Archives For Christianity

brand jesus

There was a while when I was tempted to buy into the idea that you should think about yourself as a brand. Who am I kidding – I bought into the idea. Once upon a time I would have read this suggestion to spend a magic nine minutes a day developing my own brand and thought it was dynamite advice for getting ahead in this world. Because it probably is.

I like branding. I like marketing. I like growing a brand. I like people to like me. So it made sense to think about building a tribe of devoted followers who want to hang off my every word, or like my every status, or whatever it is that people who are brands crave. But that’s a dangerous path to making yourself the centre of the universe. And I don’t want to be the centre of my universe – let alone anybody else’s.

You’re not a brand, you’re a human. You don’t have a brand. Cattle have brands. You’re not a cow. I know this because cows can’t read.

Brand Jesus

If you’re a Christian – you’re not out to make your own name, or craft your own image.

For those God foreknew he also predestined to be conformed to the image of his Son, that he might be the firstborn among many brothers and sisters.” – Romans 8:29

And you know you’re not the centre of the universe. Jesus is.

The Son is the image of the invisible God, the firstborn over all creation. For in him all things were created: things in heaven and on earth, visible and invisible, whether thrones or powers or rulers or authorities; all things have been created through him and for him. He is before all things, and in him all things hold together. And he is the head of the body, the church; he is the beginning and the firstborn from among the dead, so that in everything he might have the supremacy” – Colossians 1

Paul, who spent a significant part of his life promoting brand Jesus (and not brand Paul) was also branded by Jesus – the scars he bore for his efforts were scars pointing people to his king.

May I never boast except in the cross of our Lord Jesus Christ, through which the world has been crucified to me, and I to the world… From now on, let no one cause me trouble, for I bear on my body the marks of Jesus. – Galatians 6

So here’s a challenge. If we want to live out our new reality – pointing people to the centre of reality as we become more like him – why not figure out how you can spend nine minutes a day promoting Jesus online.

Nine minutes doesn’t sound like a lot – and it’s not (promoting Jesus is a whole of life thing). But as the people behind the 9 minute personal brand challenge point out – it adds up, and it’s better than nothing.

9 Minutes a day translates into three hours a month. Can you imagine the impact on your career if you focused on the brand called you for three full hours every month?”

So. Nine minutes a day. Can you do it? Will people notice? Who knows. But it will, at the very least, change you – because the way we use the mediums we use changes us as we use them. perhaps it will be part of the process of conforming you into the image of Jesus.

Some ideas

These are like the low hanging fruit. I’m just sort of riffing off (or ripping off) the tips from the Lifehacker post where I saw the 9 minute idea.

1. Write something about following Jesus. Engage with the world you live in. Share it. A blog post, a Facebook status, an email, a message to a friend. Create content that shows you don’t live for your own glory, but to glorify Jesus.

2. Read the Bible. Share it. Not in the weird contextless way that so many people seem to do. Even my eyes glaze over at those posts – and I love the Bible. But show how it hits your heart, not just your head.

3. Pray for people. Your friends. People who need to know Jesus. It’s God who changes people’s hearts, by his Spirit, not your pithy Facebook status. That’s part of realising that your own brand has nothing to do with it…

4. Read some things by other Christians. Curate them. Share them with your friends. Discuss them with others. Be an editor for your friends. Social media, like traditional media, needs deliberate editors. People are increasingly discovering content via social media, so why not supply it?

5. Encourage your friends. Post stuff on Facebook walls. PM people with a note of encouragement – ask how you can pray for them (and do it). Send encouraging emails. Invite people to catch up in real life.

6. Comment on discussions with your friends in a way that points people to Jesus (both in your content and manner), and that adds value to whatever the conversation is (too often Christians run into these forays spouting jargon that just confuses people, mind the gap a bit, explain why you think differently while being humble and loving those you disagree with).

7. Enter the fray in one of the countless discussions about Christianity (or anything) on other media platforms – like the one about the amazing woman who forgave her husband’s killers. Stand up for Jesus.

8. Be, visibly, a Christian online – in all your profiles. Write them so they’re about how amazing Jesus is, not how amazing you are. It’s a bit like sticking a Jesus fish on your car, it keeps you accountable when it comes to what you share, what you say, and how you say it.

9. Show that you appreciate the goodness of God’s creation. Share good stuff. Fun stuff. Not just overtly Christian stuff. Be grateful. Acknowledge the source of the good stuff you’re enjoying and sharing. Not in a super spiritual way, just in a way that cultivates thankfulness in your own mind and demonstrates it to others.

10. Try not to self-promote. We have a massive tendency to try to put ourselves at the centre of the universe, and social media seems designed to facilitate and amplify that tendency.

Will you join me in trying to do this? Nine minutes a day. What are some other ideas?

kaufmanns
Image: Maryann Kauffman and her late husband Marcus, Source: Lifted from the Courier Mail’s Facebook post linked below

Jesus, in his enduringly popular Sermon On The Mount said:

“You have heard that it was said, ‘Love your neighbour and hate your enemy.’ But I tell you, love your enemies and pray for those who persecute you, that you may be children of your Father in heaven.” – Matthew 5:43-45

A few years later while he’s dying on the cross – being hated and persecuted while lovingly sacrificing himself for people (which is, itself, a demonstration of this concept), Jesus says:

Jesus said, “Father, forgive them, for they do not know what they are doing.” – Luke 23:34

When Christians get it right this is the example we follow. Loving our enemies in a way that demonstrates how God loved us. When this happens, in the real world, it’s pretty surprising. Apparently it’s newsworthy. Even thousands of kilometres away from events.

The Courier Mail shared Maryann Kauffman’s story on Facebook yesterday. Of all the click bait ‘fodder’ the page served up yesterday, this had the least sensationalised introductory text.

Here’s how the Courier Mail billed this particular story:

“MARCUS Kauffman returned home from a church service with his wife Maryann to find burglars in their house. Marcus, 25, was shot in the head and, after nearly three weeks on life support, died. The death penalty is being sought for the killers but his widow wants something else”

Maryann has forgiven them, because she wants to love like Jesus loved. Here’s what she said…

“I don’t see any exceptions in the bible depending on how terrible the sin is, or how much it hurts me,” she went on. “Jesus forgave me, I can forgive them. Thank you all for caring, but please don’t feel hate towards them on our behalf. I don’t want that, and Marcus wouldn’t want that.”

Wow. I think this is incredible. Such a powerful demonstration of the counter-intuitive love at the heart of the Gospel. Where God loves those who, in essence, take part in the murder of his son, as we all play our part in humanity’s shared rejection of our creator (that’s the charge laid against all of us by the Bible and according to how Christians understand the world).

This is the example of Jesus put in to practice in the most horrific of tragedies.

Just in case you want some more heart strings pulled – it’s not enough these guys were so clearly in love. Maryann was pregnant when the shooting happened. Their son was born two months later. And Maryann Kauffman has forgiven the people who did this.

And how did Facebook’s punters respond to this demonstration of cross-shaped love? It was a mixed bag. A few Christians chimed in with some awkward jargony defences of Christianity. Lots of people expressed sympathy for Maryann. As you’d expect. What surprised me was the vitriolic outrage, and, in particular, the direction of this outrage.

People, real people, were prepared to put their faces and names on horrible sentences, words not directed at the murderers but at Maryann. Nasty stuff. I usually try not to read comments on stories like this. For reasons like this:

“Sounds like she’s using jesus to cover up something sinister, there’s no way in hell I’d forgive anyone no matter how religious I was”

“Sounds like she organized the murder if she isn’t even sad…”

“She is insane.. they killed her husband and she wants forgiveness. ? She cannot love her husband sorry but thats absolutely shocking… yer death penalty I say..”

“they KILLED her husband, how can she even consider forgiveness?”

“She is delusional, Jesus probably appears in her toast”

“Stupid woman, lethal injection is the way to go”

“If it’s happened to me, my family. I would not give this scums any chance to survive.”

“It may sound noble but if anyone shoots one of my relatives, I would never be able to forgive them, no matter how much it is stressed by a religion”

“There is a reason Christians used to fed to lions!”

Sorry for your lose…but the bible stuff just doesn’t cut it with me..If someone shot and killed my wife..I would want them cut to prices…without pain killers . make them really suffer as I am.

Perhaps my “favourite” bits of the vitriol are the bits where people quote the Bible (and various Ancient Near Eastern law codes) to support not forgiving.

Well im sorry but the society we live in today if you do the crime you do the time end of story . I can understand if someone dies accidentally by your hands then forgiveness may be needed but you enter private property without an invertation armed then use that gun on the owner who is unarmed and protecting his property and family well im sorry but you don’t deserve forgiveness you don’t deserve to be call a human being you don’t have a place in this society.An Eye For An Eye”

“Eye for an eye should be both put to death”

“Eye for an eye is totally just… Forgive them and they will just repeat this heinous crime encouraging others to follow. Its reality and human nature in todays day and age unfortunately”

Great…..let the Killer off with it to go kill a few more people!!!! I believe the wife is still in shock, not thinking straight right now…. There are many “Christian Opinions” just now…… But read the Bible “AN EYE FOR AN EYE”….. People were stoned to death for crimes much less violent than the CRAZY ARSED PEOPLE AROUND THESE DAYS!!! Serial killers, baby rapists, Pedo’s…. AND all at an alarming increase!!!!
The Prisons are FULL these days, the Professionals KNOW these MONSTERS can’t be rehabilitated….. Death Penalty hopefully will be brought back soon for the safety and justice of all the MILLIONS of people murdered….”

Jesus uses this “eye for an eye” quote in the Sermon On The Mount – immediately before the quote about loving your enemy. He says:

You have heard that it was said, ‘Eye for eye, and tooth for tooth.’ But I tell you, do not resist an evil person. If anyone slaps you on the right cheek, turn to them the other cheek also. – Matthew 5:38-39

This is so counter-intuitive. An eye for an eye appeals to our rights based approach to the world, willingly giving up your rights for people who have wronged you is crazy. But that’s the heart of the Christian message. That’s why, in the age of the click bait headline (the Courier Mail’s Facebook stream is full of clickbaity badness), loving like Jesus doesn’t need to be dressed up to be shocking and newsworthy.

new media virtues

I’ve spent a little bit of time lately reflecting on words lately. Particularly on reading and writing. Writing is one of the distinct technological advances that separates humans from the animal kingdom. Our capacity to write is arguably part of what makes us bearers of God’s image. God is a God who speaks, who writes, who wrote himself into our world in Jesus.

