How online content works

Nathan Campbell —  January 11, 2010

I’d love to be at the top of this pyramid. But generally sit somewhere between the second and 4th.

It’s ironic that in creating this diagram the author no doubt fell victim to those at the bottom of the pile. Read the original post for a description of the types of people operating online.

This is the author’s description of the “Aggregator” which aptly describes both himself and myself…

The third tier are people with an interest in a subject but with no real insight of their own. The kind of people who retweet the aggregators or make a list of “10 Great Resources” from stuff they’ve read in the papers that week. You’re looking at the kind of content that is read just by a small circle of people.

I class my own blog in that kind of sphere – I could probably give you the names of 50% of my daily visitors and I don’t really write anything of consequence there. But! The people who come there have a laugh and remember it. There are a lot of these blogs out there, and they touch each other in unexpected ways. You might not get relevant links from a site like this, but the ripples can spread quite widely. These people are probably also susceptible to a little flattery or cash

This is a similar idea, in many ways, to the “five types of blogger” I came up with last year.

Nathan Campbell


Nathan runs St Eutychus. He loves Jesus. His wife. His Daughter. Coffee. And the Internet. He is currently a student at the Queensland Theological College and a mercenary PR Consultant.