, when it comes to how we live our authentically broken lives – which is, I think, incredibly important for Christians in the social media space, on platforms that are geared towards cultivating and curating one’s preferred self in front of one’s preferred friends.

Richard Schiff, who played Toby in the West Wing, reveals, in this massively comprehensive group interview about the show, just how particular Aaron Sorkin is about actors in his shows sticking exactly to the script. And why.

“I had been used to improvising and even in the audition I was feeling free to rearrange Aaron’s words a little bit, as lovely as they were. I didn’t find out until after I got the part how furious Aaron was at me for doing that. They said, “He was livid. He did everything in his power not to jump down your throat!” I came to realise that Aaron was writing in meter and the rhythm of the language is very important.”

I like that what Toby was for Bartlett in the show was what Sorkin was to Schiff, who plays Toby, in real life.

Like in this walk and talk (broken down comprehensively in this article).

This revelation about Sorkin’s obsession with meter makes one of my favourite little scenes in the West Wing pretty meta. Turns out it’s possibly based in fact too. From the script of Season 4, Episode 13.

“Toby is reading a piece of paper and laughs to himself.

BARTLET
[to Toby] What’s going on?

TOBY
The Chief Justice– wrote a dissenting opinion in Sea Northern v. Arizona,
saying that an association between asbestos and a higher risk of cancer in later
life was insufficient to merit relief.

BARTLET
So what?

TOBY
He… [chuckles] I don’t know how to say this. He wrote it in meter.

BARTLET
A meter?

TOBY
He wrote a dissenting opinion in what I am almost certain is trochiac tetrometer.
Will?

WILL
It is.

BARTLET
What are you talking about?

TOBY
He starts in the fourth graph.

Toby walks up to the podium and hands the paper to Bartlet.

BARTLET
“Fear of cancer from asbestos, fuzzy science manifestos.”

TOBY
A guy just faxed this to Will.

BARTLET
Which one’s Will?

Toby points to Will standing in the back of the room.

TOBY
He is.

Will raises his hand.

TOBY
It’s a loud syllable followed by a soft syllable, which is a trochaic foot,
then there’s four per comma, which is tetrameter.”

Writing/speaking in meter is kind of a running gag in the West Wing. It was there in Season 2, episode 5, as well…

Ainsley Hayes: Mr. Tribbey? I’d like to do well on this, my first assignment. Any advice you could give me that might point me the way of success would be, by me, appreciated.
Lionel Tribbey: Well, not speaking in iambic pentameter might be a step in the right direction.

Sorkin is apparently as fascinated with the rhythm of language as his characters.

He’s big on what words can do together.

“TOBY
You want the benefits of free trade? Food is cheaper.

SACHS
Yes.

TOBY
Food is cheaper, clothes are cheaper, steel is cheaper, cars are cheaper, phone service
is cheaper. You feel me building a rhythm here? That’s ‘cause I’m a speechwriter and I
know how to make a point.

SACHS
Toby…

TOBY
It lowers prices, it raises income. You see what I did with ‘lowers’ and ‘raises’ there?

SACHS
Yes.

TOBY
It’s called the science of listener attention. We did repetition, we did floating opposites
and now you end with the one that’s not like the others. Ready? Free trade stops wars. And
that’s it. Free trade stops wars! And we figure out a way to fix the rest! One world, one
peace. I’m sure I’ve seen that on a sign somewhere.

SACHS
God, Toby… Wouldn’t it be great if there was someone around here with communication skills
who could go in there and tell them that?”

And then there’s this bit in season 4, episode 1…

MALLORY
Nice job on the speech.

SAM
What makes you think I wrote it?

MALLORY
“We did not seek nor did we provoke…” “We did not expect nor did we invite…”

SAM
A little thing called cadence.

It’s the little things.

I am a huge fan of David Foster Wallace. I really enjoyed this little video where he talks about the kind of entertainment we consume, and it led me down the rabbit hole to this second, longer, interview. I love the stuff he says in the second video about the pacing of writing, and how you pace writing to shape the pace a reader reads. I read somewhere else that he wrote everything out using pen and paper (so too, apparently, did CS Lewis).

 

DFW: I don’t write quickly at all. And the stuff goes through draft, after draft, after draft. Although I know when it gets to a point that sounds real to me, part of the realness has to do with speed, and being a little bit of a control freak about how fast the reader is reading stuff, wanting some stuff to be read fairly slowly and to have a kind of echoey resonance to it, and wanting other stuff to seem breathless, and headlong, and kind of speedy.

Question: What techniques do you use to make a reader read faster or slower?

DFW: I think, probably, the easiest one is just how long the sentences are.

If you can do a sentence that is kind of a run on, but you can do the grammar such that the reader never gets lost, but also never quite really gets to stop. Then you get that kind of breathless quality. The trick with that is you can do a little bit of that and at least for me it’s cool, but if you do too much of and the reader gets fatigued and kind of pissed off. And so, there’s a certain matter of varying speeds.

I don’t know. People talk about the metrics of poetry a whole lot, but there’s no language for this as far as I know. I don’t know how people talk about the complexity and kind of, in terms of the physics of reading, the rapidity with which you read and process sentences.”

“When you’re writing stuff you get to a point where it just sounds right. And I think one of the ways it sounds right is when it just gets some sort of drum beat to it.”

Interview: Another thing that occurred to me about the occasional longish sentence that people come across in your work… you’re very aware of us as living in a media culture, besieged with lots of messages and bits of information. Could it be that a long sentence is a way of keeping at bay distractions. You can’t very well say “oh honey, I’ll be with you in a minute just let me finish this sentence” if the sentence has another few hundred words to go.

DFW: The sexy thing to say would be yes… I could say that sounds really plausible to me, and we could riff about that a certain amount. The fact of the matter is that writing it, for me, is so much less sophisticated, and primitive. So much of it goes by ear or stomach. And I think that to the extent that I’m interested in attention or fragmentation it has way more to do with the way things are structured or not structured or divided up or having different facets. The sentence thing has a whole lot to do with the fact that a whole lot of people, it sounds very gooey, but it’s true, who write… I started reading very young, and one of the reasons I started reading very young is because for whatever reason, I was lonely. And one of the things I went to books for was a relationship. Now a weird kind. I never really thought I was talking to a person. But there was the sense of an intelligence there. Or another human thing that I was communing with… And I think a lot of the stuff with the sentences… Like. I’ll grin when people laugh about the long sentence thing. I don’t think. Like in some sense, I don’t really get it. Yeah. I’ve got some long sentences. But I think it’s mostly, I don’t know about anyone else, but the way that I think. I don’t think in sentences.

Interview: What do you think in?

DFW: Like a not as good Joycean tumble. I don’t think I’m very interested in reproducing the form of that, the way like stream of consciousness does, but I think I’m interested in trying to induce the feeling of that, a little bit, at least sometimes. Truth be told, when the thing about long sentences gets a big laugh, what it makes me think of is that I’ve screwed up. Because if the grammar of the sentence is ok. If the sentence is structured right. Really the reader shouldn’t even notice that it’s a long sentence. And so, probably I’m just not doing it as well as I could. It’s not a stylistic thing, and I don’t think I have any cognitive program about it.”

ten tips for talking about sexuality

A couple of weeks ago I spoke at an event for people wanting to think about how to approach the complexity of debates and conversations about human sexuality in a way that points people to Jesus. You don’t have to go far to see Christians behaving badly in this space. In fact, there’ll be plenty of conversations on this topic kicking off in earnest tomorrow after my friend David Ould features on national television in the SBS series Living With The Enemy. I’m fairly confident we’ll be seeing the full gamut of Christian responses to homosexuality in the conversations around this program – from the helpful, to the unhelpful.

I realise as a married heterosexual I’m not really able to expertly navigate all the complexity in this space, but I am committed to the idea that we should be careful not to single out homosexuality as particularly egregious when all human sexual orientations are broken.  All orientations are broken because all humans are broken. Naturally. Hard-wired to reject our creator and live for ourselves. In every area.

Somewhere along the way I picked up a cool latin phrase that expresses the type of brokenness we bring to every area of our lives (it was either in Luther, or Augustine, or someone writing about Augustine’s influence on Luther) – homo incurvatus in se – which translates to the idea that our humanity is curved in on itself. We are self seeking. At the expense of others. We bring self interest to every facet of our lives. Including our sexual orientation. Including our heterosexual orientation, and our relationships… We do ourselves, and those we speak to, a disservice when we suggest sexual wholeness is found in heterosexual relationships as though marriage is a fix for this brokenness. It might be part of the solution, but the real path to wholeness – genuine human wholeness – is through a restored relationship with the creator of humanity. The God who made sex, and other good stuff.

My ten tips (which you can also find in the slides I used at this thing) were:

1. Make it about Jesus: A Christian response to questions about sexuality that is distinctly different to a Jewish or Islamic response will be different where it is about Jesus.

2. Mind the gap. In Corinthians (1 Cor 5) Paul is pretty adamant that Christian sexual ethics are for Christians. I think this has implications for how, where, and when, we speak about sexual morality.

“What business is it of mine to judge those outside the church” – 1 Cor 5:12

3. Love your (gay) neighbour. The (gay) shouldn’t have to appear in this tip at all. Sometimes it feels like Christians aren’t particularly loving in this space. But we’ve also got to resist the idea that love and sex are synonyms. An idea that has been made popular by such luminaries as Macklemore and K-Rudd. Just because the Bible speaks of love, and our society speaks of love, doesn’t mean we mean the same thing… When the Bible speaks of love the picture we should have in our heads isn’t limited to a wedding ceremony, the wedding ceremony is a picture of the love God has for people… We should be thinking that verses about love in the Bible are best explained by the sacrificial death of Jesus. The ultimate act of love.

This is love: not that we loved God, but that he loved us and sent his Son as an atoning sacrifice for our sins.”

4. Start by apologising. The church has done some horrible, not-minding-the-gap, things in this space. The first time I heard the word apologetics I was really confused about the idea that Christians should be apologising for following Jesus. I think now our apologetic needs to include an apology for the times when Christians haven’t been good at following Jesus. Part of the issue in this space is, as Vaughan Roberts suggests:

The problem is largely caused by the fact that most of our comments on homosexuality are prompted, not primarily by a pastoral concern for struggling Christians, but by political debates in the world and the church.”

These were my favourite two slides in the whole presentation. I think they depict the relationship between history and the present.

warriors of christendom

culture war

We should be apologising for forgetting the humanity of those we speak against (or ‘othering’ them), for not being clear about our own natural sinfulness, for not distinguishing between orientation and sin, and for speaking as though the path to wholeness is a path to heterosexuality.

5. We need to divorce sexuality from identity. The assumption that you are who you want to have sex with – or who you’re born wanting to have sex with – is dangerous and dehumanising. It’s a form of slavery. Why can’t people be free to choose their own (sexual) identity, regardless of their natural inclinations? This is an odd and dangerous idea. Note: whether people are ‘born gay’ or formed gay by their environment (or both) is kind of irrelevant – it’s not really a ‘choice’ (mostly), though sexuality also seems to occur on a spectrum).  It shouldn’t be a threat to Christian belief that people can be born gay. It’s only a threat if you read that people are made in the image of God (Genesis 1) and don’t read the rest of the Bible that points out that this image is broken by sin and we’ve consistently made the decision to drag God’s name through the mud.

Jesus seems to suggest that people are born with particular sexual orientations:

“Not everyone can accept this word, but only those to whom it has been given. For there are eunuchs who were born that way, and there are eunuchs who have been made eunuchs by others—and there are those who choose to live like eunuchs for the sake of the kingdom of heaven. The one who can accept this should accept it.” – Matthew 19:11-12

6. We need to stop turning sex and marriage into a Christian idol. People are wholly human before marriage. We don’t find ‘another half’ when we get married, two whole people become one flesh. Sex and marriage are good gifts from God, but they are not the ultimate pursuit of every person. Suggesting that they are essentially dehumanises those who can’t find a partner, or who choose to be single. Jesus is God. Not sex. Our union with him, which will stretch into eternity, should be what we focus on, not the short term pleasures of this world.