So I’ve been thinking about writing.

My writing. The writing of other people. What I like. What I don’t.

The appreciation of writing is always going to be a fairly subjective affair. Certain styles appeal to some but not to others.

I’m in no way close to being the writer I aspire to be – I’m not even sure that I’m the writer I’d personally like to read yet.

I’ve particularly been thinking about what it means to write in the post-print world where everybody is connected, where words (or unfortunate photos) never disappear, where content is often exhumed from its context and where non-verbal communication is non-existent. Nothing significant has changed in this post-printing press world – except the cost of publication has dropped dramatically, and content is no longer seen as valuable simply by virtue of having been printed/published, but is given value democratically as it is shared and discussed through different networks. One interesting associated phenomena is that the discussion around publications is now almost a bigger deal than the publication itself. This is demonstrable through all sorts of examples – watch the post-game coverage of a World Cup match and note how much attention is paid to the discussion on social media, read mainstream media outlets discussing the virality of a current news event (like, at the time of writing, the disgraceful demise of a Rugby League star). The conversation about a thing is now as big a deal as the thing itself (as previously noted).

Often old school writers about rhetoric and oratory would, in their treaties on such matters, spend a bit of time talking about the virtues of a rhetor or an orator. Cicero did it, others did it before him. These virtues were meant to help a writer approach the generation of their content. You had to work on the speaker before you worked on the voice, or the content – unless you wanted to be an insubstantial sophist. All sizzle, no sausage. But there’s also a pretty tight relationship, even for these old school guys, between medium and message. So I’ve found it hard to split virtue from style and content – partly because I think if the capacity for creating and expressing words is part of what defines us as humans, it’s really hard to split capacity from manner and content when deciding what makes an expression of that capacity ‘good.’

I have tried to boil down these virtues into list (because that’s how the Internet works – and how those old dudes worked too), which I’ll then expand in a series of individual posts. I was going to do it all together in one post, but then the first point blew out into something massive.

Here’s the list.

  1. Humility. 
  2. An interesting and authentic voice with an interesting message.
  3. Sublime consistency. 
  4. Commitment and conviction. 
  5. Empathy (subjectivity is self-centred, objectivity is overrated).

 

The flipside of writing is reading. I’ve been contemplating what I like in a reader – will be a subsequent list, and probably a subsequent miniseries. It’s also aspirational. I often find myself reading things poorly, through no fault of the writer, but because of my own heart. I’ll share that list too – not because I am that reader, or want the ideal reader of things I write to be that reader, but because I want to be that reader (as I want to be this writer).

The third bit of my reflection, which I think will just be one post – but who knows – will be some thoughts I’ve come up with about the sort of writing I want to do here, and elsewhere, based on these aspirations. In the interest of full disclosure – these posts will probably then become a significant part of my disclaimer and comment policy.

Ironically, this list will probably break many of the aspirational qualities it describes… It may also read (occasionally) like an exercise in justifying how I do stuff. Sorry. I did mention that this is all going to be subjective – so you’re absolutely free to disagree with what I think these virtues look like in application (and even in the selection of these five as the top five virtures). It’s possible that in describing what I aspire to be, I’ll also explain why I am like I am, and that may help you to read me charitably.

Let me also mention, in case there are any doubts, that I’m often self-seeking and self-indulgent, and that will necessarily come across in my writing even if I fail to acknowledge it – and the writer I aspire to be like is not self-seeking, or self-indulgent. Quite the reverse. I want to be like the writer who wrote himself into his own story (John 1), not as the conquering hero (though he is that), but as a humiliated and crucified wretch, because he considered others better than himself (Philippians 2), and in order to save a wretch like me (Amazing Grace).

1. Humility.

I like a writer who considers their reader more valuable than themselves. It’s possible that to actually write – to incarnate oneself in written form, to express oneself externally, and to present this expression to others, to put forward one’s thoughts and views as though they have inherent value, could always be considered an act of something other than humility, but I don’t think that’s a particularly useful picture of humility. Writing is part of an expression of our humanity. It’s how knowledge is shared. How ideas are formed (and held with any degree of permanence). Humility, in its essence, I think, is this posture. Considering the needs of the reader above your own needs. This is more important for me as a writer than it is for me as I read the writing of others. I suspect, at times, I’m only frustrated by a perceived lack of humility in other writers as a result of my own pride.

This presents an interesting conundrum for those of us who write primarily for ourselves, but are happy to share our writing with any audience that chooses to engage. I suspect part of the humility I cherish is in allowing people to choose to read something, rather than force feeding it to them via a firehose at every turn. There’s a fine line, again, between believing you’ve produced something that people should read and the danger of being a self-promoting mercenary hack. The line probably isn’t that fine – but mediums like blogs, and channels like social networks, reward people who walk near that line.

I think one of the key aspects of humble writing in a self-promoting world rests in the difference between permission based, or opt-in, writing and ambush writing. Sensationalist, link baity, headlines that draw clicks on the basis of a promise that is never delivered are the hallmark of the latter. Forcing argumentative hobby-horse riding rants on unsuspecting Facebook friends who genuinely like you and want to “stay connected” with you via the platform are another example of a lack of humility, or consideration of others, in this brazen new world. I don’t mind ‘wasting’ someone’s time with a long winded description of my ideal writer if it’s something they have to voluntarily sign up for reading, without me overpromising, and something they can click away from at any time.

This virtue of humility, for the writer, plays out in other virtues – charity and clarity. 

Charity involves a deliberate generosity, a willing wearing of cost by the writer in order to benefit the reader (or in order to not waste their time), or a purposeful gift of something valuable. Value in writing comes from the time, effort, and expertise put into writing and the quality produced. It’s not that longer is necessarily better – length often comes at the expense of the virtue of clarity. But length does occasionally come as a result of an investment from the writer. Value isn’t about length, it’s not just about quality, or utility (how useful a piece of writing is – we all benefit from how to stuff when it’s particularly good – there’s a reason my most popular post of all time is a guide to making Sizzler’s cheesy toast). Value can also come from aesthetics, from novelty, from creativity, from the joy expressed and shared, or the emotions produced for the reader as a result of the writer’s care, intent, or effort.

Clarity is another expression of consideration to the reader. While I love oddly punctuated stream of consciousness stuff peppered with rambling footnotes (both reading and writing such text), punctuation can be helpful. Convention can be helpful. Rules a useful guide. Understanding stuff like genre, and speculating about who one’s audience might be, and providing some framework by which newcomers to a medium might interpret what they’re seeing, these are all ways one might pursue clarity. I think great writers pursue clarity at a meta level, and at the micro level.

Clarity at the meta level is about helping the reader see how a particular paragraph, chapter, or post, fits in with a bigger whole. In books and essays this comes from tables of contents, headings and a nice, intuitive, index. In most writing it means having a clear structure and a coherently unified narrative (a big idea or clear understanding about what something is going to be about) that cascades upwards and downwards. Whether you take an educated guess at a book’s argument from the Table of Contents, the Index, or a sentence on a page, you should still feel like it all fits together. A sentence should fit a paragraph, which should fit a chapter, which should fit a book – or in new media terms, a post should fit in a category that fits in the site. This cascading relationship, in the internet world, works in a similar manner to the table of contents/headings/index relationship in a book. Clear writing, for the benefit of the reader, needs clear information architecture (like menus, categories, tags, headings, and links to other stuff).

This pursuit of clarity plays itself out at the micro level too. Right down to the selection of individual words, sentence structure, idioms, or metaphors. It means not using jargon or technical language (or explaining it when it’s used). At a micro level the pursuit of clarity means always helping the reader see the meta-structure (rather than making it obscure) – devoting time and words to helping a reader understand why you’re telling them stuff and where it fits in what the piece of writing is doing. I quite like writing that breaks the fourth wall – that addresses the reader directly with some instructions, or some sort of interaction.

Tangentially… perhaps it’s truer to suggest that good writing doesn’t really have a fourth wall. Good writing, I think, involves the writer becoming deliberately vulnerable and ‘incarnate’ in the text, but also invites the reader to do the same. To put oneself in the picture, in the story, to feel the emotional weight of an argument, rather than observe it. Good writing tickles the senses. It evokes empathy, not just sympathy. It makes us feel as well as think. Humility is part of that. This is why I love the so-called gonzo genre so much, where the author becomes part of the story, for the sake of the story (and the reader).

Anyway. Back on track. This pursuit of integrated clarity between the meta level and the micro level takes some words. Clarity and brevity aren’t synonyms. But you can’t have clarity and overwrite stuff with fluff that nobody needs to read. Fluff kills clarity. Clarity and simplicity are also not synonyms. Most government weasel-word filled media releases are technically quite simple. But they’re not clear. It’s also possible to be clear and complex at the same time.

It’s not necessarily possible to be clear, complex and brief at the same time.

Other ways some of the writers I love and aspire to be like demonstrate humility is by providing sources/evidence (especially to stuff written by other people), by arguing well (avoiding fallacies, histrionics etc – but also being clear about what is being argued for), by being prepared to discuss the topic further, and by being able to be corrected… there are all sorts of ways good writers demonstrate humility.

Good writing puts the reader first, but this doesn’t mean it asks for the reader to not put in any effort at all. That isn’t loving.

It doesn’t encourage the reader to grow. Spoon feeding stuff to your reader is actually considering your reader as lesser than yourself, not greater.

Sometimes getting someone to ponder something requires presenting it in a ponderous package.

