Oh Pepsi, you’re so cheap. You’ve always tried so hard to impress us. But you’re a floozy. We can see right through you… you and your cheap tricks…
Here’s a diagramatic representation of the evolution of two popular cola’s logos over their history…
Author: Nathan Campbell
Nathan runs St Eutychus. He is currently a student at the Queensland Theological College. In a previous professional life he worked in public relations for an economic development and tourism marketing organisation. He is married to Robyn. He likes coffee and the internet.Read Nathan's
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I don’t think all of those Pepsi logos can be equated with each other because many of them are different arrangements of the same logo that might have been used simultaneously on different things. (eg. posters, pepsi cans, pepsi bottles, boxes, etc).
Not to mention I’ve never seen that 2008 one, but the 1998 and 2005 ones are still being used, and the 1973 one only disappeared a few years ago. Or maybe that’s just Australia being behind the times…
Right… and?
A good logo stands the test of time it would seem.
Though, the swoop graphic they use and so on are additional branding items that add to that brand, so this graphic may not be entirely accurate.
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