Archives For media

I love elections. I love voting. I love watching the coverage. I love the post campaign dissection. Even when I hate the candidates equally, all those loves still apply.

On the outcome
A hung parliament presents a fascinating political landscape. It could either see us back voting again in three months or produce an incredible picture of the democratic process. I reckon the only thing that will get in the way of the latter is egos.

I have tremendous respect, as a former North Queenslander, for Bob Katter. The Kennedy electorate is geographically huge (the biggest in the state, and representing a third of Queensland I think), and the electorate loves Katter. Some people try to claim the maverick moniker, and there is nothing more culturally awkward than someone trying to give themselves a nickname – but Katter has truly earned his maverick stripes. He’s more maverick than Tom Cruise.


Image Credit: Me, here’s Katter speaking at the AGM for my old employer.

I think the other independents are men of equal integrity and I look forward to them coming in from the sidelines of parliament.

I know that Katter has been waiting for this for a long time. He spoke quite publicly about the possibility of holding the balance of power after the 2007 election.

I can’t see the three MPs siding with Labor – I think their constituents would probably not be too enamored with that idea.

The Greens have been called “the only clear winners on the night” and they are a force to be reckoned with – but I don’t think they’re going to hold the power they think they will in the senate because I think they are likely to find the ALP and Libs agreeing on more things than they think. I think Bob Brown calls every election result a “greenslide” and claims the emergence of the Greens as a new third party on the political landscape at every turn. They’re not new anymore, and they are going to consistently poll at around 20% forever, or at least as long as they try to merge being compassionate and environmentally progressive with being radically anti-conservative. They’ll always split the ALP vote rather than winning votes from the other side.

I actually think that the two major parties are much closer in policy and in philosophy to one another than they are to any of the loose cannons jostling for influence. Wouldn’t it be great if Abbott and Gillard sat down together and said, you know what, why don’t we put together a cabinet dream team featuring the best and brightest from both our parties – and treat each issue in parliament on its merit. Someone, I think it was Andrew Bolt, suggested that Kevin Rudd should be the speaker – because it would simultaneously stroke his ego, get him out of the hair of the party who blame him for their loss, and fulfill Gillard’s promise of a senior position for him in the new parliament. Not a bad idea.

Some other little tidbits – I was disappointed to see Ironbar Tuckey lose his spot as the “mad-uncle” of the Libs, abd as one of the true characters of Australian politics, although the new National Party guy in the seat has real potential. I thought the tale of two Wyatts was pretty fascinating too – with the youngest representative probably ever in Wyatt Roy showing that he was a born politician with his ability to stay on message under pressure and his overuse of cliches, and the first indigenous representative Ken Wyatt looking the goods in Hasluck (could headline writers have picked a better name for the electorate which may decide the fate of politics in our country?).

On the coverage

I channel surfed for most of the coverage the other night. I even, very briefly, watched SBS. I thought the integration of Twitter into the coverage was largely pointless, but served to provide some light relief. Twitter does have huge potential as a means for taking the pulse of the electorate – but it needs to be more than just a small group of people using the same hashtag for it to be truly worthwhile. I don’t know many people outside of the media who are over the age of forty and using twitter.

Channel 10 – though mostly light on substance, the 7pm project team provided relief from Lisa Wilkinson’s eyebrows and Kochie’s annoyingly high pitched voice on the other two commercial networks. Their vignettes on the campaign filled the hour before counting began nicely, though curiously when the going got serious the network switched to AFL.

Channel 9 – had the most dynamic, and thus the most interesting, panel of the night. Karl and Lisa did their jobs as comperes admirably for the most part – in the scripted bits anyway, and while it appeared they completely lost control of the guests, they stepped in just at the right time – controversy is good for ratings, but snide bickering is not. Barnaby Joyce should be given his own show – the quote of the night came when he tried to ask Tony Windsor and the New England MP described him as a “fool” who wasn’t worth listening to. As the night wore on it appeared that Nine were experiencing technical difficulties – but only with his microphone. Funny that. Peter Costello was amazing. Every time the camera cut to him while a Labor figure was talking he had that Cheshire Cat grin going on. He was everything a panelist should be, and much less prone to going for the jugular than the other two right-wing reps. Michael Kroger tried to virtually maul Wayne Swan during a live cross – with the treasurer taking umbrage at the criticism, Barnaby joined in making the interview one of the most awkward and most compelling pieces of television.