Frictionless, pithy, writing – boiled down to a ‘what’s in it for me’ marketing pitch or a neat listicle doesn’t present any particularly valuable challenge for the reader. That’s one of the reasons I’m unapologetic (mostly) about the length of the stuff I write here (even if it’s awful). I truly believe that short form, shallow, unnuanced, buzzfeedy articles made for sensationalist sharing and arguments are tremendously damaging to society and to the individual. They mess with our brains. They are addictive. People truly do become what they behold – we’re shaped by the tools we use to make and understand things as much as we are by what we make, and the content we consume. Peter Tong’s excellent chapter on Doing theology in a Digital World in a recent Matthias Media publication is worth reading (it’s available as a free sample from this page), there are heaps of links to other things worth reading in the (really) long series I wrote about Facebook and your brain earlier this year.

My intention isn’t that this series be something massively Christian, or theological, but some of the convictions I’ve come to about writing are drawn from my thinking for my thesis last year (I’ll be mining those depths for content on this corner of the interwebs for many years to come). The virtues I’ve picked as my top five – and it’s by no means an exhaustive list – are virtues I think God demonstrates in his communication to us, both in the written words of the Bible, and in the way he wrote himself into creation as Jesus.

What would top your list? Are there any good things to read about reading and writing in the new media world?

Here’s a thing I wrote about SportsBet’s inflatable Jesus ad.

I’m no fan of the insidious relationship between betting agencies and sports coverage, and I know this stunt was designed to get people talking about the company, but I think there’s an opportunity here for Christians to take part in a conversation without our feathers getting all puffed up and ruffled. Amongst other things I say:

“If there’s one thing that is beautiful about SportsBet’s campaign – it’s that our confidence in Jesus, our king, is based on his ascension through the clouds. Christians believe Jesus died, that he was raised, and he ascended into heaven as King. And he’s coming back – bringing eternal life to those who keep the faith. That’s why we think he’s worth betting our lives on. Here’s how Luke puts it in Acts 1.

After he said this, he was taken up before their very eyes, and a cloud hid him from their sight.

10 They were looking intently up into the sky as he was going, when suddenly two men dressed in white stood beside them. 11 “Men of Galilee,” they said, “why do you stand here looking into the sky? This same Jesus, who has been taken from you into heaven, will come back in the same way you have seen him go into heaven.”

There’s been plenty of hot air about this campaign floating around (boom boom tish). Our knee jerk reaction, as Christians, to this sort of insult is often to be defensive or to lash out indignantly as though we’re entitled to some sort of privileged position (or even respect). I think in all our contributions to public discussions (like the #keepthefaith chatter) we should be reflecting on both Jesus’ example – he voluntarily went to the Cross deliberately being insulted and humiliated along the way, and his words, particularly these ones from Luke 6…

27 “But to you who are listening I say: Love your enemies, do good to those who hate you, 28 bless those who curse you, pray for those who mistreat you. 29 If someone slaps you on one cheek, turn to them the other also. If someone takes your coat, do not withhold your shirt from them. 30 Give to everyone who asks you, and if anyone takes what belongs to you, do not demand it back. 31 Do to others as you would have them do to you.

For another nice non hand-wringing post see CafeDave’s piece.

This little ad for an app (State) is titled “you are what you share” – in the world of social media this is true. To an extent. Read some gear on Tom Standage’s Writing On The Wall (or this one) to see how this has been sort of true historically too.

This, I think, has massive implications for how we approach Facebook as Christians. It’s important that people see that Jesus defines who we are, but it’s also important for us to be authentic and share stuff beyond the same boring thing over and over again. Sometimes, for Christians, Jesusbooking makes us seem like one dimensional people. And one dimensional people fall off people’s newsfeeds as fast as toilet selfies.

#GoEverywhere

I’ve been banging on about finding ways to use social media to give a reason for the hope that we have (ala 1 Peter 3) for some time. Here’s a way you can do that. #GoEverywhere is an initiative from yesheis.com to see a coordinated blast of Gospel on Facebook and Twitter. I’m joining in. It’s pointing people to this video which is a nice account of the Gospel. I’m hoping it’ll start some discussion with my friends.

Here’s a nice little spoken word encouragement to get on board.

Ok. Long title. I know.

megaphone on facebook

I hate to get on anything like a high horse when it comes to how people use social media. I’m far from perfect when it comes to what I post on Facebook, and I’d love to be more authentic about my life and about the part my living hope in Jesus plays in my life so that people find the Gospel attractive because of how I approach this platform.

I hate to be negative – it’s much easier to point out what people are doing wrong, rather than pointing out what they’re doing right. But seriously.

Christian.

Shut up.

Stop using Facebook as a sounding board or a location for a debate about whatever argument is the hot button issue of the day. Start a blog. Start a forum. Start a private group on Facebook. Meet up in person. Go to theological college.

Just stop using Facebook to air your theological differences. Differences that arise about 20 years after you figure out who Jesus is. Not everybody is as enlightened as you, or as ready to hear about the obscure nuances surrounding a Greek word. I think you’ve picked the wrong Greek word anyway – preaching is preaching. Not teaching.

Preaching is about pointing people to Jesus. The king. It’d be great if you started using Facebook to do that more, combining your Facebook clout to push positive Gospel stuff into people’s newsfeeds (and I know many of you already do – just stop doing the distracting stuff).

Facebook will serve up what its algorithms decide is popular. If you’re a Christian on Facebook – help your non-Christian friends meet Jesus. Not your theological hobby horse. Help them meet Jesus by sharing stuff about him. Authentically. Stuff you read that excites you. Comment on threads of other Christians to encourage them. People will know Jesus is for real when they see he changes the way we relate to each other – online and offline. People will know Jesus is for real when they see the love we have for each other when we use communication mediums differently to others. Facebook is full of narky arguments about politics and economics and other dross. Why are we adding to the noise.

Let me leave you with a visual. An image of what you are doing when you dive in, boots and all, into the latest controversy. Whatever your contribution.

Christians. Picture two people with megaphones standing in a crowded public square. Yelling at each other about obscure theological differences. Picture those two people being joined by other people. Yelling essentially the same thing. With megaphones. The noise amplifies. This is how Facebook works – it decides what to put in a newsfeed based on how much noise it is making. Every time you comment on one of these controversial threads it throws your post into newsfeeds of all sorts of people who have no idea what you’re talking about.

Now.

Picture the crowd, looking around. Puzzled at why the obnoxious noise is interrupting their lives. Picture how seriously they’ll take you when you turn around to tell them about Jesus.

Jesus is great, and I’d love people to be hearing about him through how we use Facebook, not getting an update on the latest example of Christians bashing each other over the head over our minute disagreements (important though they may be).

This is how some of you are using Facebook. Please stop. Find somewhere else to yell at each other. Facebook is a public square. It is not a BBQ with friends, you aren’t at the pub, you are in front of thousands of people – potentially tens or hundreds of thousands.

I promised six parts to this mammoth series way back at the start. In January.

And here is the last one.

I was going to make part six a list of suggested reading in this area – but you should just read TheoMedia (my review), and From the Garden to the City, you can also check out my thesis and the companion piece I wrote applying it to social media specifically (PDF).

This video has been doing the rounds.

It’s compelling.

The basic thesis of the first post in this series was that social media isn’t ‘neutral’ - it’s not simply a tool. It effects us. It changes us. That’s basically what this video is saying – only it’s also taking a position. The changes are bad. Mostly. I think I agree. A bit.

But am I less committed to being present on Facebook as a result – or figuring out how to use it as a platform for presenting the Gospel? No.

I think the Gospel offers us a significant toolkit not for redeeming Facebook (or social media) but for subverting it in a way that helps people connect with Jesus.

I think the story at the heart of the Gospel provides us with a communication model. A communication model based on getting messed up through the mediums we use to communicate, in order to be heard by messed up people.

I think deliberately getting messed up by a medium as an act of love for the people using the medium – aware of the cost – is a way for us to imitate Christ. Who became a communication medium – human – in a way that cost him everything.

Jesus stepped out of his infinite, immortal, divinity, out of his perfectly loving eternal relationship with the Trinity – and into the flesh and blood and muck of human existence, and the humiliation of the Cross, and that moment of separation from the Father and Holy Spirit. Huge cost. To communicate and relate to us. His enemies.

That is costly.

Interactions on Facebook appear low cost. Facebook is free (because you’re the product, not the customer). There is the hidden cost this video speaks of – the cost to our relationships and quality of life.

One thing I think we need to figure out, as Christians, is how to make our interactions on Facebook – and platforms like it – more costly for us, and more beneficial for others.

Fleeing social media and the people you have limited contact with because you realise it is costing you quality of life might be attractive when a British sounding guy says we should do it in a compelling spoken word – but if being on social media allows me to pray for someone in a more informed way, or allows me to offer some words of comfort to a hurting friend, to give a reason for the hope that I have, to present the Gospel, to be a token Christian friend, or to supplement and facilitate real world relationships – then I think that is worth it.

Absolutely.

My challenge is to use Facebook to do those things – as long as there are people there. Though my natural inclination is to use Facebook to make myself a bigger deal. (NOTE: When people move on to something new, it’ll be our job as Christians to find ways to use whatever that new thing is to introduce people to Jesus at cost to ourselves).

My challenge is not to flee Facebook to avoid getting messed up and to have a more fulfilling life. Though that’s my natural response when I watch a video like the one above.

The message at the heart of that video is kind of selfish. Compelling. But selfish. Maybe I was in a bad mood when I watched it. Maybe I misunderstood. But I won’t choose what communication mediums to use on the basis of their impact on my life, but rather on the potential impact that choice might have for others who don’t know Jesus.

I have eternity to have a fulfilling life. In this life I want to get messy and messed up on purpose. For the sake of others. Because that’s what Jesus did for me.

A ‘Trinitarian Gospel’

I think I’m pretty guilty of turning my conversations about the Gospel – and even my preaching – into conversations about Christ – but the Gospel, and every event in it, is a united act of Father, Son, and Spirit.

This is a nice pointer to some of the richness we lose when we do this.