7. We need to start celebrating faithful singleness in church communities. The way we pray, the way we structure our Sunday gatherings and social activities, the things we choose to emphasise on our websites or in stuff we write about church – all this stuff often reinforces the idea that the Christian norm is to be married with 2.5 kids. We should be wary of forms of Christianity that exclude Jesus from our fellowship… Somehow, sometime, we need to recapture the idea that there is something incredibly powerful about faithfulness and wholeness outside of marriage and reproduction. Talk to some single people – find out how to love them well, and do that.

8. We need to actually believe that Jesus is better than sex. This is true for married people and for single people. If he’s not – then pack Christianity in and ‘eat, drink, and be merry.‘ Jesus says there won’t be marriage (so presumably sex) in the new creation (Matt 22:30). If that scares you, or you think that is somehow robbing you of some satisfaction, then maybe it’s time for a rethink about your priorities? Jesus is better. Life is better than death. The reality is better than the analogy.

9. We need to pursue sexual emancipation. There have been plenty of comparisons made to the civil rights movement in the gay marriage debate, but not so many to the fight against slavery. The argument that people are born with a homosexual orientation so must, in order to be truly human, make homosexuality the core of their identity – or pursue the practice of homosexual sex – seems to me to be analogous to the idea that if somebody is born into slavery, and doesn’t want to stay in slavery, they should stay there anyway. It’s a modern version of Hume’s Naturalistic Fallacy. And it’s an awful form of group think that oppresses and dehumanises those who don’t want to go with the flow.

10. Tell stories about real people. Just as we need to apologise to our gay neighbours for dehumanising them in the way we speak about sexuality, there are human faces who represent the alternative positions. People taking up their cross to follow Jesus by denying themselves in this space. There are people, real people, with real stories, who have chosen to approach sexuality in a way that is framed by their faith. Every Christian who understands their sexuality as an outworking of an identity in Christ – including  faithful heterosexual people – has a story to tell about bringing sexual brokenness to the table and finding wholeness and satisfaction in Jesus. I’m always greatly encouraged to see, hear, and read, stories from my faithful same sex attracted Christian brothers and sisters out there who are living stories of the pursuit of wholeness in Christ. This pursuit doesn’t mean trying to ‘pray away the gay’ – that kind of mentality and approach to sexuality is incredibly harmful, but it will in many cases mean a life of faithful celibacy. We can’t let these brothers and sisters walk this path alone, which means we need to keep hearing and celebrating these stories in order to become part of them. Such faithfulness should also always be encouraging. But these stories are a powerful antidote to some of the damaging ‘liberated’ approaches to sexuality (see 5 and 9).

 

John Stackhouse is a very smart man. And a Christian. He was on Q&A last night and served up what I think is the only coherent way to reconcile the tension between the very broken world we live in, and all the bad stuff that goes on, and not just believe in the existence of a loving God, but follow that God. I had a stab at answering this question (sort of) in about 12,000 words. Stackhouse was much more succinct. So his answer is of significantly greater value.

The ABC will no doubt post a transcript in the next little while – but I typed this one out last night to share on Facebook.

Question: Professor Stackhouse, as you know there is a lot of strife in this world, in various places, including what one commentator called evil, the likes of which we have not seen in generations. Such evil is even being visited upon innocent children. And many Australians are beginning to feel a sense of despair. It’s tempting to ask why God hasn’t shown up on the scene to fix a very broken situation. But supposing he did what’s your sense of a just punishment for those who bomb, torture, rape, and slay innocent human beings. And by the same token what remains of a positive vision for peace.

Stackhouse: I think it’s an excellent question. We do have to presume, if we’re Christians, and people of similar outlooks, that God is mourning over the world, that God is not happy about these things and that God, is, in fact, as the ancient Scriptures say, keeping a log of these things. That nobody does anything in a secret place. God has maximum surveillance in fact. He does know what everybody is doing all the time. He knows the metadata and the data. He’s got it all.

TJ: Does he do much with it though?

Stackhouse: Well. That’s I think the crucial question. If God wants me to continue to trust him as an all good and all powerful God when he manifestly seems not to be one or the other or both, then he better give me a jolly good reason to trust him anyway. And God hasn’t given me any daily briefing on why he’s allowing the atrocities here, or the atrocities there, and they go back since the dawn of time.

TJ: Is that where faith comes in, because we know many holocaust survivors lost their faith when they saw the dark side of human nature, and realised that God was never going to intervene?

Stackhouse: Indeed. Post holocaust theology among my Jewish friends is a very daunting and very dark place, because for them there is no ground on which to continue to believe in God that is strong enough, to outweigh the grounds for not believing in God. And that to me is the real question. It’s not necessarily whether God explains to me what he’s going to do. I’m not sure whether I have the moral or the mental capacity to be able to judge whether God is doing a good job in the world. I think he’s not doing a good job often, but I’m not sure I’m capable to judge that. But if he wants me allegience, he jolly well better give me a good reason to trust him anyway. And. For the Christian. That answer is Jesus. That answer is looking at this figure who Christians believe is the very face of God. So if God’s like that, then I can trust this hidden God, who seems to be making a mess of the world. And if he’s not like that, then I’m in a difficult situation. So Tony, for me, as a Christian who looks at the world like everybody else does, if I don’t have Jesus, I frankly, better be an atheist because like my Jewish friends, post holocaust, God doesn’t seem to be doing a very good job running things.

tarantino movies bible

It takes a special sort of artist to be the subject of conspiracy theories that make their work more compelling. Not less. The Internet is full of bad conspiracy theories about art. Theories that draw from the same gene pool as the backwards masking movement from the early days of rock music. Theories that see ghosts operating in the machine. Theories from the Third Eagle of the Apocalypse. Theories are a dime a dozen. There are five that I choose to believe.

  1. Radiohead orchestrated a secret album within two albums called 0110 (previously).
  2. TV writers are trying to organise cross-overs between characters (not actors) from a range of programs that means most of the TV we consume is happening within the dreams of a character named Tommy Westphall from a show you’ve probably never heard of (previously).
  3. Pixar’s movies are all united in the same universe (previously).
  4. The Office UK and the Office US exist in the same universe and thus broke any laws of probability by the exact same day happening in two offices across the Atlantic (previously)
  5. Quentin Tarantino’s movies are all either set in the same universe, or are movies watched by people who live in that universe (more).

What I love about these is they are all (if true) demonstrations of intricate creativity being deliberately laid out over a significant amount of time with a huge degree of deliberation. If true they are the work of master craftspeople. People at the top of their creative games, and at the top of the creative game. The beauty of these theories (well not really the Office one – it’s just fun) is that you don’t have to notice them to appreciate the individual texts (movies and albums) involved, but when you do notice them, or experience them through the lens the theories provide, there is a greater richness in the experience and a greater appreciation of the mastery on display.

I choose to believe that Tarantino is a master story teller. A master of very deliberate decision making in the creative process. I think the best stories are layered. They reward multiple readings (or viewings). They get richer over time, not simpler.

My working theory in this post is that God is the ultimate deliberate creator. The ultimate story teller. And when we drill down into what makes excellent human story telling excellent we gain a new appreciation of the excellence of the story God has been telling since before the beginning of time that includes, but is not limited to, the story told by the Bible (I say this because I think a case can be made that the Bible is a demonstration of the story God has been telling through history since he created the world.

Tarantino’s approach to telling stories through deliberate and intricate plots helps me appreciate the story of the Bible.


Image Credit: IGN, The Intricate, Expansive Universe of Quentin Tarantino.

 

What the Bible is…

Like Tarantino’s movie corpus which includes all his films, occuring within one universe, the Bible is a collection of books put together across a span of time. Christians believe the creative intent behind the linking of these books and the stories and story they tell is the result of the deliberate creativity of a divine author – God – who doesn’t just deliberately author these texts with a particular creative intent, but all of human history.

The Bible is a set of books that work as discrete units with specific purposes that tell complete stories, books that form part of different genre based corpora (like the Law, the Writings, and the Prophets in the Old Testament. Just as Kill Bill is one story told over two episodes to give Tarantino more space, there are narrative based books of the Bible that come in two parts – like 1-2 Samuel, Kings, and Chronicles. The books in the Old Testament often include a variety of sources and references to other texts in their time – Proverbs, for example, includes references to several foreign kings whose collections have been included in Israel’s official collection of theological wisdom. Genesis contains Jewish versions of stories (like the flood) that are retold by other cultures with other emphases (see, for example, the Gilgamesh Epic). The Bible uses these stories with a particular agenda according to God’s purposes. The Bible doesn’t contain all the stories God is telling in his world, because: a) there isn’t enough room, as John says at the end of his Gospel…

Jesus did many other things as well. If every one of them were written down, I suppose that even the whole world would not have room for the books that would be written.” – John 21:25

b) every human life is a story, and part of this story. Like in Tarantino’s movie universe – All these stories – the stories told in the Bible, and the stories told in history through our lives, are connected through God’s meta-narrative. The story of his son. Jesus.

Like Tarantino’s movies, this story involves an act of hyper-violence. The story of the Bible (at least so far as it claims it is one story) is the story of the lamb slain before the creation of the world – and how that slaying plays out for each one of us. Are we slayers or was he slain for us? How’s this stuff from Revelation 13 for Tarantinoesque… Just let the symbolism of this stuff wash over you – the really important bit is in the bolded verse, but that only really makes sense in its context.

People worshiped the dragon because he had given authority to the beast, and they also worshiped the beast and asked, “Who is like the beast? Who can wage war against it?”

The beast was given a mouth to utter proud words and blasphemies and to exercise its authority for forty-two months. It opened its mouth to blaspheme God, and to slander his name and his dwelling place and those who live in heaven. It was given power to wage war against God’s holy people and to conquer them. And it was given authority over every tribe, people, language and nation. All inhabitants of the earth will worship the beast—all whose names have not been written in the Lamb’s book of life, the Lamb who was slain from the creation of the world. – Revelation 13:4-8

We all play a part in God’s story – either we’re on team dragon or team lamb. And God’s story centres on this one particular violent event. Deliberately. As Peter puts it in Acts 2 when he speaks to the Jewish crowd the narrative of Luke-Acts holds responsible for killing Jesus…

This man was handed over to you by God’s deliberate plan and foreknowledge; and you, with the help of wicked men, put him to death by nailing him to the cross. – Acts 2:23.

This chapter comes soon after (but in volume 2) Luke records Jesus telling us how to read the Bible as one intricate story with one agenda.

“He said to them, “This is what I told you while I was still with you: Everything must be fulfilled that is written about me in the Law of Moses, the Prophets and the Psalms.”

Then he opened their minds so they could understand the Scriptures. He told them, This is what is written: The Messiah will suffer and rise from the dead on the third day, and repentance for the forgiveness of sins will be preached in his name to all nations, beginning at Jerusalem.” – Luke 24:44-47

This mind opening that Jesus performs for his disciples is something like that light that turns on when you hear the theory that Tarantino’s movies are all connected. It’s what happens when you’re given the key to understanding a bunch of stories you’d never quite connected.

Look. The Bible’s writers could have made all this stuff up. Maybe. I’m familiar with the argument about puddles that some people believe does away with the need for an intelligent designer in a fine-tuned universe. And I’m really advocating a view of a finely told story… And this construct Jesus suggests for reading the Bible actually does work, it gives us (or at least me), a particularly satisfying approach to an ancient text, tracing myriad threads through the Old Testament to the foot of the Cross and the feet of King Jesus. This could be the work of some very clever humans. It could be an artificial frame to put around a bunch of random text – as a hole in the ground is a random frame that perfectly encompasses a puddle… But bear with me for a moment.

Consider the crucifixion of Jesus as a massive triumph of deliberate planning. The orchestration of literature, events, and human behaviour. Masterfully woven together. Where written story (the Old Testament) and human history come together in an utterly sublime, but yet totally surprising, way. I love reading essays like I, Pencil (which is also a YouTube video now), or a recent article about Thermos sending a hot coffee by freight across the US, and all the things that have to fall neatly into place in the supply chain to get that coffee from farm to mouth.

I love thinking about the intricacies and deliberation required to achieve certain desired results.

