Coffee economics revisited
Former WBC champion James Hoffman has written an interesting post on the cost of coffee in your average cafe… He makes an interesting comparison between the price of espresso and the price of other high market beverages… he makes the point that most recession survival guides suggest cutting coffee out of their diets, and little wonder…
“Let’s say a single espresso in London costs £1.50, which is a little high but not by any means unusual. Assuming it is a 25ml shot that works out at 6p/ml.
If you were to go to a pub and buy a pint of espresso it would cost you £34.08. Or you bought a wine bottle of espresso it would cost £45. That is a phenomenal amount of money. Think about the drinks you can buy for that sort of price. They are either extremely delicious or extremely alcoholic.”
Which creates its own problems…
The problem is that a price tag like this is a pretty hefty promise. Selling an espresso for this much implies that the experience will be of equal value. Sip for sip it should be as satisfying as a great champagne. The problem is that in this country, in London, in the vast majority of businesses — it isn’t.
Charging this much and delivering something so awful as the average high street espresso destroys any trust between the coffee industry and the general public. This kind of price/experience discrepancy makes people feel stupid. It makes them resentful.
He suggests that this equation should lead towards the proliferation of brewed coffee, I’d suggest the best way to save money on coffee in a recession (and any time in fact) is to roast your own beans and make your coffee at home.








Connect on
Read more... KIM : *like* or am i not supposed to put words in stars?? i like it anyway!
Read more... Ben McLaughlin : Heh! That's cool that they were such good sports about it.
Read more... Al Bain : It was your comment that all actions should tick at least one that got me wondering. I think the three categories we have been talking about are helpful. And probably the easiest way to thi
Read more... Nathan Campbell : I don't know that I'm restricting all actions to this trichotomy - because I think "worship" is probably another element that could be added to the Venn diagram (that would overlap heavily with the ot
Read more... al bain : On what scriptural basis are you restricting all actions to this trichotomy?
Read more... Nathan Campbell : How are these, for definitions... Work = Activities for bringing order. Rest = Activities for rejuvenation. Play = Activities for pleasure. I still think the best actions tick two or more of
Read more... KIM : i second the recommendation for communicate jesus -- and can vouch that its blogger is just as adept at real life interaction as he is at facebook!
Read more... Gary Ware : That hollow feeling in the pit of your gut when the fact you've been ripped off is really something isn't it? At least it doesn't involve damage to the car, as well. We had our Tarago front quarter w
Read more... Anika Q : Rather off topic, but I found out today that there is a seminar on the Eutychus passage in Acts in UQ's religious department this Friday at 2. I thought I'd mention it to you, for obvious reasons.
Read more...