This is part 4 in a 5 part series on what social media does to our brains. It uses Facebook as a case study – but it’s not just about Facebook. In fact, it’s just as likely to apply to people who use smartphones… A study from the University of Winnipeg found:

“The values and traits most closely associated with texting frequency are surprisingly consistent with Carr’s conjecture that new information and social media technologies may be displacing and discouraging reflective thought.”

Part 1 established that there is good reason to believe that the communication mediums we use change the way we communicate and relate (media ecology), and thus change the way we think, in turn rewiring our brains (neuroscience and neuroplasticity), and that there is good evidence that this is consistent with a Christian view of the world. Part 2 considered how we might approach this emerging consensus about the impact of social media from the perspectives of media ecology and neuroscience. Part 3 considered how this fits in with a Christian view of the world – in these posts the conclusion was the same – mediums aren’t neutral, they contain powerful “myths” that conform their users to a particular way of operating and thus thinking – but forewarned is forearmed. If we bring our own deliberate framework to the party we’ll probably be able to avoid the power of these myths…

Christians have extra motivation to do this – we have a social network that is conforming us into a different image. We are participants in the body of believers, the church. United with Christ, by the Spirit, as God’s children. Being conformed into the image of Jesus – while avoiding competing patterns.

“Do not conform to the pattern of this worldbut be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is–his good, pleasing and perfect will.” Romans 12:2

The insights from media ecology and modern neuroscience aren’t teaching us anything that Christian theology didn’t already know – we are shaped by what we think about, and by how we receive and process information. If we’re going to avoid being manipulated by the media we use, and the myths they carry, we need to think hard and deliberately about how to avoid the patterns they try to imprint on our thinking – and the changes they make to our brains. There’s nothing wrong with your brain changing – that’s natural. But being in control and having your mind “renewed” is the goal.

This post, with some practical steps, will be particularly focused on a Christian approach, but hopefully the principles will be able to be extrapolated (because they’ll also draw from media ecology and neuroscience).

 

facebook brain

As I was reading stuff for this post, and as I was writing it,  I read a stunning book on approaching communication mediums as a Christian. I’ve read a bunch of these – and this is absolutely the best out there. This post took so long to write that the book got its own separate review – if you want to read a whole book, rather than an 8,000 word blog post, please check out Andy Byers’ TheoMedia: The Media of God and the Digital AgeYou won’t be disappointed.

1. Bring your own ‘myth-busting’ narrative (and deliberately be multi-medium)

To recap previous posts – the reason mediums aren’t neutral tools, the reason they can subtly change how we think and act as we use them, is that communication mediums come pre-loaded with myths that shape how we use them, and this shapes our thinking, which rewires our heads.

Media aren’t just channels of information. They supply the stuff of thought, but they also shape the process of thought. – Nicholas Carr, The Shallows

“When we go online, we, too, are following scripts written by others—algorithmic instructions that few of us would be able to understand even if the hidden codes were revealed to us. When we search for information through Google or other search engines, we’re following a script. When we look at a product recommended to us by Amazon or Netflix, we’re following a script. When we choose from a list of categories to describe ourselves or our relationships on Facebook, we’re following a script. These scripts can be ingenious and extraordinarily useful, as they were in the Taylorist factories, but they also mechanize the messy processes of intellectual exploration and even social attachment. As the computer programmer Thomas Lord has argued, software can end up turning the most intimate and personal of human activities into mindless “rituals” whose steps are “encoded in the logic of web pages.”  - Nicholas Carr, The Shallows

“First, like the telephone, the function of social media is to connect physically distant people. But any time people are connected through a medium, that connection happens within the rules of the medium. Our question then should not be “Is it real?” because connecting online is just as “real” as talking on the phone or sending a letter. The better question is, what are the rules of the medium and what are the underlying messages and patterns that emerge from those rules? - John Dyer, From the Garden To The City

Dyer has this to say about Facebook’s mythic messages and their impact on our thinking…

“Blogger and web developer Leisa Reichelt uses the term “ambient intimacy” to describe this background connection. She writes, “Ambient intimacy is about being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to, because time and space conspire to make it impossible. In order to achieve ambient intimacy, friends need to continually post things about themselves—what they are thinking, feeling, and doing—for their friends to read about. To maintain this pattern, we have to regularly think about what we’re thinking, feeling, and doing and then decide which of those things to communicate. In other words, when we do community online we have to think about ourselves much more than when we do community offline… This feedback loop of thinking about oneself is why many people conclude that the Internet makes us narcissistic… As far back as Cain’s city, we’ve said that our flesh will do whatever it can to make technology an idol of distraction. In the online world, the great danger is that we are constructing an idol of ourselves and becoming distracted with our own beauty… We are continually tempted to construct a Tower of Babel unto ourselves rather than work together on being the people of God, conformed into the image of his Son… Those born into Internet culture and those who feel comfortable in it will need to spend more time challenging it in order to avoid subtly giving in to its negative tendencies.”

These tendencies come in the embedded values, myths, or narratives surrounding and promulgating a platform, so, for example, Facebook’s is that by using Facebook you are more connected to your friends and the world.

As Christians, we already have a paradigm shaping narrative, the Gospel, a story that not only transforms our minds – but transforms our approach to media. What does this mean when it comes to Facebook? It means, firstly, that we’ll be suspicious of the narrative Facebook brings, but our use of Facebook will also be governed by priorities about our thinking, relationships and use of time that come from our understanding of who we are in Christ, where we’re heading, how we’re meant to live, and who it is that shapes our lives. Peter may as well have been writing about Facebook when he wrote these words…

Therefore, with minds that are alert and fully sober, set your hope on the grace to be brought to you when Jesus Christ is revealed at his coming.  As obedient children, do not conform to the evil desires you had when you lived in ignorance. But just as he who called you is holy, so be holy in all you do;  for it is written: “Be holy, because I am holy.” – 1 Peter 1:13-16

And this actually works. Having a controlling narrative robs little narratives of their power. Here’s how Andy Byers sums up some pretty similar advice in his most excellent TheoMedia, he also appreciates the opportunity social media presents for Christians to live like Jesus – to be “incarnate,” to carry our message to mediums that lower the barrier between medium and messenger (which is one of the features of profile-driven social media platforms, we naturally become part of the medium), but more on that later…

“Social media companies are providing us with a platform. It is not their job to police poor grammar or correct bad theology promulgated through their channels. As media platforms, Twitter, Tumblr, Blogger, and WordPress offer remarkable opportunities for conducting God’s mediated voice into the cybersphere. I just think it is important for us to recognize that behind the graphics on the screen are corporations with budget goals, profit plans, marketing strategies, and other business-oriented agendas. These are not necessarily corrupting influences. But they are there, barely perceptible in those imperatives (“just write”) and questions (“what’s happening, Andy?”). Responsible use of media technology means we that rely on more authoritative voices to govern our online activity than those coming from executives poised in their corporate suites. As Christians, we take our theological and technological cues from elsewhere… ”

… as media and religion specialist Heidi Campbell points out, there is the assumption in the extreme, distilled version of this more cautious perspective that media technology use will always shroud and distort human culture, so that we are left only with the ability to respond to its power or educate ourselves against its control. This approach often allows only for acceptance or rejection of technology in light of religious values. It does not leave room for considering how religious values may lead to more nuanced responses to technology or the creative innovation of aspects of technology so they are more congruent with core beliefs…

Heidi Campbell has proposed a more nuanced approach for understanding religion and media: “the religious-social shaping of technology.” She has found in her extensive observations that although communication technologies have the capacity to influence their users, religious groups often resist those influences and bring their theological traditions to bear on how they use them. In other words, although religious folks may indeed be shaped by the technologies they employ, at the same time they exert their own influences on media, incorporating communications technology within their existing conceptual grids and forcing some degree of theological compliance. As John Dyer succinctly puts it, “Technology should not dictate our values or our methods. Rather, we must use technology out of our convictions and values.” - Andy Byers, TheoMedia

I’m going to go a step further than simply suggesting that we use each technology, separately, within our existing value system, and suggest that using multiple platforms, deliberately (ie with thought and thinking about how to use them differently), dilutes the pull of particular narratives and the power of different platforms to completely shape your thinking. This deliberate mastery over multiple platforms will stop single platforms mastering you, and hijacking your head. It’ll help you notice the distinctives of different platforms, which is a shortcut to spotting a “myth”…

Choosing your narrative, and using tools and mediums according to your existing values, is the best way to control the “shaping” that is happening.

Dyer, who wrote From the Garden to the City has a useful five-pronged approach to ‘mythbusting’:

1. Valuation: “We must begin by continually returning to the Scriptures to find our Christian values and identity. From that perspective we can evaluate the strengths and weaknesses of technology and determine what values will emerge from the tendencies of use built into its design.”

2. Experimentation: “Thinking about technology is helpful, but it’s difficult to discover the tendencies and value systems built into a technology without actually using it”

3. Limitation: “Once we understand the patterns of usage of a technology, the next step is to see what happens when we put boundaries on it. If we become convinced that spending too much time on social media sites invites narcissism and that reading online limits deep thinking, then a disciplined set of limits is necessary.”

4. Togetherness: “The previous three steps—valuation, experimentation, and limitation—will be rendered mostly useless if we practice them in isolation apart from the context of Christian fellowship.”

5. Cultivation: “we must be careful not to enter into a kind of inactive stasis where we talk about technology but fail to support those who are actually doing technology in service of what God has asked of his image bearers: to cultivate and keep his creation and to make disciples of all nations. In recent years, Christian communities have been rediscovering the importance of cultivating and nurturing artists, and I think the time has come for us to begin doing the same with those working in technology. We already spend time and resources developing and encouraging business people and politicians, yet it is the technologists—the men and women creating the next generation of tools—who are often implicitly making important decisions about health care, energy, Internet regulation, privacy, weapons availability, biomedical advances, and so on.” 

2. Keep your head and hands ‘active’ inside and outside of social media

Most of the people who are worried about what the internet is doing to our head – those like Nicholas Carr – are quite fond of the effect books have on the head, Christians, who are people of the book (or at least people of words, people shaped by a story, if we don’t want to get to medium bound) should also probably into books – or at the very least reading long, coherent, literature presented in a logically linear form. Here’s a little ode to the book (and its effect on the brain) from Carr’s The Shallows. 