I love the idea that true creativity is about finding an intricate, elegant (aesthetically pleasing), or deliberately and aptly selected (sledgehammers can be creatively applied) approach to achieving such results. This is why I love Rube Goldberg machines and OK Go film clips and uphold them as archetypal forms of creativity or ingenuity. It’s why I enjoy Tarantino movies and the theory they all take place in the same interwoven universe. They are examples of intricate, elegant, and deliberate story telling. But they are not the ultimate version of this sort of storytelling…

What is more intricate, elegant, and deliberate than having human history unfold in such a way that a specific person, born in a specific place, to a specific category of mother, killed by specific people, in a specific way, with specific events plausibly surrounding this specific death? That sounds a little like a potential plot line for a Tarantino movie. The ‘deliberate’ planning involved to get Jesus to the Cross blows my mind…

Consider the deliberate marshalling of human history and events both local and geo-political in order to have Jesus killed through an unexpected agreement between a particular surviving people group from the Ancient Near East (whose very survival was unlikely) – Israel – who believed that being hung on a tree was a sign of God’s curse and their bitter enemy – the occupiers – Rome –  the most powerful human empire and propaganda machine the world had ever seen, who used crucifixion as a violent symbol in a PR war to keep sedition at bay.

Consider the sheer unlikelihood of the rise of Christianity amongst both Jews, with their views on crucifixion – theologically driven, and ancient, and Romans. Jews looked at crucifixion through the lens of Deuteronomy 21, which says:

“If someone guilty of a capital offense is put to death and their body is exposed on a pole, you must not leave the body hanging on the pole overnight. Be sure to bury it that same day, because anyone who is hung on a pole is under God’s curse.” – Deuteronomy 21:22-23

While Romans had the rhetorical power of the cross hammered into them by its use in events like the crucifixion of Spartacus’ army in 73BC. Where 6,000 Roman slaves were executed and displayed for all to see on the Appian Way – a 200km highway between Rome and Capua.

Consider that crucifixion was so violent and barbaric that Roman citizens were not permitted to be crucified. That sort of cultural aversion had to be developed in order for the cross to have its inverted rhetorical power in the Christian story. In order for its sheer unlikelihood as a means of heralding and coronating a king to be significantly subversive.

That’s the level of intricacy in this story’s supply chain.

That’s the sort of creativity involved in God’s story-telling.

Even if the puddle theory could be applied to this level of fine-tuning – there’s a sublime amount of creativity applied to weave all these elements together across genres, languages (from Hebrew to Greek (via Aramaic), through different political regimes (the nomadic patriarchy, the Jewish monarchy, exile under Assyria, exile under Persia, the return from exile, exile under Greece, exile under Rome), and to link them with an incredibly consistent application of tropes, and amazingly intricate intertextuality (both inside and outside the Biblical canon).

Whatever the explanation for the creative force behind this intricacy – be it a cabal of human editors working over that span to advance some sort of nefarious agenda (or simply for creativity’s sake), or divine (and I’m not sure the human alternative is all that plausible, even if I’m a sucker for creative literary conspiracy theories) – it is sublimely creative and exciting. It is deliberate, intricate, and elegant.

This is what sets the Bible’s story apart from the rest, in the same way that Tarantino’s movies sit apart from contemporary works or those within similar genres. But here are three areas where appreciating the deliberation and creativity in Tarantino’s movies helps me to get a sense of the greater creativity at play in the pages of the Bible – a much older text.

Intertextuality

One of the interesting implications of the Tarantino theory (certain parts of which have been confirmed) is what it means for all the movies from our real universe that Tarantino references in his “realer than real” universe and also in the “movies that exist within the realer than real” universe. His movie universe is a movie universe where most of our texts also exist (in order for them to be referenced in whatever homage he chooses to pay them). Curiously. The Bible exists in the Tarantino universe. Pulp Fiction hitman, Jules Winnfield, quotes Ezekiel as he shoots his victims. Only. He doesn’t. This is what Jules says:

“The path of the righteous man is beset on all sides by the inequities of the selfish and the tyranny of evil men. Blessed is he who, in the name of charity and good will, shepherds the weak through the valley of the darkness. For he is truly his brother’s keeper and the finder of lost children. And I will strike down upon thee with great vengeance and furious anger those who attempt to poison and destroy my brothers. And you will know I am the Lord when I lay my vengeance upon you.”

Ezekiel 25:17 actually says:

I will carry out great vengeance on them and punish them in my wrath. Then they will know that I am the Lord, when I take vengeance on them.”

That’s a distraction from this concept of intertextuality. Intertextuality – speaking to, and with, other texts from within a text, is a sure-fire way to create intricacy and integration.

There’s quite a bit of language in this video that claims to contain every pop culture reference Tarantino makes in his movies. This “definitive guide” goes beyond mentions of other cultural artefacts within Tarantino’s work to explore the way he pays homage to a wide variety of texts. Here’s how the characters in his movies (and the movies of Robert Rodriguez) are interconnected.


Image Source: The Adventures of an Insomniac

The Bible is chock full of cross-references – interactions with other cultural texts, for sure, but the incredible number of cross references between the 66 books that became the Christian Bible is quite amazing. There are 63,000 cross references in the Bible depicted in this graphic.

Bible-Cross-References-Infographic

Some of these cross references are more hefty than others – but the way the Bible links the words of the prophets in the Old Testament with the actions and words of Jesus is pretty stunning story-telling (more stunning if the connections are what actually happened, not just things creative writers invented – and I believe they are). This sort of intertextuality is Tarantino on steroids – that definitive guide to Tarantino, impressive though it is, contains 179 examples. Examples from one guy. From 18 of his movies. This infographic depicts about 352 times the number of references Tarantino managed, from 66 books, written by about 40 authors. The Bible’s intertextuality, in my opinion, is significantly more impressive because of the integration of the creativity of so many people, over so long, to tell a coherent story that also does both pop culture references and references within the universe of the Biblical texts.

As far as I’m concerned there are two options with the Bible. It is definitely an amazingly integrated story full of deliberation, intricacy and elegance – transcending a bunch of archaic genres that we aren’t particularly well equipped to grapple with. This story is either fiction, invented by a string of genius Tarantino like humans, operating across cultures, or it is truth, divinely authored through a string of genius Tarantino like humans. I like the concluding remarks from the essay I, Pencil mentioned above, at this point. I think what is true in this paragraph about the making of a pencil is truer about the writing of the Bible.

“I, Pencil, am a complex combination of miracles: a tree, zinc, copper, graphite, and so on. But to these miracles which manifest themselves in Nature an even more extraordinary miracle has been added: the configuration of creative human energies—millions of tiny know-hows configurating naturally and spontaneously in response to human necessity and desire and in the absence of any human master-minding! Since only God can make a tree, I insist that only God could make me. Man can no more direct these millions of know-hows to bring me into being than he can put molecules together to create a tree.”

The use of tropes (type-scenes, reoccuring metaphors, images, objects, patterns, or ideas) in both narrative and meta-narrative

Tarantino has certain trademarks – some more offensive than others – that reoccur throughout his movies. These serve to link the movies together as ‘Tarantino’ movies. They are part of his distinctives. They are part of his personality.

The Bible is chock full of trademarks, or motifs, that reoccur across different books. There are also threads that carry the narrative across these books, through the cross references depicted above, to link the books of the Bible as one unfolding story. That’s part of the added appeal.

Here are just a few.

1. Women who can’t conceive falling pregnant and giving birth to a miraculous child after being visited by a messenger from God, the child then plays a significant part in God’s rescue plan. Starting with Abraham and Sarah (Isaac), then Jacob and Rachel (Joseph), then Sampson’s parents (his mother isn’t named), Elkanah and Hannah (who have Samuel), Zechariah and Elizabeth (John the Baptist), then, of course, Mary – the most unlikely mother – gives birth to Jesus.

2. Animal interactions as indicative of God’s judgment, or humanity’s obedience to God. From the snake in the garden, to Balaam and his talking donkey, to Jonah and the whale, to Elisha and his attack she-bears, to Sampson and David ripping apart lions and (not tigers) bears as signs of strength, animals are a reoccuring plot device in the Bible.

3. Gold. There’s Gold in Eden, at the start of the Bible, and from there on, gold (and the jewels also mentioned in Genesis 2) becomes like a thermometer that tests the temperature of humanity’s relationship with the creator and his world. The gold is plundered from Egypt during the Exodus, used to make a golden calf when Moses gets the 10 Commandments, used to construct the Temple and the clothes of the priests, and then the temple treasures are handed over to the bad guys on Israel’s road to exile.

4. Character names as determinative puns. Right from Adam, whose name means “of the ground” to Jesus, whose name means “God with us” – the Bible uses character names to move plot, and indicate where things have changed – for example, when Abram’s name is changed to Abraham.

5. Numbers. The Bible uses reoccuring numbers – like 12 (tribes and disciples) and 40 (days of rain for Noah, years in the wilderness for Israel, days in the desert for Jesus) – to link stories and events.

There are also tropes within books. Genesis, which starts in the Garden, spends the rest of the book playing with the idea of ‘seed’ – including the weird story of Onan. Judges is full of people killing using improvised weaponry. 1-2 Samuel reads like a mafia novel – Kings (or Godfathers) rely on their hitmen (Abner for Saul, Joab for David) to carry off increasingly nasty hits. Quite a few books in the histories section involve stories about people building markers to recognise significant places or events that are said to “remain till this day”…

My favourite thread that helps carry the narrative is the good old “image of God” thread – which isn’t just about the ideal human and our relationship to God, but is a constant criticism of the idolatry of the nations that Israel keeps taking up. People are meant to be living images of the living God, but they’re so keen to make dead images (still, wooden, stone, or metal) of dead gods. This thread helps explain the prohibitions against making images of God, and the problems Israel have with being the people God wants them to be. The Bible is pretty clear that the things we make our gods shape us. When Israel is shaped by the living God things are good (this doesn’t happen often), when they are shaped by idols, they die. This carries through to Jesus, who the Bible tells us is the image of God. Who transforms dead people who have turned away from God into live people, reconnected with God. It’s a big story of recreation – the end of the Bible, Revelation, is a perfect world, with a Garden, where God is present with people restored to his image.

The individual integrity and brilliance of the parts but greater integrity and brilliance of the canon

I like some Tarantino movies better than others. I can appreciate things about his movies that I don’t like. But this Tarantino universe theory – and the ingenuity underpinning it – excites me. It opens up new ways to appreciate each movie. The connection to something bigger makes the individual movie richer. Each movie stands on its own. Each movie is a coherent and discrete unit. But they’re linked – not just by the name on the can. Tarantino. But by the use of tropes, by the intertextual approach, the signature style, all that stuff. The more aware of this stuff I am, the more I appreciate about Tarantino’s work.

It’s the same with the Bible. Each book of the Bible offers something different (maybe with the exception of Chronicles as they relate to 1-2 Samuel and 1-2 Kings). Each stands alone as art. Each is a work of creativity. Each has a relatively clear meaning and purpose – but this clarity becomes richer with time, the more one understands the creativity at play in the text. The books that take a narrative form stand alone as stories with beginnings and endings. With characters. With a purpose. With the artistic development of ideas and images. But what makes the Bible really sing is when each book takes its place next to the others as this unfolding story. God’s story. The story that brings all the tropes, all the threads, all the events, together in one person. Jesus. God’s king. The king anticipated by the Old Testament. The author writing himself into the story in order to be known. The master story teller who becomes part of the story, and dies for the sake of the characters he loves. That’s when the story becomes deliberate. Intricate. Elegant. And a model of creativity at its most sublime.

9 things preachers can learn from wrestlers

When you think about it, very few people in this world stand and fall on their ability to stand and deliver a compelling public speech. The field narrows somewhat when you’re talking people performing largely as themselves, or under their own names (not in character). Comedians. politicians. TV and radio presenters, motivational speakers, preachers… and Professional Wrestlers. In this post I’m going to air some dirty laundry – revealing that I know more about (and think far more about) professional wrestling than I should… but bear with me.

I suspect there’s stuff preachers can learn (given the right approach to learning) from the cream of each of these crops – be it Jerry Seinfeld and Ricky Gervais, Barack Obama, Ira Glass, or Paul Heyman.

Who is Paul Heyman?

This guy.

He’s not even a wrestler.

He’s a manager (essentially paid to be a mouth piece to help people who can’t speak for themselves get over with the crowds).

