Tag Archives: clever

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Incredible // Three minute music video, shot in 5 seconds

“This is a real video performance, a slow motion video, a sequence map with a traveling in front of 80 extras placed on 80 meters along a little road, lost in an industrial area. Filmed at 1000 frames/second with a Phantom flex 4k from a car driven at 50km/h, the shooting took 5 seconds for a 3’30 video: a living and dreamlike mural.”

Here’s the incredibly short making of video…

A swordid invention

For those parents who want to foster their children’s imagination on the cheap, who simultaneously don’t have any issues with children playing with violent toys, will join me in appreciating the simplicity of this invention which turns any stick into a sword.

From a designer named Naama Agassi.

A bit picky

This is such an amazingly cool invention. A hole punch that turns bits of plastic (like your old credit cards) into guitar picks.

It’s called the Pick Punch. And it has totally solved any pangs of anxiety for not having bought loose acquaintances Christmas or birthday gifts for the last five years. Now you can just grab a pile of plastic and tell those people to take their pick.

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Anti-product placement

I’m surprised this took so long, when I think about it… The New Yorker is reporting that certain brands are buying the products of their competitors and sending them, as freebies, to celebrities of questionable brand value hoping that they’ll stop using their own products, and start using their competitors.

The story focuses on a celeb named Snooki, I take it she’s the US equivalent of Matthew Newton.

“Allegedly, the anxious folks at these various luxury houses are all aggressively gifting our gal Snookums with free bags. No surprise, right? But here’s the shocker: They are not sending her their own bags. They are sending her each other’s bags! Competitors’ bags!

Call it what you will — “preemptive product placement”? “unbranding”? — either way, it’s brilliant, and it makes total sense. As much as one might adore Miss Snickerdoodle, her ability to inspire dress-alikes among her fans is questionable. The bottom line? Nobody in fashion wants to co-brand with Snooki.”

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Gorilla marketing

Guerrilla marketing is all the rage. Sneaky. Subvertive. In your face and yet subtle at the same time. Gorilla marketing is another area all together – Cadbury tried it with their virally popular drumming gorilla – and who can forget Yogo (the chocolate yoghurt and its mascot Yogorilla).

Now, a health insurance company is in on the act. Gorillas don’t like eye contact. Apparently an escaped gorilla attacked a zoogoer for making too much eye contact recently. FBTO, this Dutch health insurance company responded by handing out these innovative zoogoing goggles. Found here.