“Readers didn’t just become more efficient. They also became more attentive. To read a long book silently required an ability to concentrate intently over a long period of time, to “lose oneself” in the pages of a book, as we now say. Developing such mental discipline was not easy. The natural state of the human brain, like that of the brains of most of our relatives in the animal kingdom, is one of distractedness… Reading a book was a meditative act, but it didn’t involve a clearing of the mind. It involved a filling, or replenishing, of the mind. Readers disengaged their attention from the outward flow of passing stimuli in order to engage it more deeply with an inward flow of words, ideas, and emotions.”

“In one fascinating study, conducted Washington University’s Dynamic Cognition Laboratory and published in the journal Psychological Science in 2009, researchers used brain scans to examine what happens inside people’s heads as they read fiction. They found that “readers mentally simulate each new situation encountered in a narrative. Details about actions and sensation are captured from the text and integrated with personal knowledge from past experiences.” The brain regions that are activated often “mirror those involved when people perform, imagine, or observe similar real-world activities.” Deep reading, says the study’s lead researcher, Nicole Speer, “is by no means a passive exercise.” The reader becomes the book. The bond between book reader and book writer has always been a tightly symbiotic one, a means of intellectual and artistic cross-fertilization. - Nicholas Carr, The Shallows

This ‘incarnate’ relationship between book and reader – at least in the mind – is pretty interesting territory to explore, theologically, but for the purpose of the current exercise we’ll simply note that books seem to do desirable things to our head, and If it’s true that the “reader becomes the book” then books are arguably every bit as dangerous, if not more dangerous, than social media in terms of warping your mind… Reading books from one author, or on one topic, will skew your head and your thinking, potentially to a greater extent, than simply relying on one social media platform. The same advice “forwarned is forearmed” applies here as it does for social media – we should be aware of what is going on for our brains, and trying to exercise and stimulate them in multiple ways, not getting them addicted to a particular fix. So reading widely is probably important for a well rounded mind.

By the by, I love this advice and concept…

“Read at Whim. I learned this principle from the essayist and poet Randall Jarrell, who once met a scholar, a learned man and a critic, who commented that he read Rudyard Kipling’s novel Kim every year. Jarrell’s response: The critic said that once a year he read Kim; and he read Kim, it was plain, at whim: not to teach, not to criticize, just for love—he read it, as Kipling wrote it, just because he liked to, wanted to, couldn’t help himself. To him it wasn’t a means to a lecture or article, it was an end; he read it not for anything he could get out of it, but for itself. And isn’t this what the work of art demands of us? The work of art, Rilke said, says to us always: You must change your life. It demands of us that we too see things as ends, not as means—that we too know them and love them for their own sake. This change is beyond us, perhaps, during the active, greedy, and powerful hours of our lives; but during the contemplative and sympathetic hours of our reading, our listening, our looking, it is surely within our power, if we choose to make it so, if we choose to let one part of our nature follow its natural desires. So I say to you, for a closing sentence, Read at whim! read at whim!” - Alan Jacobs, The Pleasure of Reading in an Age of Distraction

For every person who loves a good book – there are those, like Plato (see previous post), and Schopenhauer, who were worried about what books do to free thought and one’s ability to think outside the box, or books…

“The difference between the effect produced on the mind by thinking for yourself and that produced by Facebook is incredibly great… For social media forcibly imposes on the mind thoughts that are as foreign to its mood as the signet is to the wax upon which it impresses its seal. The mind is totally subjected to an external compulsion to think this or that for which it has no inclination and is not in the mood… The result is that much web browsing robs the mind of all elasticity, as the continual pressure of a weight does a spring, and that the surest way of never having any thoughts of your own is to log on to Facebook every time you have a free moment.”  (NOTE: The Facebooks, social media, and web browsing in this quote originally referring to the reading of books), - Freney, citing A Schopenhauer, Essays and Aphorisms

Be it Facebook, or books, there is something to be said, given our developing knowledge of neuroplasticity, for the concern that too much of a thing will shape your head into the image of the thing. But Carr actually thinks (and I’m with him on this bit), that reading well might spur us on to think better.

The words of the writer act as a catalyst in the mind of the reader, inspiring new insights, associations, and perceptions, sometimes even epiphanies. And the very existence of the attentive, critical reader provides the spur for the writer’s work… After Gutenberg’s invention, the bounds of language expanded rapidly as writers, competing for the eyes of ever more sophisticated and demanding readers, strived to express ideas and emotions with superior clarity, elegance, and originality. The vocabulary of the English language, once limited to just a few thousand words, expanded to upwards of a million words as books proliferated. - Nicholas Carr, The Shallows

I’d suggest – and I think Carr agrees, though he sort of beats around the bush a little – that taking various streams of data from multiple mediums and platforms – and integrating them, produces a more balanced brain and better thinking too.

Book readers have a lot of activity in regions associated with language, memory, and visual processing, but they don’t display much activity in the prefrontal regions associated with decision making and problem solving. Experienced Net users, by contrast, display extensive activity across all those brain regions when they scan and search Web pages. The good news here is that Web surfing, because it engages so many brain functions, may help keep older people’s minds sharp. Searching and browsing seem to “exercise” the brain in a way similar to solving crossword puzzles… – Nicholas Carr, The Shallows

There is an odd tendency (well, not really, it’s completely understandably given the vested interests) for writers of books to romanticise the reading of books as some sort of panacea for the changing brain. I don’t want to do that. Books, journal articles, long form essays… they’re all part of a healthy and varied diet of media. But I think the real key to having your brain is in charge isn’t so much in consuming the thoughts of others, without thought, it’s in thinking for yourself. In that sense I reckon the slightly paranoid (and reworked) Schopenhauer quote above is onto something. When we read something that someone else has written – that they have put a piece of themselves into, and when we make that connection where we put a piece of ourselves into their thoughts and let them occupy our heads, a sort of overlapping incarnation, we begin to think other people’s thoughts and have our heads shaped by their view of the world – now that’s fine if you want to think like your favourite author, but it’s a little bit scary. Just a little. And it’s enough to encourage me to make sure I read widely, but also to try to proactively think independently, and, perhaps, write my own thoughts down. Or type them. Creating your own words, deliberately, and putting them in mediums you choose, mindful of the myths involved in the platforms themselves, is probably the best way to stay in the driver’s seat when it comes to your brain that I can think of. It’s active rather than passive. And, in a post I wrote about TED a while back I discussed how I think it actually sort of works to help you integrate and process stuff. This effect is no doubt amplified if you do have an organising myth, or paradigm shaping narrative that helps you understand the world.

There’s a real circularity here where the media we consume is pretty important in terms of how we choose and identify a paradigmatic narrative that shapes our approach to life and helps us systematise and understand information, but the story also shapes that communication mediums we use and the information we encounter. This is particularly true for Christians, and I think it’s part of the reason the Bible simultaneously offers such effective advice (content) and is so effective at shaping our thinking (form/medium), by encouraging Christians to set their minds on a particular path via a regular dose of ‘TheoMedia’ the Biblical authors are deliberately shaping their readers’ thinking, and providing the thoughts.

It’s interesting how in both these passages – from Colossians and Philippians – which seem so apt to this sort of neuroscience meets media ecology exercise – link a healthy Christian mind to the concept of ‘peace’ in our hearts and minds…

Since, then, you have been raised with Christ, set your hearts on things above, where Christ is, seated at the right hand of God. Set your minds on things above, not on earthly things. For you died, and your life is now hidden with Christ in God. When Christ, who is your life, appears, then you also will appear with him in glory…

Let the peace of Christ rule in your hearts, since as members of one body you were called to peace. And be thankful. Let the message of Christ dwell among you richly as you teach and admonish one another with all wisdom through psalms, hymns, and songs from the Spirit, singing to God with gratitude in your hearts. And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him – Colossians 3:1-4, 15-17

It’s also interesting how many hot-button neuroplasticity related activities Paul nails in this passage in Philippians 4. Prayer, thankfulness, mindfulness, focused thinking, and acting out one’s beliefs, are all incredibly powerful tools for shaping the mind. It’s possible that the “do not be anxious about anything” is followed by a neuroplastically sound approach to not being anxious. That actually works…

“Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God. And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus.

Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things. Whatever you have learned or received or heard from me, or seen in me—put it into practice. And the God of peace will be with you.”

3. Be actively “Incarnate” on social media in order to lovingly accommodate - but don’t be a passive part of the machine

The last two points serve as something of a defence against letting Facebook take control of your head – but what if you want to take control of Facebook, using your head? I think there’s something to be said for modelling how we communicate to the world around us on how God chose to communicate and reveal himself to us, and I think there are two nice theological words that help.

Because God is infinite and completely without limit it would blow our little, tiny, finite minds to even begin to comprehend just a tiny bit of that vast gap between us without his help. There is now way we can really understand God as he really is without him revealing himself to us. We’d make up pictures of God (and people have, for as long as people have been around), but these pictures would all look kind of stupid compared to the real thing. God has to reveal himself in order to be made known – and in order to bridge the finite/infinite divide he has to accommodate himself to us. He’s the one in the position of dominance. He’s the one who needs to make the first move. And it’s like that with us – Paul says first, we only know stuff we know about God because God has revealed himself to us by the Holy Spirit, and second, people without the Spirit think we’re talking a load of rubbish…

“What we have received is not the spirit of the world, but the Spirit who is from God, so that we may understand what God has freely given us. This is what we speak, not in words taught us by human wisdom but in words taught by the Spirit, explaining spiritual realities with Spirit-taught words. The person without the Spirit does not accept the things that come from the Spirit of God but considers them foolishness, and cannot understand them because they are discerned only through the Spirit.” – 1 Cor 2:12-14

Then in 2 Corinthians 3 and 4 he talks about people who don’t know God having veils that stop them seeing God – they can’t see God without an act of accommodation. And we are the accommodaters. It is our job to try to take steps towards other people in our communication, to help them see things from our perspective by first understanding theirs. To speak the language of the people we love so that they’ll understand us, in the mediums they use.