In that video he’s standing next to Brock Lesnar, Lesnar is a bona fide fighter. WWE might be ‘sports entertainment’ – but Lesnar was the UFC Heavyweight World Champion. He just can’t speak (he’s not mute, he’s just not interesting). Paul Heyman has built a career out of speaking for guys like Lesnar.

A speech, in wrestling parlance, is called a promo. Promos are up there with in ring ability when it comes to advancing WWE storylines. Here’s another Heyman special.

There’s obviously a fair bit of bombast involved in the professional wrestling world. It’s over the top. And that sets the stage, and frames the delivery. But the audience is along for the ride. Hanging off every word. Booing and cheering when they should.

They are in the palm of Heyman’s hand. What’s extra impressive is that this speech is happening in the slot a typical WWE episode reserves for the ‘main event’ – the much hyped (but usually unresolved) match between two (or more) guys who will headline the next pay-per-view. It’s prime time in this prime time programming. And instead of over-muscled, juiced-up, meatheads grappling with one another for the cursory few minutes before outside interference renders the match void (to hold the finish over until a bigger pay day), we have a speech. This “speech in the place of a fight” both is, and isn’t, unconventional. Despite ostensibly being all about wrestling the WWE is nothing without speeches. Because the WWE’s product is the stories it tells. And the stories it sells.

The WWE, and its component superstars, are modern day story tellers. They use words and choreographed action to tell stories – much like the opera, the ballet, or the theatre. They might be a little oafish and ham-fisted in their delivery (of both lines, and blows). But they’re telling stories and selling out seats. Wrestling is a cultural event. Its a billion dollar business (changes within the company can wreak havoc with WWE’s market value – a recent change in the company’s broadcasting approach saw owner Vince McMahon lose something in the order of $750 million in a very short amount of time). It’s serious, even if it’s not ‘real.’

The WWE stands in a long and rich history of pugilistic endeavours being played out as the circus element of ‘bread and circuses.’ Cajoling an audience into cheering for the hero who is coming up against an exaggerated pantomime villain (while they hand over fists full of money) is an old formula , but it still works. The WWE is big business. And it relies on guys like Heyman (and the more articulate wrestlers – like Chris Jericho, pictured above) to sell tickets and move merchandise by telling compelling stories that the audience buys in to – with their money, their voices, and their emotions.

There’s some really nice writing underpinning this second Heyman speech – the building of intensity with a nice use of cadence and the escalating repetition in the paragraph quoted below which works because of the punchiness of the verbs, and the way they’re doing the heavy lifting when it comes to advancing the storyline.

If you want to overthink wrestling – Grantland’s Masked Man is a stunningly interesting commentator and historian on the phenomenon of professional wrestling. His book The Squared Circle: Life, Death, and Professional Wrestling is worth a read to get a handle on this quirky corner of the entertainment world. The Masked Man spends a few thousand words explaining why these promos from Paul Heyman are the archetypal pieces of wrestling oratory, there’s something nice, for instance, in the way Heyman plays with the fourth wall (in wrestling this is called ‘Kayfabe’) he mixes truths about wrestling and its fakery/scriptedness with fiction, and even with a bit of a hat tip to exactly what it is he’s doing as he speaks…

I don’t just stand out here and spew hype and hyperbole; I exploit historical facts to shove my points down your throats. To wit, I offer you what happened the last time my client Brock Lesnar zeroed in on someone and decided to give them a beating.”

This para throws to a video clip of Lesnar’s very surprising (and totally scripted) win over the indomitable Undertaker at Wrestlemania. It’s driving the storyline towards the next pay per view, where Lesnar won’t be facing the WWE’s perennial pin-up boy, John Cena. Lesnar is a part timer. The time allowed for his stories to get traction with the audience is contracted, Heyman’s job is to throw fuel on the fire – giving the story significance as quickly as possible.

At SummerSlam my client Brock Lesnar will take John Cena down. Brock Lesnar will punch John Cena’s face in. John Cena, you’re going to be hurt by Brock Lesnar. Brock Lesnar’s going to injure John Cena. Brock Lesnar is going to mangle John Cena. And then, and only then, Brock Lesnar is going to F-5 John Cena and strip John Cena of the dignity of being the WWE World Heavyweight Champion, the same way Brock Lesnar stripped the Undertaker of his dignity and exposed the streak as just being a myth — the same myth that Brock Lesnar hears every week on television when John Cena is referred to as being the greatest WWE Champion of all time. Fifteen world titles in 10 years: Now that sounds like something worth conquering.”

So. I contend. There is much that preachers can learn, should we so choose, from the WWE. I’m not suggesting we ditch church and start up Christian Wrestling Federations (as some are in the habit of doing), or that we recruit preachers from the ranks of the WWE (a road surprisingly well-travelled – hall-of-famers Ted DiBiase and Shawn Michaels are engaged in various preaching gigs). When Paul wrote to the Corinthians about the flashy orators he wasn’t going to be like as a guy preaching about the crucifixion of Jesus, it’s likely the flashy orators he had in mind were oiled up guys who shaved their chests after spending too long in the gym… but it’s also fair to say Paul’s writings and the records of his speeches suggest a fairly sophisticated understanding of the guys he positioned his approach against… his opponents… the ‘heels’ (wrestling term for bad guys) to his ‘face’…

… And, if you want to get really technical with the wrestling stuff – Paul had a pretty massive ‘face turn’ – where Acts positions him as one of the worst of the bad guys – a Pharisee shooting up the ranks, and then depicts his conversion into the leader of the Gentile church. Paul’s biography is the stuff wrestling promoters have been copying for years. But I digress…

I’m also fairly convinced that Paul knew about oratory, that he learned from orators, and as a result (and because he was also being led by God) he was able to present the story of Jesus in a bunch of compelling ways that varied depending on his audience (as you see in Acts). And so I’m convinced that we, like Paul, should be looking around at people who are telling stories in ways people find compelling in our day and age. I’m not an expert preacher – and I’m so not experty that I’m prepared to learn from anyone who might help.

1. Understand your audience(s)

Wrestlers know they can get the crowd on side (if they’re good guys) or off side (if they’re bad guys) with a quick bit of contextualisation. If you’re a good guy you know who the local sporting teams are, you give them a shout out, you praise the town, and you get a ‘cheap pop.’ If you’re the bad guy you insult the town, insult the sporting heroes, and you get ‘cheap heat’… but there are more audiences to consider at every event. The beauty of Heyman’s speeches are that they play to the ‘cheap heat’ stuff, while also tapping into the genuine loathing of John Cena amidst the fans who consider themselves ‘insiders’ – people who see past the surface level fakery of wrestling and still choose to invest themselves in the WWE universe. Heyman nailed his appeal to these guys, because he understood their language and their disposition, and spoke to them.

There’s something in this for preachers – not just in reaching sub-cultures via their idiosyncrasies, but also in knowing what your audience is expecting from you and choosing to either deliver on expectations or subvert/exceed them. I like the idea that preaching needs to be sufficiently local that the people who you are preaching to feel like you’re speaking to them, especially if they’ve never heard preaching before, but also rich enough that people who think they know how preaching works are surprised by what you’re doing with a genre of communication they believe they’re familiar with.

2. Tell a story that connects the audience to something bigger (than you, and them).

The really good wrestlers – the ones that get big and headline big events – are the ones who’ve managed to achieve something like wrestling transcendence. Historically, these are the guys that non-wrestling crowds recognise. They get into movies or reality TV. They start movements of fans who influence the writing of the shows (most recently an anti-hero named Daniel Bryan managed to get so popular with the fans that he became WWE World Champion). They do this by capturing the imagination, by being relatable, and by including the fans in their stories. Incidentally, the WWE has poured bucket loads of money into building a presence online, especially on social media. It’s not uncommon for WWE storylines to be trending on Twitter, and for the Twitter stuff to become part of the storyline. WWE has democratised its product, giving certain amounts of control (or the illusion of control) to its fans. The more enfranchised the fans feel, the more connected to the process, the more they feel involved in the stories, the more they invest themselves into what’s going on. Emotionally, and, more importantly for the WWE, financially. Fans identify with wrestlers in these storylines – and they buy the T-Shirt to prove it…

There’s something about the power of the good v evil story that wrestling tells over and over again that gets the audience engaged. And you know who has a better good v evil story to tell than professional wrestlers? Christian preachers. We have a big story, our preaching should always connect to it, or we’re telling small stories that might move some people, but will (if the wrestling world is any reflection on reality) be a flash in the pan. There are plenty of wrestlers who didn’t cut it because their stories never became significant, multi-episode, entities, and as a result never reached the stage of including or exciting the audience.Sometimes I feel like I’m so caught up in the facts of the Gospel story that I forget how much the story is my story, and is also the story I’m inviting every body listening to belong to. Christianity is about more than buying a T-Shirt that says ‘Team Jesus’ – but the story is so compelling it can produce radical transformation to those who become part of it.

3. Play to the emotions (not just the head)

Part of the whole story-telling to get buy in thing involves moving the audience to cheer for the good guys (or the smart audiences to cheer for the bad guys), and boo the bad guys. Listen to the crowd in the Heyman speeches, watch the faces of the kids (and adults) in the crowd when their favourite wrestler loses a match, and you’ll see the real emotional connection people make with these wrestlers through these stories. Here’s a photo of the crowd response to the Undertaker losing to Brock Lesnar (before that he’d been 21-0 at Wrestlemania).

fanreactions

Image Credit: This post cataloguing responses to the surprise finish.

The thing about preaching is that we want people to be making an emotional connection like this – but not with us. With Jesus. I think we want to move people’s emotions, but we want our emotions to be moving in the same way. There’s a Cicero quote about his desire to never producing an emotional response in his audience that he didn’t feel himself first. Which is a good rule of thumb (or voice).

The great thing about preaching about Jesus is that we’re not the main event, we’re the fans who help shape the story of our hero as we tell people about him and participate in his victory. We feel emotions (or we should) when we’re talking about Jesus like those kid fans do. This means we’re in a position to deal in the emotional space with real authenticity. Unlike in the fake world of professional wrestling.

All too often I’ve found myself avoiding dealing in the emotional space. I think this is often because I forget I’m the kid in the stands and think I’m a vital piece of the show – where the pressure is on me to deliver. It’s not. Jesus wins the cosmic wrestling match. We cheer. We know the outcome. We wince with every blow now, as the bout carries on. But his victory is assured and we share the spoils. We will experience the emotional highs of victory. Our emotions need to ride this rollercoaster for us to really appreciate the story, and for us to really tell it. I think part of my inability to engage the emotions as I preach is, in part, because I’m worried that being emotional makes the story (or my preaching) about me. The nice thing about remembering that preaching is telling Jesus’ story (that it’s not about me at all) is that it frees me to respond emotionally as I tell it. I can be the fan who feels like my fate is caught up with the guy I’m cheering for – because it is.

4. Understand your character (and your role)

Using Paul Heyman as the example driving this piece is interesting because he’s not a conventional wrestling orator, by today’s standards. Most wrestlers do their own talking, and their success (in the ring, and out of it) depends as much on their ability to tell a story as it does on their in ring prowess. In fact. Because wrestling is scripted – even the stuff in the ring – wrestlers are judged on their ability to ‘sell’ the in ring action as well. They have to be able to tell a compelling story with everything they do. They have to be part of the story.

Every wrestling character has a role to play. And the story – like a piece of theatre – depends on them playing that role. These stories don’t work if everyone wants to be the good guy, or if everybody wants to be in the spotlight. In the normal wrestling equation there can only be one hero.

Heyman has made a career out of shining the spotlight on others (sort of, he’s never far from it, or from controversy). Even when he’s focusing the spotlight on others he is in your face and part of the main event. Preachers need to know our role in the story of the Gospel. It’s not about us, but we do have a part to play – as do the people we’re speaking to. The pull to make myself the star of the show is something I’m constantly aware of – partly because I like being the centre of attention, partly because sometimes I believe I should be…

5. Don’t write cheques with your mouth that your body can’t cash.

One of the enduring truths about wrestling – even with its occasional David v Goliath underdog victory – is that if you’re going to run your mouth, you need to match it up with action. There’s a stereotypical heel character who runs his mouth, and then runs away (or relies on underhanded tactics to get cheap victories). These are probably the least popular bad guys. The lowest of the low. The really famous wrestlers – guys like Steve Austin, The Rock, Hulk Hogan – they were able to deliver on the mic, and believably back up the talk with action.

