Public figures fall hardest. Possibly because they fail more spectacularly, or at least in front of more people. Possibly because tall poppy syndrome means we’re waiting for the fall to happen, and ready to throw stones when it does… It’s always disappointing when someone you’ve pinned some sort of hopes on, or affiliated with your dreams, does wrong – but it’s oh so inevitable. Call it the selfish gene, call it original sin, call it human nature – we’re all wired to do the wrong thing, especially when we think we can get away with it, or the benefits outweigh the risks, and celebrities get more opportunities to do the wrong thing.
Image Credit: Wordle.net – a tag cloud featuring every article I link to in this post, minus “Lance” and “Armstrong”
Sometimes doing the wrong thing is even written off as the cost of success. Our sporting contests have penalties built in, and for people playing at a high level, half the battle is making snap decisions about whether or not fouling your opponent is a better decision than letting them past. Degrees of misbehaviour carry greater penalties. Diving in football is an example of people trying to game the system in the other direction. It too gets punished. It’s part of the economics of sport. So much that a Formula One team was able to tax deduct its 40 million euro fine for spying on an opposing team.
Enter Lance Armstrong. Sport’s current whipping boy. His story represents the human, and now economic, cost of cheating, and the price of a win at all cost pursuit of sporting success. He’s been abandoned by sponsors. Abandoned by his sport. Abandoned by some fans. He’s lost his titles. He’s lost the respect of most cycling fans. It looks likely he’ll lose his prize money, endorsement money, and interest. Part of the problem with Armstrong is that he’s, by the power of his self-proclaimed narrative, set himself up as a symbol of hope. And worse a role model. A position most athletes shouldn’t occupy. This means he’s falling from a greater height than most.
His brazen cheating – conducted by an incredibly complex operation, and carried out with horrifically narcissistic and vindictive attacks on anybody who dared speak out - was one thing, and arguably, according to this Grantland piece, relatively easy to cop, given that most people don’t really care about cycling:
Lance Armstrong became one of the two or three most transcendent American sports stars of his generation despite the fact that hardly anyone in America cares at all about his particular sport. The ratio of passionate Lance Armstrong fans to people who have ever actually watched Lance Armstrong race except for maybe a few minutes during this one Tour de France is just crazily out of whack.
Grantland points out that Armstrong’s charity work, and the cancer-triumphing narrative, were what made him a hero:
“…it was his story that made him a superstar: his comeback from near-fatal cancer, the hope he offered other cancer patients, his charitable work through the Livestrong Foundation, the yellow bracelets, the sense of larger purpose. Cycling wasn’t the cause here so much as the arbitrary venue in which the cause could prove itself noteworthy…
…That’s what’s so tragic about what turned out to be Armstrong’s charlatanism. He had to cheat to win. But he had to win primarily to validate the narrative, not because the consumers of the narrative liked watching him do it. One of the reasons he could be so inspiring, in other words, was that for all practical purposes he barely existed at all.”
It seems unlikely that this narrative and charity work will save his image, though someone appears to be advising him that it might (and some utilitarians seem to suggest the ends of fighting cancer justify any means). Armstrong appears willing to ride out the storm – pointing to his good deeds. But it’s not likely to work. Interestingly, you could make the case that an interview Armstrong gave seven years ago was paving the way for a guilty verdict and his current plea to leave his charity out of the muck. In doublespeak, the interview given by a guy who is, more than likely, guilty, is a pre-emptive damage-controlling non-disclosure.
He said his sponsors and charity would disappear if he was caught.
“All of them. And the faith of all the cancer survivors around the world … And don’t think for a second I don’t understand that. It’s not about money for me. Everything. It’s also about the faith that people have put in me over the years. So all of that would be erased.”
And his sponsors have. The impact on his charity is yet to be determined. Some people, the people he has helped over the years, are still in his corner.
But I also can’t stop noticing that many of the people still defending him — not denying that he cheated, just knowingly rooting for him anyway — are cancer survivors or the family members of cancer patients. Robert Lipsyte wrote about this for The New Republic, how the thought of Armstrong helped get him through chemotherapy. And once you start thinking along those lines, that he meant that much to people, that it’s not a trivial thing to be a hero of feeling, this becomes one of those problems you can’t think your way outside.
This has been true in my observations of discussions of Armstrong amongst my friends and contacts on social media.
Grantland has an interesting reminder for those of us who follow Jesus… it should change how we think about stories like this.
Or maybe not; but it’s always hard to remember that there were victims in cases like this, and what you do remember — hypocrisy and rule-breaking — doesn’t always look so bad a few years down the line. How you feel about that probably depends on what you think heroism means in America, and whether you picture Halloween or Jesus when you hear that the dead are rising from their graves.
This is profoundly true – knowing that all people do the wrong thing, and that this is part of being human – and the foundation of our need for redemption through Jesus – means it’s pretty hard to throw stones at Lance, because, there but for the grace of God, and the cycling ability, go we.
But if there’s one thing we seem to like more than a public scandal, it’s a public story of redemption. People are already making interesting links between the narrative arcs of Lance Armstrong and Tiger Woods (and here), and Lance Armstrong and Mike Tyson, especially because Tyson is in the news because he’s coming to Australia on a charity tour.
Mike Tyson has had a complete rebrand – he doesn’t eat meat, or ears, any more. He’s apologised for stuff (but apparently still denies he committed the crime he was jailed for). He appears in movies. And now he’s raising money for indigenous communities in Australia – which some people, as they do in Armstrong’s case, suggest covers over a multitude of sins. I don’t think charity work as PR penance works. Unless it’s built on an acknowledgment of wrongdoing after the fact. And even then. You can’t rely on the charitable stuff you were doing while you were cheating to excuse your cheating. That Armstrong could only have the profile he has, and the charitable impact he has, because of the drugs he took, doesn’t really justify the taking of drugs, or the empire of deception built up around it. Tyson “redeemed” his brand, in the eyes of many, through an apology.