The second part of God’s communication methodology is the incarnation – where his word, Jesus, became flesh. He didn’t become flesh and speak a crazy language that nobody around him could understand. He became flesh and spoke Aramaic, which was much more appropriate in first century Judea than it is in 21st century Australia. But that was God’s communication method from the very beginning – the Bible is a collection of literature produced in genres that were appropriate to carry particular truths about God to particular people, but also serve to communicate about God in a timeless way. The Bible is an incarnate text, produced by real people, for a God who uses incarnation as a communication methodology and expects us to do likewise…

Facebook is an opportunity for us to accommodate our message about Jesus in an incarnate way – especially if mediums change our head so that we become like the medium, this is the very essence of what incarnation is. It’s what I think Paul is thinking about when he writes:

“I have become all things to all people so that by all possible means I might save some.” – 1 Cor 9:22

This point isn’t necessarily going to protect our heads from outside influences like the first two points – in fact, it may involve you deliberately being reshaped by the medium (in this case, Facebook) in order to reach others. This becoming an “incarnate” representative of Jesus should guide our use of mediums and keep us connected to the master narrative of our lives, and to the ultimate social network – our union with Christ, and our participation in his body, the church. I wrote some stuff about using Facebook as a Christian a long time ago (in Internet years), and there’s not a lot I’d change – except that I’m much more cautious about wholeheartedly (or wholeheadedly) recommending jumping in without the caveats laid out above.

I do like this quote from TheoMedia on the way the Gospel story pushes us, as participants, to engage with the people of our generation using the communication and cognitive tools they’re engaging with…

Discerning what characterizes the socially constructed worlds people around us inhabit places us in a better position to address the generation God calls us to serve. Doing so, however, necessitates that we conceptualize and articulate Christian beliefs—the gospel—in a manner that contemporary people can understand. That is, we must express the gospel through the “language” of the culture—through the cognitive tools, concepts, images, symbols, and thought forms—by means of which people today discover meaning, construct the world they inhabit, and form personal identity. — Grenz & Franke, quoted in TheoMedia

The first sentence is a little difficult to parse – but what he’s saying is we have to think a little bit, and basically understand the myths – the stories that shape people’s lives – in order to speak to them. And this, increasingly, means doing some basic myth-busting media studies. So the exercise in the first point above isn’t completely self-indulgent and pointless after all.

Being incarnate always comes at a cost. It always involves becoming something that you weren’t before. Sometimes the cost might be a cost you pay because you want to embrace a change whole-heartedly (or whole-headedly), other times it might be a sacrifice. Sometimes you become incarnate in something without realising – and Facebook is particularly insidious when it comes to a passive form of being incarnate, it gets its energy from your narcissism. A bit like the robots in the matrix. If you’re not paying attention, Facebook consumes your time and resources, it keeps your eyeballs fixed to a screen, by getting you addicted to the chemicals that are released when other people pay attention to you. It turns you into a more self-seeking person. If you become incarnate on Facebook without thinking, it comes at a substantial cost. To become incarnate without paying that particular cost, where you are simply viewed as a human brain and set of relationship connections to be harvested by a giant advertising corporation, you need to be aware of what Facebook is trying to do, and you need to subvert it (which we’ll get to below). It may be that subverting this is to become thoughtfully incarnate and know that you’re paying a price in your interactions by deliberately looking for ways to pay the price.

It may be that being incarnate in this medium isn’t for you – perhaps the temptation to conform to Facebook’s world of narcissism and the endless siren call encouraging you to smash your time and energy against the pointless rocks of Farmville (or whatever the kids and empty-nest mothers are playing these days) is irresistible and you’re going to wreck your life – or at least your head. At this point it’s worth keeping those words from Romans 12 bouncing around in your head like a mantra.

“Do not conform to the pattern of this worldbut be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is–his good, pleasing and perfect will.” Romans 12:2

There’s a very close relationship between incarnation and idolatry – between being a person who is made in the image of the God who made them (and Jesus who remakes them), and being a person who carries the image of whatever idol they are consumed by. It’s human to reflect and promote the image of something – even if, and often, that something is you and your own glory. It’s all about the heart – and the mind. Whatever you are fixated on when you’re participating in a medium is shaping how you use it, and shaping you through your use of it.

You yourselves are our letter, written on our hearts, known and read by everyone. You show that you are a letter from Christ, the result of our ministry, written not with ink but with the Spirit of the living God, not on tablets of stone but on tablets of human hearts... And we all, who with unveiled faces contemplate the Lord’s glory, are being transformed into his image with ever-increasing glory, which comes from the Lord, who is the Spirit. - 2 Corinthians 3:2-3, 18

 

By the by, this is why I get so excited about the implications of the image of God for communicating in our modern multimedia world - a world where images are everywhere and trying to sell something, trying to display what it is that makes our hearts sing, is a world not too far removed from the world where Genesis landed on the scene as a text, a world full of images-as-persuasion. A world where the image you projected told everybody who you were.

If you can’t log off a medium, if you’ve become so caught up in it that you can’t walk away without believing that you are doing significant damage to yourself as a person – then it has become an idol, and you’ve become a slave. Mediums with strong myths can do that. Marshall McLuhan, the Media Ecologist, loved to quote Psalm 115 when talking about the potential for mediums to unhelpfully become extensions of our humanity…

But their idols are silver and gold,
    made by human hands.
They have mouths, but cannot speak,
eyes, but cannot see.
They have ears, but cannot hear,
noses, but cannot smell.

They have hands, but cannot feel,
feet, but cannot walk,
nor can they utter a sound with their throats.

Those who make them will be like them,
    and so will all who trust in them.

4. Be the “Cruciform” Medium – communicate sacrificially, and through sacrifice

The Net commands our attention with far greater insistency than our television or radio or morning newspaper ever did. Watch a kid texting his friends or a college student looking over the roll of new messages and requests on her Facebook page or a businessman scrolling through his e-mails on his BlackBerry—or consider yourself as you enter keywords into Google’s search box and begin following a trail of links. What you see is a mind consumed with a medium. When we’re online, we’re often oblivious to everything else going on around us… The interactivity of the Net amplifies this effect as well. Because we’re often using our computers in a social context, to converse with friends or colleagues, to create “profiles” of ourselves, to broadcast our thoughts through blog posts or Facebook updates, our social standing is, in one way or another, always in play, always at risk. The resulting self-consciousness—even, at times, fear—magnifies the intensity of our involvement with the medium. - Nicholas Carr, The Shallows

I think the key to subverting the power of the medium of Facebook – but this is true for every other platform I can think of – is having a narrative that shapes your life that is built around an incredible act of subversion. A narrative that is built not on building yourself up, but on dying to self out of love for others. When it comes to using the incarnation as a model for thinking about participation in a social network like Facebook, what can be a better control of how we ‘incarnate’ ourselves than the climax of God’s own incarnation in our world, in Jesus. The cross.

Most properly Christian engagement with the world is an act of subversion. Because it will be shaped by the ultimate act of subversion. Shaped by the cross (paradoxically, if these acts are consistent with the character of God, as it was revealed at the cross, it’s not subversion at all, but consistent with the approach to life humans should have had from the very beginning).

Just as Jesus subverted the most powerful propaganda medium, and the most powerful myths, of the Roman empire – by turning the crucifix from a symbol of humiliating domination into a symbol of liberating hope, rather than imperial power – we are, as we take up our crosses to follow Jesus, called to subvert the values of systems and platforms that want to glorify ourselves or our idols.

But the subversion thing probably needs some fleshing out. When it comes to the me-soaked world of social media which is about your profile. Your status. Your likes… the challenge is to make Facebook simultaneously authentically you (which is a little subversive), and not about you at all… channeling John the Baptist…

“He must become greater; I must become less.” – John The Baptist, John 3:30

This is hard on Facebook, it is hard beyond Facebook - it’s, as David Ould and I discussed recently, equally challenging for bloggers - one way I tackle this one, personally, is almost never ever checking my stats – and feeling dirty and craven when I do, I want so much for blogging to not be about me, while realising, paradoxically, that the very nature of a blog is that it is.

This means, when it comes to Facebook, for the Christian, it’s not about us. We can’t play Facebook’s me game. It’s not just about making it about Jesus so that you drive your non-Christian friends nuts – I’ve had to pull myself up on this front a little lately. We have to make Facebook about actively and sacrificially loving others, in a way that is real and unexpected – not just by hitting like on their status or telling someone they look nice in a photo. Being sacrificial and incarnate on Facebook might actually mean doing something loving in the real world. The medium you use to communicate says something about the level of sacrifice you’re willing to make in the act of communication. Part of both accommodation and incarnation involves taking costly steps to close a gap between communicator and recipient – be it on God’s part, or ours as we communicate about God. Being subversive communicators, more broadly, might mean adopting a more sacrificial medium than expected. Or approaching a medium in a more sacrificial way than intended. As a little bit of proof that mediums matter, check out this quote from one of John’s letters, and then these thoughts on it from John Dyer.

“I have much to write to you, but I do not want to use paper and ink. Instead, I hope to visit you and talk with you face to face, so that our joy may be complete.” – 2 John 1:12

 

“The great temptation of the digital generation is to inadvertently disagree with John and assume that online presence offers the same kind of “complete joy” as offline presence. Our problem is not that technologically mediated relationships are unreal, nor is the problem that all online communication is self-focused and narcissistic. Rather, the danger is that just like the abundance of food causes us to mistake sweet food for nourishing food, and just like the abundance of information can drown out deep thinking, the abundance of virtual connection can drown out the kind of life-giving, table-oriented life that Jesus cultivated among his disciples. Social media follows the device paradigm in that it masks the long, sometimes arduous process of friendship and makes it available at the press of a button - John Dyer, From the Garden to The City

Relying on Facebook to sustain your friendships cheapens your friendships, just as relying on Facebook for communication cheapens your communication. If you communicate using other mediums, there’s the added bonus that Facebook isn’t rewiring your brain all on its lonesome.  