There’s something in this for preachers. Wrestlers can’t live by anything that looks like “win the match, where necessary use fists” any more than preachers can “preach the Gospel, when necessary use words” – but both words and actions are necessary for in ring and in pulpit success. It’s a credibility thing as much as an authenticity thing. For compelling wrestling, and compelling preaching, words need to meet deeds with sublime consistency.

6. Be different.

Wrestlers don’t get attention by copying the gimmicks of those who have gone before. They might borrow the occasional move, in tribute to past greats, or to align themselves with wrestling lore and history. But originality is important. Finding a balance between imitating the people worth imitating and developing your own voice on the mic, and moves in the ring, is part of winning the crowd and influencing people. The really fun wrestlers know what the mould looks like but choose to break it. They innovate on the mic, they innovate in the ring. They figure out what sort of unique contribution they can make, and what sort of unique stories this enables them to tell.

I think this is true in preaching too. There’s a massive temptation the more other preachers move sets and voices dominate the podcast airwaves to borrow too much. To be a clone. That might work on a local scene where nobody has heard of the big famous guy, but it doesn’t work when everybody else listens to the same guy you’re imitating. People can spot fakes who are faking it in a fake world, I think it’s probably more damaging if you’re caught faking it in the real world. I heard some advice once, I forget who it was from, that preachers who are just starting out should listen to as many preachers as they possibly can, rather than just a hero. There’s something insightful in that. But I’d rather figure out what it looks like for me to preach as me, than for me to preach as a pastiche of my favourite preaching heroes.

7. Practice on the ‘indie’ scene

Practice makes perfect. There’s that (potentially debunked) Malcolm Gladwell theory about 10,000 hours being required to master something, and this could well be true for wrestlers. The best wrestlers hone their skills for years in small halls, regional promotions, wrestling has beens (ala Mickey Rourke’s character in The Wrestler) and wannabes until they get noticed. This is the ‘indie’ scene. It’s where the guys who have tasted success in the WWE in more recent years have cut their teeth. Especially the ‘original’ guys – not the carbon copy muscular supermen who can’t string sentences together but look tough in speedos so experience a certain degree of success naturally guys – but the guys who tell unique and different stories. Guys like CM Punk, Daniel Bryan, and Dean Ambrose (guys the Masked Man and other internet commentators write about with a certain degree of admiration bordering on obsession – see, for example, this treatment of the rise of Daniel Bryan).

I suspect part of finding your voice is using it. As much as possible. Wherever possible. To whoever possible. And getting a sense of what flies and what doesn’t. I don’t know what this looks like when it comes to training for preachers in this day and age, but I certainly haven’t racked up 10,000 hours of preaching (even with the equation including prep + delivery). That’s a 10 year project, assuming one preaches every week for 48 weeks of the year and takes 20-25 hours to prepare and deliver a sermon. So I’m comfortable that it’s going to be quite a while before I feel like I shouldn’t be preaching to 12 people in a dank school hall.

8. Always stay in character

The line between in-show character and real life person/actor is pretty blurry when it comes to your typical WWE superstar. The world of ‘kayfabe‘ means wrestlers are meant to only ever appear in public in character. Personas in tact. This is doubly true for what happens during a show – the wikipedia article on ‘breaking’ (which Jimmy Fallon was hilariously notorious for on Saturday Night Live) has its own special section reserved for professional wrestling.

It’s as important for my preaching as for the success of a wrestler committed to ‘the business’ that I stay in character. The difference between wrestling and preaching is that preaching isn’t fake. I am my character. I perform under my own name – for Jesus’ name. I don’t perform under a stage name for a multi-billion dollar company that depends on my ability to uphold an act. As a preacher I genuinely want everything I do to be telling the story of Jesus. In the pulpit or at home with my kids when visitors pop in. Christianity is part of who I am. I am part of the story of Jesus in every sphere, there is no room for breaking for the preacher (that’s not to say there isn’t room for stuffing up – part of the great news of the Gospel is that God forgives sinners like me through Jesus’ victory).

9. Try not to gasp

Because somebody might do this to you. And that would be bad.

 

brand jesus

There was a while when I was tempted to buy into the idea that you should think about yourself as a brand. Who am I kidding – I bought into the idea. Once upon a time I would have read this suggestion to spend a magic nine minutes a day developing my own brand and thought it was dynamite advice for getting ahead in this world. Because it probably is.

I like branding. I like marketing. I like growing a brand. I like people to like me. So it made sense to think about building a tribe of devoted followers who want to hang off my every word, or like my every status, or whatever it is that people who are brands crave. But that’s a dangerous path to making yourself the centre of the universe. And I don’t want to be the centre of my universe – let alone anybody else’s.

You’re not a brand, you’re a human. You don’t have a brand. Cattle have brands. You’re not a cow. I know this because cows can’t read.

Brand Jesus

If you’re a Christian – you’re not out to make your own name, or craft your own image.

For those God foreknew he also predestined to be conformed to the image of his Son, that he might be the firstborn among many brothers and sisters.” – Romans 8:29

And you know you’re not the centre of the universe. Jesus is.

The Son is the image of the invisible God, the firstborn over all creation. For in him all things were created: things in heaven and on earth, visible and invisible, whether thrones or powers or rulers or authorities; all things have been created through him and for him. He is before all things, and in him all things hold together. And he is the head of the body, the church; he is the beginning and the firstborn from among the dead, so that in everything he might have the supremacy” – Colossians 1

Paul, who spent a significant part of his life promoting brand Jesus (and not brand Paul) was also branded by Jesus – the scars he bore for his efforts were scars pointing people to his king.

May I never boast except in the cross of our Lord Jesus Christ, through which the world has been crucified to me, and I to the world… From now on, let no one cause me trouble, for I bear on my body the marks of Jesus. – Galatians 6

So here’s a challenge. If we want to live out our new reality – pointing people to the centre of reality as we become more like him – why not figure out how you can spend nine minutes a day promoting Jesus online.

Nine minutes doesn’t sound like a lot – and it’s not (promoting Jesus is a whole of life thing). But as the people behind the 9 minute personal brand challenge point out – it adds up, and it’s better than nothing.

9 Minutes a day translates into three hours a month. Can you imagine the impact on your career if you focused on the brand called you for three full hours every month?”

So. Nine minutes a day. Can you do it? Will people notice? Who knows. But it will, at the very least, change you – because the way we use the mediums we use changes us as we use them. perhaps it will be part of the process of conforming you into the image of Jesus.

Some ideas

These are like the low hanging fruit. I’m just sort of riffing off (or ripping off) the tips from the Lifehacker post where I saw the 9 minute idea.

1. Write something about following Jesus. Engage with the world you live in. Share it. A blog post, a Facebook status, an email, a message to a friend. Create content that shows you don’t live for your own glory, but to glorify Jesus.

2. Read the Bible. Share it. Not in the weird contextless way that so many people seem to do. Even my eyes glaze over at those posts – and I love the Bible. But show how it hits your heart, not just your head.

3. Pray for people. Your friends. People who need to know Jesus. It’s God who changes people’s hearts, by his Spirit, not your pithy Facebook status. That’s part of realising that your own brand has nothing to do with it…

4. Read some things by other Christians. Curate them. Share them with your friends. Discuss them with others. Be an editor for your friends. Social media, like traditional media, needs deliberate editors. People are increasingly discovering content via social media, so why not supply it?

5. Encourage your friends. Post stuff on Facebook walls. PM people with a note of encouragement – ask how you can pray for them (and do it). Send encouraging emails. Invite people to catch up in real life.

6. Comment on discussions with your friends in a way that points people to Jesus (both in your content and manner), and that adds value to whatever the conversation is (too often Christians run into these forays spouting jargon that just confuses people, mind the gap a bit, explain why you think differently while being humble and loving those you disagree with).

7. Enter the fray in one of the countless discussions about Christianity (or anything) on other media platforms – like the one about the amazing woman who forgave her husband’s killers. Stand up for Jesus.

8. Be, visibly, a Christian online – in all your profiles. Write them so they’re about how amazing Jesus is, not how amazing you are. It’s a bit like sticking a Jesus fish on your car, it keeps you accountable when it comes to what you share, what you say, and how you say it.

9. Show that you appreciate the goodness of God’s creation. Share good stuff. Fun stuff. Not just overtly Christian stuff. Be grateful. Acknowledge the source of the good stuff you’re enjoying and sharing. Not in a super spiritual way, just in a way that cultivates thankfulness in your own mind and demonstrates it to others.

10. Try not to self-promote. We have a massive tendency to try to put ourselves at the centre of the universe, and social media seems designed to facilitate and amplify that tendency.

Will you join me in trying to do this? Nine minutes a day. What are some other ideas?

new media virtuesIt might seem like a fudge to call being interesting a virtue – and this second virtue was originally an authentic and interesting voice with an interesting message. But, in this brave new media world, it is. I changed the title because  this virtue is something like the ancient oratorical Holy Grail. Eloquence.

Attention spans are short.

Time spent reading is an increasingly popular web metric (see also, Upworthy making this switch, and note: there’s now something of an estimate, based on length, of reading time at the top of each post on this site). Being boring kills.

And this is a series about what it is that defines the writers I admire. And those writers are, without fail, interesting. Or eloquent.

Who else would I turn to to prove my point on this front if not Cicero.

“He, then, is truly eloquent… who in the Forum, and in public debates, can so speak, as to prove, delight, and force the passions. To prove, is a matter of necessity:—to delight, is indispensably requisite to engage the attention:—and to force the passions, is the surest means of victory; for this contributes more effectually than both the others to get a cause decided to our wishes.”

Marcus Tullius Cicero went as close as anybody to declaring eloquence a virtue in De Oratore he says:

“Eloquence is so potent a force that it embraces the origin and operation and developments of all things, all the virtues and duties, all the natural principles governing the morals and minds and life of mankind, and also determines their customs and laws and rights, and controls the government of the state, and expresses everything that concerns whatever topic in a graceful and flowing style.”

What I think is interesting about this quote is that the new media world is ‘governed’ by something like eloquence. The agenda in this world isn’t set by big budget, multi-national, media conglomerates, but by individuals whose content is dispersed through social networks. Individuals curate content, functioning as editors. Sure, new media platforms like Facebook influence what spreads and what doesn’t through its opaque newsfeed algorithm, but how long the online community will stand idly by and let that happen is an interesting question (on opaque algorithms and their dangers, read this), and even with the all-powerful algorithm serving up stories to maximise eyeball time on the platform, the content is still largely generated (or curated) by the little guy (Facebook’s Director of Product says its algorithm ensures it’s the content users like that users see – rather than quality content, or biased/agenda-driven content like you might expect from the mass media). Content in this new media world is democratised.  For more on this check out Tom Standage’s conclusion in the superb Writing on the Wall (review here), or his TEDx talk.

Eloquence sits beside virtue for Cicero as must have elements of the ideal person/statesman (his ideal person was pretty much himself – so he probably doesn’t embody my cardinal virtue for writers in a new media world. Humility). If it excites you, you can read most of a chapter on how Cicero’s views of the ideal orator, and the relationship between virtue and eloquence, were developed by Augustine on Google Books. In Brutus he calls eloquence the “marrow and quintessence of persuasion.” For Cicero, the ideal person was an orator-philosopher-statesman, and the only speaking or writing worth bothering with was persuasive.

Persuasive writing or speaking transforms. It moves. It excites. It stirs the emotions. It does what good writing should. Persuasive writing must be interesting – or it won’t persuade, and, as a reader, I want to read stuff that challenges, changes, or deepens my thinking – so persuasive writing is, I think, the mark of good writing. For Cicero, good oratory (and for us, good writing) is judged on its fruits. Its impact. While the good orator or writer is judged on their eloquence and virtuous character.