Tiger Woods apologised, and now seems to be working pretty hard to win back public affections by doing what he does best, golf, it is hard to go past a compelling “redemption narrative.” Story after story about sports people who’ve behaved badly use this r-word. In many cases they focus on on-field performance, and express a desire for unparalleled talent to have the opportunity to shine once more – almost as if the tragedy is the furore, not the act. This isn’t really possible in Armstrong’s case – because his talent is forever tainted – which may even make his redemption impossible in some eyes.
But we want an apology.
Most of us are realistic about the human condition, and aware that celebrity doesn’t do away with humanity. So we’re prepared to cut people a fair bit of slack. If only they’d apologise. A bit of hard work atoning for your wrongdoing is nice, but apparently redemption requires contrition, not just sporting excellence.
And this idea is Biblical (from Psalm 51)… and one of those times where I think what works for one’s relationship with God, transfers to how one relates to the public (a reverse of plundering gold from the Egyptians if you will).
“16 You do not delight in sacrifice, or I would bring it;
you do not take pleasure in burnt offerings.
17 My sacrifice, O God, is a broken spirit;
a broken and contrite heart
you, God, will not despise.”
This is part of one of the biggest redemption narratives of all time – David writes the Psalm after being confronted by the prophet Nathan about his adultery. Arguably only Paul undergoes a bigger character rebrand in the Bible. It might sound like a contrite heart is some sort of meritorious act that immediately produces a desired result – but there’s nothing worse, when salvaging a brand, than inauthentic contrition – like a non-apology apology.
Calvin’s commentary on Psalms gives a similar take on these verses… which I like.
“The man of broken spirit is one who has been emptied of all vain-glorious confidence, and brought to acknowledge that he is nothing. The contrite heart abjures the idea of merit, and has no dealings with God upon the principle of exchange.”
Genuine contrition isn’t produced to secure a result – because it can’t. It’s about admitting that you’re no longer in control of the result – it’s about asking for mercy. And this only really works if you genuinely realise you’ve done the wrong thing. It’s not a lever you pull to secure an outcome… as much as brand managers and spinners want to manipulate public goodwill with carefully architectured apologies.
The big debate surrounding Armstrong, at the moment, is not whether his good deeds off the track are enough to cover the sins on it, but whether he’ll man up and admit he did wrong, and make the apology people seem to feel entitled to. PR expert after PR expert is trotting out this same advice (this one includes “six apology basics”), though some people think the moment has passed. One cycling company is assuming the inevitability of Armstrong’s redemption, and has circumvented the process by offering him a job, which is, in itself, a PR exercise for that company. The media agrees.
“Only one way out of this mess, Lance Armstrong. America can love a fallen hero, but only if he admits the fall — and apologizes for lying about it. Do those two things, Lance Armstrong, and we’ll love you again.
At the moment? We’re disgusted.
It’s not the cheating, because lots of world-class athletes cheat. We’ve come to grips with that generality, and particularly with the notion that cycling is the dirtiest sport of them all. That’s what we think, and even if we’re wrong, it doesn’t matter. What matters is, people truly believe cycling is dirty — as in, everyone is dirty. You can’t get to the top of that sport without cheating. History has shown us that.”
If Armstrong wants to recover his brand, or salvage anything from this situation, rather than relying on his past good works, or even future good works, it seems, from the punditry, that he needs to be personally convicted that he’s done the wrong thing – he needs to admit it, and he needs to ask for mercy. The principle is the same whether your’re trying to salvage your multi-million dollar personal brand, or, more importantly, turning to God for true redemption. The best news for Christians is that the hard work atoning for our wrongdoings has been done for us, by Jesus.
With every drug saga in cycling come the enlightened souls who suggest drugs should just be legalised, and drug companies should become sponsors. Or people who write off the cheating as the cost of doing business. Or moral failings as a human touch that we’re not in a position to judge. And in a sense, both responses are legitimate intellectual responses to the human condition. There are plenty who want to insist that Armstrong’s charity work means he’s a good guy, no matter how deep down.
The complexity of this moral situation is heightened by his refusal to confess. It leaves the situation ambiguous. It’s interesting that contrition and repentance – not working hard to atone for what you did wrong (though that comes after) is so universally seen as the precondition for redemption – because in one sense, that’s the Christian gospel being mirrored in the world. Lance isn’t a role model. He isn’t the messiah (there’s even some question about the value his charity actually produces for fighting cancer – it seems more focused on style than substance (ie research into a cure)). He’s also a very naughty boy. But he’s human. Like us. He does wrong. Like me. He cheats like me – just on a bigger stage with a bigger scale. He lies, like me – it’s just that more people listen to him. He needs redemption like me – not just for his career, but for himself. But I’m thankful that someone paid for my wrongdoings – of which there are many, though they’re seen by a much smaller number of people. Lance and I are the same though – because everything we do is seen by God, and real redemption, for both of us, doesn’t come from apologising and being contrite – though that’s a start – real redemption comes from turning to the guy who didn’t stuff up, the real role model, the guy who did the atoning for what we did wrong.
Lance Armstrong doesn’t need a superficial PR rebrand driven by false contrition and a long road to redemption. He doesn’t need a long record of doing good stuff for other people. He needs Jesus. Like all of us.