Being incarnate, and being properly subversive, means knowing something about the system you are infiltrating. Jesus didn’t come to first century Israel speaking English. That would’ve been stupid. And he wasn’t crucified by accident. Becoming incarnate requires some deliberate attention to detail, an understanding of the world or platform you are operating in. You’ve got to know the language of the people in order to converse – and you probably need to have some idea about how the systems and algorithms and business imperatives underlying these platforms shape what they present to the average user. So, for example, Being incarnate on social media doesn’t mean being a Super-Christian who nobody wants to hear from (like John Piper on Twitter or Mark Driscoll on Facebook) – in fact, as someone who knows a little bit of how Facebook works – that’s a shortcut to only having your posts seen by other super-Christians who already think exactly like you do. Facebook thrives on giving people exactly the information they want. And people aren’t necessarily on Facebook jonesing to be smacked in the face with a bit of Jesus. Facebook will, by the magic of its algorithm, filter your posts out for those who aren’t already into Jesus, and show your posts to the choir. Which might well be edifying… but it’s not effective.

This all sounds completely irrelevant to the task at hand – protecting your mind from the clutches of Facebook – but being subversive is a surefire way to not have your mind controlled by the system. Just watch the Matrix. Think of yourself as Neo, Morpheus, Trinity and the gang – and Facebook as the brain sucking machine driven empire and you won’t be far wrong… But those guys wouldn’t have got far, certainly not past the first movie, without knowing how the machines they were fighting against worked, or without actively fighting against them…

I really like this stuff Paul says in 2 Corinthians about his approach to sacrificial communication – the methodology we choose says something about the message we speak.

But we have this treasure in jars of clay to show that this all-surpassing power is from God and not from us. We are hard pressed on every side, but not crushed; perplexed, but not in despair; persecuted, but not abandoned; struck down, but not destroyed. We always carry around in our body the death of Jesus, so that the life of Jesus may also be revealed in our body. For we who are alive are always being given over to death for Jesus’ sake, so that his life may also be revealed in our mortal body. 2 Corinthians 4:7-11

And I like Paul’s reflections on how the incarnation of Jesus – and the cross – shape the way we treat one another in our social networks, and the way we think. This is the purple passage, I think, for approaching Facebook through the lens of the cross. How much better would relationships on Facebook be – and our heads be as a result – if this was our approach…

Therefore if you have any encouragement from being united with Christ, if any comfort from his love, if any common sharing in the Spirit, if any tenderness and compassion, then make my joy complete by being like-minded, having the same love, being one in spirit and of one mind. Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others.

In your relationships with one another, have the same mindset as Christ Jesus:

Who, being in very nature God,
did not consider equality with God something to be used to his own advantage;
rather, he made himself nothing
by taking the very nature of a servant,
being made in human likeness.
And being found in appearance as a man,
he humbled himself
by becoming obedient to death—
even death on a cross! – Philippians 2:1-8

I was going to write a fifth point – about making sure you’re participating in the ultimate social network – a relationship with God, and with his people, through prayer, real world relationships in church communities, and by consuming TheoMedia – but this ultimately would just be a rehash of the first four points – it’s only as someone decides they want to participate in that social network that they become suspicious of the myths peddled by all the other social networks, it’s only by consuming TheoMedia that the narrative of the Gospel starts to not only shape our thinking (points 1 and 2), but also how we use other mediums (points 3 and 4) (note – by TheoMedia I’m referring to the concept described in the book of that name, but this includes reading the Bible, appreciating how God speaks through his world, spending time reflecting on who God is by singing, reading, mediating on the Bible, praying, reading theological books, reading blogs, following interesting Christians on Facebook or Twitter, and generally being stimulated to think about God).

This is a nice little segment from a TV show where one of the UK’s most famous Christians – Bear Grylls, has a conversation with one of the UK’s most famous atheists – Stephen Fry. And they are respectful. And civil. And that’s why adversarial debates are a stupid model of apologetics (well, that and they’re usually disconnected from the Gospel).

Overthinking Community

community header

Over at the Creek Road blog I’ve started a little series overthinking my favourite TV series - Community.

Community gives us a picture of a group of people coming together at Greendale Community College, initially united through selfishness and a desire to further their own agendas, but eventually staying together because they love one another and are prepared to make sacrifices. The show celebrates community, but it also shows that there are natural limits to this sort of community without Jesus, without a substantial community-defining act of sacrificial love to turn to when community life gets hard.

The community in Community is a genuine community, it can teach us some lessons for how we think of church community, but it’s a community that is limited in scope – and there are some ways church is ultimately a much greater form of community than anything a bunch of people can imagine or create without the cross of Jesus.”

While I was looking for some nice quotes from Community that had already been transcribed, I came across this cracker of a post from elsewhere that has nailed exactly what it is that makes Community hum. Especially when Dan Harmon is in control.

“In the best Community episodes, the show doesn’t pull its punches: characters end up hurting each other, sometimes deeply. And the best resolutions are the ones in which its characters can’t just shrug off each other’s problems as trivial, acknowledge that everybody’s secretly good and wonderful, hug! kiss! let’s forget this ever happened! Community’s ideal resolution is darker than that: it’s the one in which people face each other and say, I’m f**** up. I hurt people. And if I’m given another reason to hurt you again, I’ll do it, unless I make an active effort not to do that. Heck, even then I’ll probably hurt you still.

This is what makes the twee-ness of the music, the over-sweetness of the visuals (in which colors are rich and everything’s well-composed and characters have nary a hair out of line), acceptable, what saves Community from being sickening or intolerable. The sweetness is there to soften the sting. Community is a show about how hard communities are, how hard it is to make people behave well towards each other when sometimes there’s seemingly no reason to behave. “

This emphasis on the brokenness people bring to their relationships is a profound realisation about human nature – normally reserved for Christians with a high view of the fall, or for people exploring the selfish gene…

“Dan Harmon liked to describe Community, in interviews and on his blog, as having a “humanist” message. It always felt like that description, much like Community itself, was a pointed one, and one with a bit of a sting to it as well. Was Community heartwarming? Sure. Was it optimistic? Well, it seemed positive that people could do things despite themselves – but it always acknowledged the “despite”. If Community was a successfully humanist show, it was because it held no illusions about what “human” meant – and it wasn’t all good. In fact, much or most of humanity was rotten awful, which was what made it so funny to watch, and what made its occasional triumphs feel so rewarding…”

“…That talent, though, that ability to look at the worst parts of people and to see in them the seeds of humanity at its very best… that is crucial. That is rare. Now that I can see it for what it really is, I think it’s as important as I felt it was when I first found this show, and I can understand why that earlier Community held an appeal to me that nothing else on TV seemed to touch. It’s the harder routes, the difficult paths, the roads less taken, that force us to see the world around us for what it really is, rather than what we pretend it to be for our own convenience. Dan Harmon lives in a world of selfishness and loneliness and suffering, and he learned how to write that world in a way that felt truer, sharper, more hurtful, more honest. “

One more sleep

Remember that time I posted stuff about starting a church in South Bank. Well. That happens tomorrow. If you’re the praying type – could you pray for us?

If you’re not the praying type – and you live in Brisbane – you should come, find out what it means to be the praying type.

Here’s a video with some details.

Creek Road – A new church in South Bank from Creek Road on Vimeo.

Also – that post about starting a church in Brisbane’s inner city led to an interview with the Sunday Mail – you can read the interview and see the story here – turns out South Bank is the most ‘godless’ part of Brisbane.

This is the book I would write about how we think about media as Christians if I was going to write a book about how we think about and use media as Christians.

It is exceptional, and if you have any respect for how I’ve approached this sort of topic on this blog over the past however many years I’ve been banging on about this stuff – you should stop reading this review and buy the book, its title, in full, is: TheoMedia: The Media of God and the Digital Age.

I’m glad Andy Byers has written it for me, and for others. I will be effusive in my praise of this book (though I think there are definitely stones left unturned should I ever actually want to write a book). I will praise it to the hills because I believe it is essential reading for Christians who want to take the Gospel into new mediums using new technologies with a strong theological foundation.

It is methodologically sensible, theologically invigorating, and practically stimulating. It is the best book on thinking about the intersection of theology and media studies that I have read, and I have read all the others. Well. Maybe not all the others. But lots.

Like any book – this one should be assessed on its own terms. So Byers says:

“The conviction underlying this book is that Christian scripture is not only the best source for understanding Jesus but also the best source for understanding Google.”

And later…

“This book is a hermeneutical project in the church’s wider efforts of trying to understand the technological mediascape of the twenty-first century. The purpose is not to offer a how-to guidebook to help churches incorporate communications technology into their worship and witness. I am hoping to provide something more foundational. The point is to make some headway in constructing a theological frame of reference for understanding and appropriating media in the digital age and in the ages to come.”

His argument is:

“First: if God himself creates and employs media, then there must be a theological logic that can guide how we produce and use media and communications technology today. Here is the second claim: Christians are called to media saturation, but the primary media that are to shape, form, and saturate our lives are the media of God—TheoMedia, the communicative and revelatory means God employs to share himself and to influence humankind as his image bearers.”

His treatment of the unfolding Biblical saga is exceptional, and the touch points he selects and unpacks in this story are spectacular. His definition of media is broad – anything that is a “means to communicate” – and that is how I think it should be. Just about every ‘thing’ can function as media. His definition of TheoMedia is equally broad.

“… although there is such a thing as “new media,” the actual concept of media is as old as the hills. This is true literally, because the hills themselves are a form of media. God’s media. Or, we could say, “TheoMedia.” Media production began with God. The aesthetic media of God’s creation was produced by another form of divine media. The slope of the valleys and the rise of hills beneath glorious sky blue all came about through the medium of holy speech. Divine words addressed the primordial cosmic blankness, and ever since “let there be…” sounded in the dark, creation has served as a means of divine revelation and divine self-communication.”