“When a Citizen hears an able Orator, he readily credits what is said;—he imagines every thing to be true, he believes and relishes the force of it; and, in short, the persuasive language of the Speaker wins his absolute, his hearty assent. You, who are possessed of a critical knowledge of the art, what more will you require? The listening multitude is charmed and captivated by the force of his Eloquence, and feels a pleasure which is not to be resisted. What here can you find to censure? The whole audience is either flushed with joy, or overwhelmed with grief;—it smiles, or weeps,—it loves, or hates,—it scorns or envies,—and, in short, is alternately seized with the various emotions of pity, shame, remorse, resentment, wonder, hope, and fear, according as it is influenced by the language, the sentiments, and the action of the speaker.” – Cicero, Brutus

Good writing does this. Good writers seek to do this for stuff they truly believe in and care about. They don’t create these emotions if they don’t first feel them, they don’t persuade people to think things they don’t think themselves. Perhaps to demonstrate Cicero’s ongoing relevance, but also to engage with new media realities, I’ll also feature a heavy smattering of insights from Jonah Peretti, one of the founders of the Huffington Post, and the founder of Buzzfeed. If anyone understands how to write for the new media world it’s Peretti. He gave this great (and incredibly long) interview on Medium that I’ll be quoting. You can read the whole thing – but according to Medium’s time calculator, it’ll take you 91 minutes.

I’ll break down my own vision of this virtue as it pertains to the new media world into three key (overlapping) elements authenticity, presentation. All of these qualities are important – but excellent, or virtuous, writing in this new media world requires all three, or at least two out of three (and I’d argue that for writing to be virtuous the content always needs to be excellent – it can either be packaged well without an authentic/credible author, or have an authentic/credible author and be packaged in an incredibly boring way).

An authentic voice

“I have been so much transported, not by the force of my genius, but by the real fervor of my heart, that I was unable to restrain myself: —and, indeed, no language will inflame the mind of the hearer, unless the Speaker himself first catches the ardor, and glows with the importance of his subject.” – Cicero, The Orator

Orators weren’t famed for authenticity – in fact, there was a whole stream of oratory – Sophistry – that was all about the triumph of style over substance, that lauded one’s ability to speak passionately about anything, even while not caring about that thing. I like Cicero because (outside some of his speeches as a defence lawyer) he was big on authenticity. Cicero literally embodied the values of the Republic in the face of the Empire, even to the point of martyrdom. These were something like his parting words – they come from the Philippics, a series of speeches that saw him executed.

“I defended the republic as a young man; I will not desert it as an old one. I despised the swords of Catiline; I will not fear yours. Indeed I would gladly offer my body, if by my death the liberty of the state can be immediately recovered, so that finally the suffering of the Roman People may bring to birth what it has long since labored to produce.” Cicero, Orationes Philippicae

These weren’t empty words. He died for his convictions. After he was executed his tongue and hands (that spoke, and penned) these words were nailed to the forum for all to see. He knew it was coming when he published the Philippics. Part of eloquence is embodying your message, beyond your words, and speaking from the heart. One of my other favourite orators, the apostle Paul, also embodied his message with authenticity, as demonstrated by the scars he carried with his message about the crucified Jesus.

“May I never boast except in the cross of our Lord Jesus Christ, through which the world has been crucified to me, and I to the world. Neither circumcision nor uncircumcision means anything; what counts is the new creation… From now on, let no one cause me trouble, for I bear on my body the marks of Jesus.” – Paul, Galatians 6:14-17 “We always carry around in our body the death of Jesus, so that the life of Jesus may also be revealed in our body. ” – Paul, 2 Corinthians 4:10

Authenticity is so important in this new media world, and is one of the determining factors in what gets read and shared online (cat videos not withstanding). And it’s certainly the determining factor in what, or who, I choose to read. BuzzFeed might have a reputation for promoting the trite and the trivial, but for Jonah Peretti, and for BuzzFeed, the need for authenticity is part of the editorial process – and this feeds into the site’s voice.

We also have our no-haters orientation. We tend to be enthusiastic and we tend to avoid snarky articles about mediocre things. It’s not like there’s some hard rule. In general, we tend to avoid a post that is designed to make the author feel smart and superior and the reader to vicariously feel smart and superior because a Hollywood film is mediocre or because something in culture is mediocre.

Interviewer: Honest enthusiasm is a sort of default stance at BuzzFeed.

Peretti: If there’s something that is worth someone’s time that is interesting and is worthy of being excited about, we should cover that. If there’s an egregious miscarriage of justice or corruption or fraud or something that needs to be investigated, those are both strong things. In the middle, there’s a lot of things that are kind of a waste of time. Mediocre things that you can write cynical comments about. – Jonah Peretti, BuzzFeed.

Writers in the democratised new media world don’t have the credibility that comes built in to writing for a mass-media platform, they build credibility on the basis of who they are – their expertise, what and how they think, and how they express themselves. I want to read people who say interesting stuff about interesting things, but I especially want them to be interested in those things (preferably with skin in the game), not professionally detached (like a journalist). It’s almost like in this new media world subjectivity is more interesting than objectivity, and we build our own objective view of ‘the facts’ (whatever they are) by choosing to hear from multiple perspectives.

An interesting voice (with an interesting message)

“It is of little consequence to discover what is proper to be said, unless you are able to express it in a free and agreeable manner: and even that will be insufficient, if not recommended by the voice, the look, and the gesture. ” – Cicero, Brutus

“Our style must be pure, and correct;—we must speak with clearness and perspicuity.” – Cicero, The Orator

Other beauties of composition which he will not fail to pursue;—such as brevity where the subject requires it;—a lively and pathetic description of important occurrences;—a passionate exaggeration of remarkable circumstances;—an earnestness of expression which implies more than is said;—a well-timed variety of humour;—and a happy imitation of different characters and dispositions. Assisted and adorned by such figures as these, which are very numerous, the force of Eloquence will appear in its brightest lustre. – Cicero, The Orator

It’s possible to be interesting when you’re talking about boring stuff – provided you talk about that stuff in an interesting way, or from an interesting angle. Some of the best stuff in the new media world, I think, involves putting the spotlight on stuff we take for granted. One of my favourite books is a biography of salt. I’m currently reading a biography of paper. I love all those videos on craftsmen making bespoke stuff like scissors and shoes.

The way to achieve this is to present that stuff with eloquence, such that the presentation makes the content sing.

Cicero basically defined eloquence in terms of knowing what to say, where to say it, and saying it well. In Brutus, Cicero speaks of Caesar. His frienemy (who ends up being exclusively his enemy). Cicero was trying to win Caesar over by painting his oratory in such glowing terms (a little bit of an authenticity fail on Cicero’s part), but his depiction of praiseworthy oratory is worth pondering.

“He [Caesar] is absolutely master of his trade, and, neglecting every other profession, has applied himself solely to this; and, for that purpose, has persevered in the rigorous task of composing a daily Essay in writing. His words are well chosen; his language is full and copious; and every thing he says receives an additional ornament from the graceful tone of his voice, and the dignity of his action. In short, he is so compleat an Orator, that there is no quality I know of, in which I can think him deficient.” – Cicero, Brutus

Cicero is pretty big on the idea that practice makes perfect when it comes to speaking and writing. He mentions Cicero’s essay writing to this end, but he also says stuff like:

A good voice, indeed, though a desirable accomplishment, is not in our power to acquire:—but to exercise, and improve it, is certainly in the power of every person. – Cicero, The Orator

He thinks the ability to speak (and he’s talking about the vocalisation of words) comes from nature (or the gods), but there are ways to improve (this is where a ‘voice’ analogy between writing and speaking fails because he’d also suggest anybody can become a writer, if not a speaker). Cicero has a second character in Brutus note that Caesar dedicated his own writing on oratory to Cicero, with this axiomatic definition of eloquence: “an accurate choice of words is the foundation of Eloquence.” Cicero compares eloquence to carefully displaying art in a gallery – where the framing matters, the lighting matters, the height you place the painting on the wall matters… eloquence is about featuring your content like a gallery curator features the star work in an exhibition.

“Accordingly, to the purest elegance of expression, he [Caesar] has added all the various ornaments of Elocution; so that he seems to exhibit the finest painting in the most advantageous point of view… Besides, his manner of speaking, both as to his voice and gesture, is splendid and noble, without the least appearance of artifice or affectation: and there is a dignity in his very presence, which bespeaks a great and elevated mind.” – Cicero, Brutus

This eloquence includes the choice of words, the structure of sentences, the flow and structure of the piece – and in this set of virtues the impact of humility on these matters discussed in the previous post (charity and clarity) come first. You can always make choices in these areas to look or sound impressive. But there are always choices to make on behalf of your audience, rather than for yourself. For Cicero the audience was king when it came to deciding if something was eloquent.

“The taste of the Audience, then, has always governed and directed the Eloquence of the Speaker: for all who wish to be applauded, consult the character, and the inclinations of those who hear them, and carefully form and accommodate themselves to their particular humours and dispositions.” – Cicero, The Orator

Different people like different stuff – and that’s fine. Different forums require different styles – and that’s fine. But the eloquent person writes to the audience they have selected.

“Different men have different opinions;”—nor is it easy to determine which is best. Thus also in painting, some are pleased with a rough, a wild, and a dark and cloudy style; while others prefer that which is clear, and lively, and well covered with light. How then shall we strike out a general rule or model, when there are several manners, and each of them has a certain perfection of its own?” – Cicero, The Orator

“We are not to speak upon every occasion, or before every audience, or against every opponent, or in defence of every client, and to every Judge, in the same invariable manner. He, therefore, is the man of genuine Eloquence, who can adapt his language to what is most suitable to each. By doing this, he will be sure to say every thing as it ought to be said. He will neither speak drily upon copious subjects, nor without dignity and spirit upon things of importance; but his language will always be proportioned, and equal to his subject.” – Cicero, Brutus

He, then, is an Orator indeed! who can speak upon trivial subjects with simplicity and art, upon weighty ones with energy and pathos, and upon those of middling import with calmness and moderation. – Cicero, The Orator

Cicero calls the ability to select a style that is apt to your audience and purpose ‘decorum’ – and this is basically one of his virtues for the orator. The key to good writing is to tailor how you present your content to the audience you write to. This means making sure your ‘voice’ matches your platform (or medium), and your content. Conversations about writing for the online world invariably end up talking about length (in my experience, though perhaps this is because I like to write such unwieldly posts). There’s no real ‘golden rule’ for packaging when it comes to length, or even style – except that it should achieve what the writer sets out to achieve. Length can work for, or against, eloquence. This is true according to both Cicero and Peretti…

“For as language is ever soft and yielding, and so amazingly pliable that you may bend and form it at your pleasure; so different natures and dispositions have given rise to different kinds of Elocution. Some, for instance, who place the chief merit of it in it’s rapidity, are mightily pleased with a torrent of words, and a volubility of expression. Others again are better pleased with regular, and measured intervals, and frequent stops, and pauses. What can be more opposite? and yet both have their proper excellence.” – Cicero, The Orator

“We see with our longform stories that, in some cases, the sheer length and rigor of a piece will make the piece have a bigger impact. Just the fact that it’s 6,000 words or 12,000 words.”  – Buzzfeed’s Jonah Peretti

Peretti does suggest that it’s possible for things to be too long. Even if they’re well written. The key is delivering value to the reader in proportion to the length and the time spent reading.

Saying things in an interesting way isn’t just about packaging or length. Cicero is also big on two features of eloquent writing – the use of metaphors and the use of humour – and these, too, must be appropriate to the context.

We have slightly touched upon the ornaments of language, both in single words, and in words as they stand connected with each other;—in which our Orator will so indulge himself, that not a single expression may escape him, but what is either elegant or weighty. But he will most abound in the metaphor; which, by an aptness of similitude, conveys and transports the mind from object to object, and hurries it backwards and forwards through a pleasing variety of images;—a motion which, in its own nature, (as being full of life and action) can never fail to be highly delightful. – Cicero, The Orator

When it comes to getting laughs, Cicero makes a distinction between witty repartee and ‘humour.’ Humour is used to make narratives “lively and entertaining,” witty repartee is used to ridicule, or to respond to ridicule. He has some rules which are timeless tips for using humour, so I think apply to the new media world, and especially to the written word, where humour is so hard to pull off.