Nicola Roxon was a credit to her party – and gracious in what was essentially a defeat. Mark Arbib showed why he wields such power as one of the Labor party’s “faceless men” – he was involved in the takedown of K-Rudd. Michael Kroger is essentially his equivalent in the Liberal party – and his constant cat-calling for union supremo turned politician Bill Shorten to take the party reigns seemed a little too close to home for Arbib.

The only black mark on an otherwise pretty sterling performance was the presence of Julia Gillard’s biographer, journalist Christine Wallace. Her myopic view of the election results and constant defense of Labor’s results (the lowest primary vote for a major party since World War 2, possibly an historic ousting of a first term government, the apparent loss of 16 seats, etc) was almost as annoying as the group of women at J-Gill’s party cackling in chorus “Abbott’s got no mandate” as if that made the results more palatable. Both major parties were essentially repudiated by the people – but the LNP at least has a silver lining. Wallace was snide and annoying.

Michael Usher’s virtual parliament was just as annoying. An over the top use of technology that served no purpose except to associate the coverage with the aesthetic of a mid-1990s first person shooter, or that dizzying Windows 95 screensaver that featured cartoonish brick walls. Their “dead ducks” section was amusing once. But only once. And they trotted it out over and over again with the same people and no new results.

The ABC

Red Kerry’s ALP/ABC gaffe was one of the only parts of the night that made me laugh out loud. His excuse, that the “letters are too similar” was pretty funny too.

His defense of Maxine McKew after her extraordinary outburst in an extraordinary interview was heartwarming – because nobody deserves to be compared to Cheryl Kernot.

Antony Green, Nick Minchin and Stephen Smith are the A-list of election night panelists. It’s no wonder they rated the house down.

Seven
Kochie is annoying. Peter Beattie is annoying. I can’t even remember what other panelists they had. Their coverage was annoying. Oh yeah. Alexander Downer. Don’t get me started on him.

So, you like reading cool stuff on the Internet? Well it turns out most of it still comes from traditional media – so says this infographic from Good, a blog.

I’m reconsidering the Sydney Morning Herald’s place as my news source of choice. What do other people use?

The writing is as good as ever – there is no political commentator as astute as Annabel Crabb, and few sports correspondents can match it with the likes of Peter Roebuck and Will Swanton.

But when your banner of featured stories looks like this you’ve well and truly jumped the “sex sells” shark…

Murdoch v Google

Nathan Campbell —  November 26, 2009

Rupert Murdoch is boldly going where no media baron has gone before – bravely stepping outside Google’s search results and thumbing his nose at the internet establishment – and he’s taking his media establishment with him… all the way to Microsoft’s Bing.

I’ve been sharing a few links via google reader on this matter (and on that note – does anybody want to see a return to the daily links posts?). Most “new media” experts agree – Murdoch is a wily dinosaur.

I think there’s a method to this supposed madness. Murdoch’s empire provides a fair whack of content to the Internet – giving Bing exclusive access may give a boost to Microsoft’s bid to enter the search arena. It’s a bold move. But it’s fraught with danger. Murdoch is facing a decline in circulation many people are attributing to the Internet – and he’s decided to tackle that by removing himself from the picture. Quite literally. For most casual internet browsers.

He’s in a quandary. News Ltd relies on advertising dollars to produce content, it doesn’t make a lot of sense for Murdoch to pay for traffic to come to his site via google adwords so that they might click on his ads. The internet gives the distributor all the power, not the content producer – but it’s pretty much the same story anywhere in the media business. Distribution is where all the profit is.

What will be interesting will be looking back on this decision in six months and seeing if the lesser availability of News Ltd work online (it’ll still be there – you just won’t find it via google) will have any impact on circulation. Will people pay to read the hard copy of the paper rather than breaking habits to use Bing? Will the status quo bias prevent people changing their online habits?

Much vaunted internet marketing guru Seth Godin has suggested that Murdoch’s approach to the new age of media is back to front. He says:

“You don’t charge the search engines to send people to articles on your site, you pay them.”

I’m not sure – Rupert Murdoch hasn’t got where he has by paying other people – this is fundamentally a battle of ideologies between the new “free content to everybody” consumer/marketer and the old school monopoly/conglomerate approach.

People don’t want to pay for news anyway – while I read the papers every day (in tangible form) I wouldn’t choose to pay for them personally when I can find stuff online for free. Striking a commercial and exclusive deal with a search engine seems to be a pretty sound rearguard action from Murdoch.

From a PR perspective I reckon Murdoch’s tabloid rags are going to go the way of the magazine – an interchangeable blend of advertorial, advertising and paid comment/editorial. Product placement is the marketer’s dream. I’d much rather pay money to bring a journalist to Townsville on a tour than spend the same amount on a clearly labeled advertisement.