“The powers of ridicule are not to be employed too often, lest we sink into scurrility;—nor in loose and indecent language, lest we degenerate into wantonness and buffoonery; —nor with the least degree of petulance and abuse, lest we appear audacious and ill-bred;—nor levelled against the unfortunate, lest we incur the censure of inhumanity;—nor against atrocious crimes, lest we raise a laugh where we ought to excite abhorrence;—nor, in the last place, should they be used unseasonably, or when the characters either of the Speaker, or the Hearer, and the circumstances of time and place forbid it;—otherwise we should grossly fail in that decorum of which we have already said so much. We should likewise avoid all affected witticisms, which appear not to be thrown out occasionally, but to be dragged from the closet; for such are generally cold and insipid. It is also improper to jest upon our friends, or upon persons of quality, or to give any strokes of wit which may appear ill-natured, or malicious.” Cicero, The Orator

If a virtuous modern writer is defined by humility, I think it’s reasonable to expect most humour from this sort of writer should be victimless or self-deprecating. The democratisation of this new media world is a throw back to the time of Cicero. Everyone who creates or shares content online is an orator. Everyone has a platform. And it’s the audience that determines if something is eloquent or not. Cicero suggests eloquence takes the taste of the audience into account. One of the downsides of this democratisation is that every voice is, in some sense, given equal weight (note: this isn’t quite true, big platforms still exist, mass media outlets have a presence online, but it’s true when bits of writing are exported from their original context into other platforms – except when algorithms give greater weight to bigger platforms, which some do). This means that there’s a lot of noise to wade through. Cicero has some advice for the kind of voice that will cut through that chatter…

“A crowded audience, and a clamorous Forum, require an Orator who is lively, animated, full of action, and able to exert his voice to the highest pitch.” – Cicero, Brutus

Figuring out how to do that in writing is, I think, the key to packaging stuff for world we live in. It’s what thrusts sites like Upworthy and BuzzFeed into Facebook newsfeeds and the twittersphere. But packaging alone is not enough. If I’ve presented Cicero’s views on eloquence accurately – that it’s about using the right words in the right place in the right way, as defined by your audience, then it’s interesting to see how closely Peretti’s modern views mesh with his ancient advice.

“We want the stuff we do to reach the maximum audience it should reach, no less and no more. If we make a wonky political scoop, we want every political wonk to read it. If we make “Which state should you actually live in,” we want everyone who lives in a city to read it. ” “When we have something that’s a hit, usually our response is not, “Let’s do more of those.” Our response is, “Let’s figure why this is a hit and make variations of this.” This was successful because it was tied to someone’s identity, it was successful because it had cats in it, or it was successful because it had humor, or it was successful because it tapped into nostalgia. If you’re making entertainment content, which is a big part of what we do, you look at that hit and you say, “Why was that successful? Can I do it again? Can I make something else that people really love and want to share?” And you try to vary it, even though you know doing something derivative would work. Long term, you want to have a deeper understanding of how to make great things.” – BuzzFeed’s Jonah Peretti

When you think about the media industry, it’s also, “How do you reach people and how do you get people to understand?” If you write something and nobody understands it, it’s easy to be, like, “Oh those are all the dumb people.” Sometimes writing something that’s very sophisticated and difficult and technical for a particular audience is totally fine, but you should be able to communicate in simple language… The thing is, there are dangers in this, because you can also explain something in a way that makes people feel like they understand it when they actually don’t… You can figure out a way to frame something and explain it so that it feels like it confirms what people already believe, including incorrect things they believe. – BuzzFeed’s Jonah Peretti

Peretti notes that to be eloquent (according to our definition) in the new media world requires thinking about what’s new in our media platforms and how that has to shape our approach (and our content).

“Early-stage digital publishers have stayed too close to print. They look like print. Their basic unit is the same kind of article structure. Some of them might be shorter or longer, but the front page is programmed almost like a newspaper. The formats of the articles are more like a newspaper. And it’s like, “Oh, let’s add a little video,” but when they add video it’s like they are trying to be TV, but it’s not quite as good as regular TV. The way to break through and to make something that can actually scale into something big is just to say, “What would this be if the readers and the publishers were not focused on making something similar to print?” If they said, instead, “What should this be if mobile is the most important thing; if things can be more visual; if things can be more shareable; if length can be anywhere from 140 characters to 12,000 words? In that kind of world, where things can be interactive, like quizzes—in that kind of a world, what should a media company be?… In a grand sense it needs to move away from mimicking print to doing what is natural for the web.”

The new media world has to shift our understanding of eloquent writing. Because the audience is shifting.

It’s not paranoid to think that the audience watching broadcast television is old. And it’s not paranoid to think people, particularly young people, are spending a lot of time on their phones and a lot of time on the Internet. It’s accurate to say that media consumption is changing in a pretty dramatic way and that if your marketing stays the same you essentially will be marketing to people who are consuming media the way people consumed media ten years ago instead of the way they’re consuming today. – BuzzFeed’s Jonah Peretti

(An interesting voice) with an interesting message

It’s hard to split the voice from the message when it comes to eloquence. What I think is virtuous when it comes to the “interestingness” of the content is delivering on what is promised in the packaging, and delivering value to the reader. Part of this is in the realm of a ‘content strategy’ or editorial policy, that’s a decision the modern writer makes based on who their audience is, and, because authenticity is important – who they are and what they’re passionate about. Content is king. Really. Content is where the value of a piece of writing lies. A reader may perceive writing as more valuable based on who it comes from, or how it’s served up, but good writing is inherently valuable to the reader (even if that value only lies in the reaction it prompts, and even if that reaction is only to entertain or excite the emotions), and good content is what should hold a reader’s attention. The virtuous and eloquent writer only holds the reader’s attention for as long as they want it to be held, they don’t employ ruses to entrap the reader. The virtuous writer makes it clear what is being offered, and delivers. It’s interesting how much debate about the relationship between content and packaging revolves around the headline. You can dress up your content with all the BuzzFeed or Upworthy tips and tricks, sensationalist headlines and listicles (here’s a neat article from Anil Dash, one of the prophets of the new media world about clickbait headlines that I quite like, and here’s an article about how headlines don’t actually matter because people who share stuff with their networks typically make up their own headline/description of the article). Peretti says BuzzFeed has made a conscious effort to have headlines that match up with, and describe, the content.

“You could show a picture of like an older guy at the beach and be like, “Guess whose body this is?” Then you click and it’s like, “Oh it’s Giorgio Armani” or whatever, and you could get a tremendous clickthrough rate on headlines that didn’t tell you what the story is about. The problem with that is that if you’re just getting clicks that would have gone to another headline on your front page, it’s sending people the content that might not be as good, because they’re clicking because they want to know what’s there. They’re not clicking because they’re interested in what’s there… You end up with lots of people who don’t actually want to see Giorgio Armani in a Speedo on the beach clicking that and then feeling like, “Oh god, why did I do that?” Like, “That was a waste of time.” The main problem for us is that when you think from the perspective of the reader, if headlines are all devoid of information and you have to click them to find out what they are about, all the social streams out there would become much less useful and much less valuable. When you think from that perspective it’s like, “Whoa, let’s just make headlines that describe what’s in the article and that’s better for the consumer and it’s better for the ecosystem as a whole. Then let’s make articles that people really want to click because they’re interested in them, not because they’re wondering what it’s about.”

Peretti talks a fair bit about appropriate metrics for this new media world, he doesn’t think time is the best measure, because people can do stuff to keep people’s attention for longer than they need to.

“The challenge there is that, like you said, if you create a long, meandering, boring story that’s just good enough to keep people reading, they might spend more time on that story than the short, condensed one that just tells you what you need to know. If you use time on that one, it will tell you to do the wrong thing… One of the reasons reality TV became so dominant was because people looked at time as being the metric. And the reason that reality TV works well for time is that the classic reality TV formula, in the beginning, was the tribal council and somebody getting eliminated. So you could have 50 percent of the show being boring filler and you’re kind of wanting to change the channel but you’re like, “Oh, but I wonder if my favorite person’s going to get eliminated.” So you have to watch to the end to see the elimination. In a way, that was a way of gaming time. You could look at that and say, “Oh, they spent an hour watching this show, including the commercials. That means it must be a really high quality show.” But it also might just mean that they figured out a hook that incentivizes you to watch to the end and then did a lot of mediocre content in the middle.”

It’s clear from the length of this piece that it’s in danger of being far from eloquent (but I haven’t claimed to be virtuous), so I’ll stop now.

new media virtues

I’ve spent a little bit of time lately reflecting on words lately. Particularly on reading and writing. Writing is one of the distinct technological advances that separates humans from the animal kingdom. Our capacity to write is arguably part of what makes us bearers of God’s image. God is a God who speaks, who writes, who wrote himself into our world in Jesus.

So I’ve been thinking about writing.

My writing. The writing of other people. What I like. What I don’t.

The appreciation of writing is always going to be a fairly subjective affair. Certain styles appeal to some but not to others.

I’m in no way close to being the writer I aspire to be – I’m not even sure that I’m the writer I’d personally like to read yet.

I’ve particularly been thinking about what it means to write in the post-print world where everybody is connected, where words (or unfortunate photos) never disappear, where content is often exhumed from its context and where non-verbal communication is non-existent. Nothing significant has changed in this post-printing press world – except the cost of publication has dropped dramatically, and content is no longer seen as valuable simply by virtue of having been printed/published, but is given value democratically as it is shared and discussed through different networks. One interesting associated phenomena is that the discussion around publications is now almost a bigger deal than the publication itself. This is demonstrable through all sorts of examples – watch the post-game coverage of a World Cup match and note how much attention is paid to the discussion on social media, read mainstream media outlets discussing the virality of a current news event (like, at the time of writing, the disgraceful demise of a Rugby League star). The conversation about a thing is now as big a deal as the thing itself (as previously noted).

Often old school writers about rhetoric and oratory would, in their treaties on such matters, spend a bit of time talking about the virtues of a rhetor or an orator. Cicero did it, others did it before him. These virtues were meant to help a writer approach the generation of their content. You had to work on the speaker before you worked on the voice, or the content – unless you wanted to be an insubstantial sophist. All sizzle, no sausage. But there’s also a pretty tight relationship, even for these old school guys, between medium and message. So I’ve found it hard to split virtue from style and content – partly because I think if the capacity for creating and expressing words is part of what defines us as humans, it’s really hard to split capacity from manner and content when deciding what makes an expression of that capacity ‘good.’

I have tried to boil down these virtues into list (because that’s how the Internet works – and how those old dudes worked too), which I’ll then expand in a series of individual posts. I was going to do it all together in one post, but then the first point blew out into something massive.

Here’s the list.

  1. Humility. 
  2. An interesting and authentic voice with an interesting message.
  3. Sublime consistency. 
  4. Commitment and conviction. 
  5. Empathy (subjectivity is self-centred, objectivity is overrated).

 

The flipside of writing is reading. I’ve been contemplating what I like in a reader – will be a subsequent list, and probably a subsequent miniseries. It’s also aspirational. I often find myself reading things poorly, through no fault of the writer, but because of my own heart. I’ll share that list too – not because I am that reader, or want the ideal reader of things I write to be that reader, but because I want to be that reader (as I want to be this writer).

The third bit of my reflection, which I think will just be one post – but who knows – will be some thoughts I’ve come up with about the sort of writing I want to do here, and elsewhere, based on these aspirations. In the interest of full disclosure – these posts will probably then become a significant part of my disclaimer and comment policy.

Ironically, this list will probably break many of the aspirational qualities it describes… It may also read (occasionally) like an exercise in justifying how I do stuff. Sorry. I did mention that this is all going to be subjective – so you’re absolutely free to disagree with what I think these virtues look like in application (and even in the selection of these five as the top five virtures). It’s possible that in describing what I aspire to be, I’ll also explain why I am like I am, and that may help you to read me charitably.

Let me also mention, in case there are any doubts, that I’m often self-seeking and self-indulgent, and that will necessarily come across in my writing even if I fail to acknowledge it – and the writer I aspire to be like is not self-seeking, or self-indulgent. Quite the reverse. I want to be like the writer who wrote himself into his own story (John 1), not as the conquering hero (though he is that), but as a humiliated and crucified wretch, because he considered others better than himself (Philippians 2), and in order to save a wretch like me (Amazing Grace).

1. Humility.

I like a writer who considers their reader more valuable than themselves. It’s possible that to actually write – to incarnate oneself in written form, to express oneself externally, and to present this expression to others, to put forward one’s thoughts and views as though they have inherent value, could always be considered an act of something other than humility, but I don’t think that’s a particularly useful picture of humility. Writing is part of an expression of our humanity. It’s how knowledge is shared. How ideas are formed (and held with any degree of permanence). Humility, in its essence, I think, is this posture. Considering the needs of the reader above your own needs. This is more important for me as a writer than it is for me as I read the writing of others. I suspect, at times, I’m only frustrated by a perceived lack of humility in other writers as a result of my own pride.

This presents an interesting conundrum for those of us who write primarily for ourselves, but are happy to share our writing with any audience that chooses to engage. I suspect part of the humility I cherish is in allowing people to choose to read something, rather than force feeding it to them via a firehose at every turn. There’s a fine line, again, between believing you’ve produced something that people should read and the danger of being a self-promoting mercenary hack. The line probably isn’t that fine – but mediums like blogs, and channels like social networks, reward people who walk near that line.

I think one of the key aspects of humble writing in a self-promoting world rests in the difference between permission based, or opt-in, writing and ambush writing. Sensationalist, link baity, headlines that draw clicks on the basis of a promise that is never delivered are the hallmark of the latter. Forcing argumentative hobby-horse riding rants on unsuspecting Facebook friends who genuinely like you and want to “stay connected” with you via the platform are another example of a lack of humility, or consideration of others, in this brazen new world. I don’t mind ‘wasting’ someone’s time with a long winded description of my ideal writer if it’s something they have to voluntarily sign up for reading, without me overpromising, and something they can click away from at any time.

This virtue of humility, for the writer, plays out in other virtues – charity and clarity. 

Charity involves a deliberate generosity, a willing wearing of cost by the writer in order to benefit the reader (or in order to not waste their time), or a purposeful gift of something valuable. Value in writing comes from the time, effort, and expertise put into writing and the quality produced. It’s not that longer is necessarily better – length often comes at the expense of the virtue of clarity. But length does occasionally come as a result of an investment from the writer. Value isn’t about length, it’s not just about quality, or utility (how useful a piece of writing is – we all benefit from how to stuff when it’s particularly good – there’s a reason my most popular post of all time is a guide to making Sizzler’s cheesy toast). Value can also come from aesthetics, from novelty, from creativity, from the joy expressed and shared, or the emotions produced for the reader as a result of the writer’s care, intent, or effort.

Clarity is another expression of consideration to the reader. While I love oddly punctuated stream of consciousness stuff peppered with rambling footnotes (both reading and writing such text), punctuation can be helpful. Convention can be helpful. Rules a useful guide. Understanding stuff like genre, and speculating about who one’s audience might be, and providing some framework by which newcomers to a medium might interpret what they’re seeing, these are all ways one might pursue clarity. I think great writers pursue clarity at a meta level, and at the micro level.

Clarity at the meta level is about helping the reader see how a particular paragraph, chapter, or post, fits in with a bigger whole. In books and essays this comes from tables of contents, headings and a nice, intuitive, index. In most writing it means having a clear structure and a coherently unified narrative (a big idea or clear understanding about what something is going to be about) that cascades upwards and downwards. Whether you take an educated guess at a book’s argument from the Table of Contents, the Index, or a sentence on a page, you should still feel like it all fits together. A sentence should fit a paragraph, which should fit a chapter, which should fit a book – or in new media terms, a post should fit in a category that fits in the site. This cascading relationship, in the internet world, works in a similar manner to the table of contents/headings/index relationship in a book. Clear writing, for the benefit of the reader, needs clear information architecture (like menus, categories, tags, headings, and links to other stuff).

This pursuit of clarity plays itself out at the micro level too. Right down to the selection of individual words, sentence structure, idioms, or metaphors. It means not using jargon or technical language (or explaining it when it’s used). At a micro level the pursuit of clarity means always helping the reader see the meta-structure (rather than making it obscure) – devoting time and words to helping a reader understand why you’re telling them stuff and where it fits in what the piece of writing is doing. I quite like writing that breaks the fourth wall – that addresses the reader directly with some instructions, or some sort of interaction.

Tangentially… perhaps it’s truer to suggest that good writing doesn’t really have a fourth wall. Good writing, I think, involves the writer becoming deliberately vulnerable and ‘incarnate’ in the text, but also invites the reader to do the same. To put oneself in the picture, in the story, to feel the emotional weight of an argument, rather than observe it. Good writing tickles the senses. It evokes empathy, not just sympathy. It makes us feel as well as think. Humility is part of that. This is why I love the so-called gonzo genre so much, where the author becomes part of the story, for the sake of the story (and the reader).

Anyway. Back on track. This pursuit of integrated clarity between the meta level and the micro level takes some words. Clarity and brevity aren’t synonyms. But you can’t have clarity and overwrite stuff with fluff that nobody needs to read. Fluff kills clarity. Clarity and simplicity are also not synonyms. Most government weasel-word filled media releases are technically quite simple. But they’re not clear. It’s also possible to be clear and complex at the same time.

It’s not necessarily possible to be clear, complex and brief at the same time.

Other ways some of the writers I love and aspire to be like demonstrate humility is by providing sources/evidence (especially to stuff written by other people), by arguing well (avoiding fallacies, histrionics etc – but also being clear about what is being argued for), by being prepared to discuss the topic further, and by being able to be corrected… there are all sorts of ways good writers demonstrate humility.

Good writing puts the reader first, but this doesn’t mean it asks for the reader to not put in any effort at all. That isn’t loving.

It doesn’t encourage the reader to grow. Spoon feeding stuff to your reader is actually considering your reader as lesser than yourself, not greater.

Sometimes getting someone to ponder something requires presenting it in a ponderous package.

Frictionless, pithy, writing – boiled down to a ‘what’s in it for me’ marketing pitch or a neat listicle doesn’t present any particularly valuable challenge for the reader. That’s one of the reasons I’m unapologetic (mostly) about the length of the stuff I write here (even if it’s awful). I truly believe that short form, shallow, unnuanced, buzzfeedy articles made for sensationalist sharing and arguments are tremendously damaging to society and to the individual. They mess with our brains. They are addictive. People truly do become what they behold – we’re shaped by the tools we use to make and understand things as much as we are by what we make, and the content we consume. Peter Tong’s excellent chapter on Doing theology in a Digital World in a recent Matthias Media publication is worth reading (it’s available as a free sample from this page), there are heaps of links to other things worth reading in the (really) long series I wrote about Facebook and your brain earlier this year.

My intention isn’t that this series be something massively Christian, or theological, but some of the convictions I’ve come to about writing are drawn from my thinking for my thesis last year (I’ll be mining those depths for content on this corner of the interwebs for many years to come). The virtues I’ve picked as my top five – and it’s by no means an exhaustive list – are virtues I think God demonstrates in his communication to us, both in the written words of the Bible, and in the way he wrote himself into creation as Jesus.

What would top your list? Are there any good things to read about reading and writing in the new media world?

Here’s a thing I wrote about SportsBet’s inflatable Jesus ad.

I’m no fan of the insidious relationship between betting agencies and sports coverage, and I know this stunt was designed to get people talking about the company, but I think there’s an opportunity here for Christians to take part in a conversation without our feathers getting all puffed up and ruffled. Amongst other things I say:

“If there’s one thing that is beautiful about SportsBet’s campaign – it’s that our confidence in Jesus, our king, is based on his ascension through the clouds. Christians believe Jesus died, that he was raised, and he ascended into heaven as King. And he’s coming back – bringing eternal life to those who keep the faith. That’s why we think he’s worth betting our lives on. Here’s how Luke puts it in Acts 1.

After he said this, he was taken up before their very eyes, and a cloud hid him from their sight.

10 They were looking intently up into the sky as he was going, when suddenly two men dressed in white stood beside them. 11 “Men of Galilee,” they said, “why do you stand here looking into the sky? This same Jesus, who has been taken from you into heaven, will come back in the same way you have seen him go into heaven.”

There’s been plenty of hot air about this campaign floating around (boom boom tish). Our knee jerk reaction, as Christians, to this sort of insult is often to be defensive or to lash out indignantly as though we’re entitled to some sort of privileged position (or even respect). I think in all our contributions to public discussions (like the #keepthefaith chatter) we should be reflecting on both Jesus’ example – he voluntarily went to the Cross deliberately being insulted and humiliated along the way, and his words, particularly these ones from Luke 6…

27 “But to you who are listening I say: Love your enemies, do good to those who hate you, 28 bless those who curse you, pray for those who mistreat you. 29 If someone slaps you on one cheek, turn to them the other also. If someone takes your coat, do not withhold your shirt from them. 30 Give to everyone who asks you, and if anyone takes what belongs to you, do not demand it back. 31 Do to others as you would have them do to you.

For another nice non hand-wringing post see CafeDave’s piece.

This little ad for an app (State) is titled “you are what you share” – in the world of social media this is true. To an extent. Read some gear on Tom Standage’s Writing On The Wall (or this one) to see how this has been sort of true historically too.

This, I think, has massive implications for how we approach Facebook as Christians. It’s important that people see that Jesus defines who we are, but it’s also important for us to be authentic and share stuff beyond the same boring thing over and over again. Sometimes, for Christians, Jesusbooking makes us seem like one dimensional people. And one dimensional people fall off people’s newsfeeds as fast as toilet selfies.

#GoEverywhere

I’ve been banging on about finding ways to use social media to give a reason for the hope that we have (ala 1 Peter 3) for some time. Here’s a way you can do that. #GoEverywhere is an initiative from yesheis.com to see a coordinated blast of Gospel on Facebook and Twitter. I’m joining in. It’s pointing people to this video which is a nice account of the Gospel. I’m hoping it’ll start some discussion with my friends.

Here’s a nice little spoken word encouragement to get on board.

Ok. Long title. I know.

megaphone on facebook

I hate to get on anything like a high horse when it comes to how people use social media. I’m far from perfect when it comes to what I post on Facebook, and I’d love to be more authentic about my life and about the part my living hope in Jesus plays in my life so that people find the Gospel attractive because of how I approach this platform.

I hate to be negative – it’s much easier to point out what people are doing wrong, rather than pointing out what they’re doing right. But seriously.

Christian.

Shut up.

Stop using Facebook as a sounding board or a location for a debate about whatever argument is the hot button issue of the day. Start a blog. Start a forum. Start a private group on Facebook. Meet up in person. Go to theological college.

Just stop using Facebook to air your theological differences. Differences that arise about 20 years after you figure out who Jesus is. Not everybody is as enlightened as you, or as ready to hear about the obscure nuances surrounding a Greek word. I think you’ve picked the wrong Greek word anyway – preaching is preaching. Not teaching.

Preaching is about pointing people to Jesus. The king. It’d be great if you started using Facebook to do that more, combining your Facebook clout to push positive Gospel stuff into people’s newsfeeds (and I know many of you already do – just stop doing the distracting stuff).

Facebook will serve up what its algorithms decide is popular. If you’re a Christian on Facebook – help your non-Christian friends meet Jesus. Not your theological hobby horse. Help them meet Jesus by sharing stuff about him. Authentically. Stuff you read that excites you. Comment on threads of other Christians to encourage them. People will know Jesus is for real when they see he changes the way we relate to each other – online and offline. People will know Jesus is for real when they see the love we have for each other when we use communication mediums differently to others. Facebook is full of narky arguments about politics and economics and other dross. Why are we adding to the noise.

Let me leave you with a visual. An image of what you are doing when you dive in, boots and all, into the latest controversy. Whatever your contribution.

Christians. Picture two people with megaphones standing in a crowded public square. Yelling at each other about obscure theological differences. Picture those two people being joined by other people. Yelling essentially the same thing. With megaphones. The noise amplifies. This is how Facebook works – it decides what to put in a newsfeed based on how much noise it is making. Every time you comment on one of these controversial threads it throws your post into newsfeeds of all sorts of people who have no idea what you’re talking about.

Now.

Picture the crowd, looking around. Puzzled at why the obnoxious noise is interrupting their lives. Picture how seriously they’ll take you when you turn around to tell them about Jesus.

Jesus is great, and I’d love people to be hearing about him through how we use Facebook, not getting an update on the latest example of Christians bashing each other over the head over our minute disagreements (important though they may be).

This is how some of you are using Facebook. Please stop. Find somewhere else to yell at each other. Facebook is a public square. It is not a BBQ with friends, you aren’t at the pub, you are in front of thousands of people – potentially tens or hundreds of thousands.