If I were Murdoch I’d be trading on my established credibility/brand and pushing products on unwitting customers via editorial. But I’m not a greedy media baron. So I’ll stick to pushing stupid products via my blog and not receiving a commission at all – or encouraging you to buy a shirt

There’s a slight language (and racism) warning to this video. Though I assume that unless you’ve been living under a rock you’ve already seen it.

Opinion on this whole situation – where a 19 year old gives a fake eyewitness account to a TV camera after a non-fatal shooting – is pretty split. I’m in the “I think this was a hilarious way to teach the media a lesson about verifying sources and not looking for a sensationalised quote at all costs” camp.

Seriously, reporting of this sort of shooting with “on the spot, live to air” broadcasts – or even rapid fire report filing – lends itself to this sort of treatment. And I hope she (Clare Werbeloff) rides this 15 minutes of fame as far as it takes her. The media deserve it – and the associated condemnation/celebration being carried out in print and over the airwaves just perpetuates the problem and justifies the behaviour.

Different strokes

Nathan Campbell —  May 17, 2009

I am back. Camp was good, more on that shortly.

But first things first – I was reading through my unread items in Google Reader and game across these gems – right next to each other.

Two media organisations reporting on the same set of circumstances with vastly different interpretations of the facts:

ABC – Ex-Sharks Player denies involvement in sex scandal

Fox Sports – Former Sharks player Daniel Ninness admits role in group sex incident

In fact – both stories report almost exactly the same statement from Ninness – without making any editorial judgment on his stance, except in the headline.

How is this so?

It seems odd to me that Matthew Johns could engage in dubious, but legal, conduct and lose his job – and future employability – on that basis. He’ll probably never work in the areas he was, until today, employed in again. Fair? I’m not so sure.

What Johns did wasn’t nice. It was wrong by most definitions of the word, and It will cost the NRL money, it will cost Channel Nine money. But the media witch hunt has been appalling.

It seems particularly hypocritical for the network that brought us “turkey slapping” to stick a turkey with a microphone under John’s nose at an airport demanding an apology on behalf of a girl the reporter doesn’t know and has never met.

It also seems somewhat hypocritical for Australia’s leading newspapers to run such a witch hunt while they have these stories driving their online advertising revenue:

hotnews

Update: Matthew Johns has now apologised to the woman in question in a pretty contrite interview with ACA (reported here).

“Johns, who was earlier stood down indefinitely from Channel Nine and the Melbourne Storm, said the incident was morally wrong but claimed the woman involved was not acting against her will.

“I did not commit an act of abuse to that woman,” Johns said in the taped interview with A Current Affair. “I am guilty of infidelity to my wife and guilty of absolute stupidity.”

“I would say that on the night when she came back to the room, she was a willing participant in everything that occurred.”

He also said that he was unaware of the effect the incident had caused the woman since the night, which he apologised for.

“Any trauma and embarrassment that she’s gone through as a result of this I’m extremely sorry for.”

Wikimedia

Nathan Campbell —  May 12, 2009

I think I mentioned once before that one of my sister’s uni lecturers once punk’d her class by banning the use of wikipedia in assignments and then placing false information in the relevant entries to track who ignored their instructions.

The growing reliance of mainstream media on the user generated encyclopedia has been beautifully exploited by one man’s little piece of poetic justice.

Shane Fitzgerald edited the entry for French composer Maurice Jarre hours after his death to include the following quote:

“One could say my life itself has been one long soundtrack. Music was my life, music brought me to life, and music is how I will be remembered long after I leave this life. When I die there will be a final waltz playing in my head that only I can hear.”

This quote hit obituaries in major media outlets all over the country almost immediately – although it was removed from the wikipedia entry within hours.

Fitzgerald came clean – and here’s the story being reported in the SMH – with this quote:

“I am 100 per cent convinced that if I hadn’t come forward, that quote would have gone down in history as something Maurice Jarre said, instead of something I made up,” he said. “It would have become another example where, once anything is printed enough times in the media without challenge, it becomes fact.”

While I’m not suggesting that there’s a culture of feeding purposefully false information into wikipedia one only has to look through the history of changes to Scott Minto’s profile to know that it’s a pretty regular occurrence.

The bit in Fitzgerald’s quote about stuff being printed becoming “truth” is interesting, and it makes Wikipedia an important element of a PR campaign if you want a nice endorsement of your key messages. Wikipedia is a triumph in post-modern market driven thinking where truth really is up in the air and able to be determined by the market – which is perfect if your job is to manipulate or shape a message.

That is all.