I’m increasingly convinced that something akin to media studies is vital for good exegesis – knowing how a type of text functioned in its context is as important for interpretation as figuring out how the content of the text would have been understood in its context – indeed, you can’t do one without the other. I love how Byer’s approach to the question of media is driven by Biblical Theology – by unpacking how the media of God develops over the trajectories of the Biblical story.

“So to retrain what we think about “media,” we are going to make a pilgrimage of sorts throughout the entire biblical saga, tracing the narrative plotlines of the epic story of Creation, Fall, Redemption, and Re-Creation to show that the idea of media is a central theme of the church’s most sacred text.”

His understanding of this story is Christ centred, so his conclusions are also Christological, which, again, I think makes this book a must read.

The Good

I’m especially thrilled at his anthropology – his understanding of the role communication plays in what it means to be human. It’s all about humans being made in the image of God. More than any other work in this area, Byers gets that bearing an image involves communication (I’m pretty passionate about this).

“The most fundamental vocation of humanity is a media vocation, that of divine image bearing. Though the rest of creation reflects divine glory and beauty, Adam and Eve were endowed with an even more intrinsic capacity for conveying God’s character and intentions in the world.”

Byer’s description of how sin smashed this function, and how it is ultimately dealt with, and restored for us, in and through Jesus, is great. It is the theological basis for our participation in media use.

“Originally destined as the bearers of God’s image in the world, humanity—both Gentile and Jewish—had become shaped by the world’s unwholesome images and untruthful words. The once uninterrupted interaction with God was now clouded; the transmission was lost in the distracting white noise of worldly media. Such a disastrous media situation required a media “eucatastrophe,” to borrow a term coined by J. R. R. Tolkien. That media “eucatastrophe” (an event of catastrophically good proportions) finally took place. It was the Incarnation. The TheoMedium of God’s Word became flesh. The public announcement of what Jesus has done on our behalf as the God who took on flesh is called “gospel.” It is a media term. In the genre of a eucatastrophic newsflash, the TheoMedium of the gospel is the breaking news that our King has arrived and conquered, that the mediated distance between humanity and God is to be bridged through the work of the Incarnate Christ, a new Mediator who has come from offstage as abruptly as that serpent of old. And this Mediator is hailed as the untainted “image of the invisible God” (Col 1:15)… In the wake of bloodied cross and vacated tomb, a new TheoMedium was formed. Indwelled by the Spirit, that society we call “church” was created as a new TheoMedium in the world in the sense that we as the church are now being restored as bearers of God’s image.”

Byer’s is sensitive to the function of images in the Ancient Near East – a big part of my Masters Thesis, so very exciting for me. In the Ancient Near East kings held on to political power by building images of themselves as gods, fusing the royal with the divine – such imagery (which was later applied to coins and all sorts of multi-media) functioned as a powerful communication tool. Images of God-Kings communicated just by being. So did idols in a temple – which were ‘activated’ by a mouth washing ceremony by a river in a temple so that they would ‘speak for’ the god (just like Adam in Eden in Genesis 2 if you buy the theory that Eden is a proto-temple).

These images communicated something – by being representatives of the god-king. Byers shares this quote:

“Social space—the areas in which life was lived—for pagans was thus in a sense alive with images, mythologized. The statues in the temples and around the cities, the reliefs on the altars, the busts and statuettes of the home, etc. all, with varying degrees of intensity to be sure, figured the divine or, better for ancient polytheism, the divinities. The notion of a secular, separate realm devoid of religious penetration is of course a modern invention (if not itself a fiction). For ancient pagans, space was religious.” — KAVIN ROWE

But these images of god-kings and gods didn’t speak – nor did the gods behind the purely religious images. Image bearers of the God who does speak also speak, but we also communicate by being representatives of God, scattered around his world. Byers notes – from Israel’s history – that the media we soak ourselves in will end up shaping us.

“Choosing God’s words crafts us into a certain type of person. Choosing idolatry turns us into a vastly different sort of person. Media preferences alter who we are. Moses finds this painful story of the stone words and the metal calf to be gravely instructive for the Israelites who are about to make their fateful river crossing. They are a people shaped by certain media that cannot abide certain other types of media. The program of Canaan’s media displacement must therefore begin immediately. Hence the charge to physically mark their entry into Canaan with those plastered rocks. Think of the contrast in media form and content that will instantly take place once God’s people set foot onto their new land. Rather than images carefully crafted through metallurgy and woodworking, Israel will pile up twelve rocks and cover them with script. Stone words.”

We communicate by doing – but as people made in the image of the God who speaks, we represent him best when we bear his image (in what we do) and we use words. We need words to truly bear God’s image. Because God speaks. That’s what gives words priority. But words can never be separated from how they are delivered. This slight distinction plays out in Byer’s application – which seeks to resolve what I think should be a dichotomous tension – suggesting that TheoMedia makes words a priority. This is probably the only weakness I see in TheoMedia, and one of the coolest things about the Christian bookosphere overlapping with the Christian blogosphere is that we’ve been able to chat about my questions over email. I love that. It makes reading books so much more relationally connected.

Byer urges Christians to learn from the way God dealt with an increasingly complex media landscape for Israel – who were confronted by images (idols and temples) wherever they looked as they left Egypt and fought their way to the Promised Land. So he sees the shema as profoundly important. The idea that in a media saturated world we should spend our time soaking ourselves in God’s media, in order to approach other media from a more healthy perspective.

Here’s what he says about the shema…

“The words of God were to saturate the daily grind of the Israelite family. They were to feature orally in conversations in the fields and in the home. Bound to the hand, stuck between the eyes, and emblazoned on the entranceways of the home, the TheoMedia of God’s words were also to occupy the visual space of God’s people. In a world rife with unauthorized media sources, the Israelites were commanded to esteem their God as their primary media source, holding fast to the TheoMedia of divine words, embracing a life saturated by holy speech.”

And later…

“The greatest commandment in scripture—the highest demand on our lives—encourages a set of media practices by which our lives are saturated with verbal TheoMedia. The Shema should be recognized as a central text as the church negotiates twenty-first-century media. It is a passage that reminds Christians in the digital age and every age that we are called to media saturation, but the media that are to so thoroughly permeate every dimension of our lives are the media of God.”

Byers argues that we should prioritise ‘word’ media over all other forms – in part on the basis of the Shema, but because he’s serious about Biblical Theology this is a thread he carries through into the New Testament (more below).

“If oral and textual TheoMedia are indeed prioritized, then it is incumbent on us to retain and strengthen the skills of hearing and reading. If the burden of the previous chapters on the sights and sounds of God was to argue that TheoMedia are various and multisensory, the burden of this chapter and the next is to show that they are subordinate to logocentric media, that is, the word-oriented media of prophetic discourse and holy text.”

But first – my slight critique.

Words never occur in a vacuum – they always come with the context provided by the speaker – even in creation itself, when God spoke into the void (arguably, literally, a vacuum) – it was who was speaking that made stuff happen.

Byers is well aware of the trouble with dichotomies – he spends significant time showing that there’s often a false dichotomy presented between the idea that Scripture functions propositionally vis a vis narratively, when it should be both, held in tension.

When it comes to the verbal v visual dichotomy he acknowledges the multimedia nature of God, so he’s already pretty nuanced in his approach to the dichotomy, I just don’t think he should resolve it.

“We have seen that God is a multimedia God and that his words are also multimedia in nature. Like fire in the prophet’s bones, they are hard to contain, bursting the limits of our dichotomies and bursting the limits of every media format that would communicate them. Verbal TheoMedia cannot be safely locked within ink or confined within chiseled inscriptions. They are living words, words that can be seen as well as heard, tasted as well as touched.”

The big problem I have with his treatment of the Old Testament – and it’s only minor – is that I don’t think you can actually separate the words of the Shema from the visual communication effect that the Shema being carried out was intended to have on both people in Israel, and the nations. You can’t split cause and effect in this way by placing the emphasis on cause – because the effect is necessary, and part of the intended function of the law.

I like what Wenham says about the performance aspect of the entirety of Torah:

But not only is the Old Testament ritual law central to theological understanding of scripture; I also want to suggest it is a model of modern communication technique. For a long time Christians have imagined that communication between God and man is essentially verbal, merely a matter of words. God speaks to man through the prophets or through the Bible: man replies in prayer. We view communication with God as a sort of two-way radio. But God does not restrict himself to words, he uses ritual such as sacraments: ritual is more like colour TV than radio. Ideas are made visible… Educational psychologists tell us that we remember 10% of what we hear, 30% of what we see but 70% of what we do. Modern preachers put most of their effort into teaching by hearing, though 90% of what they say will be forgotten. Moses put his main effort into teaching through ritual, a wise move if he wanted the people to remember such fundamental truths, for ritual is a kind of doing and therefore sticks in the mind much better than words…But I believe we should go further: not simply act out the ceremonies of the Old Covenant, but in our post-literate age devise dramatic rites that teach the fundamental truths of the new covenant as effectively as the Pentateuch teaches those of the old. This will require imagination and sensitivity, but I think would be worth the effort.”

If Wenham’s correct – part of the power of the Shema was in the doing, and part was in the watching – more than in the hearing (even if doing involved speaking the words). My argument is these things are so interconnected it is silly to try to prioritise one aspect of the communicative act above another aspect of the same part, and in this case, the communicative act is “image bearing for the God who speaks”… Anyway. This is a minor criticism and has only relatively small real world applications (except that it doesn’t undermine the humanity or worth of people who can’t use words as well as others).

The Gold

Byers presents his argument in a theologically rich and thoroughly engaged way… I love the way he speaks about the Incarnation. God entering the stage, tearing the sky apart…

“And now we come to the point in the Bible’s salvation-history when the sky gets ripped apart. The Bible opens with what appears to be a calm, peaceful scene: “The Spirit of God was hovering over the face of the waters” (Gen 1:2). The Gospel of Mark opens in similar fashion. The Spirit is portrayed as a dove hovering above the waters of the River Jordan. This violent puncturing of the sky is a decisive moment in the biblical plot of redemption for Mark. It is the moment when it becomes clear that our God will tolerate no longer the divine-human alienation, when he will content himself no more with the mediation of prior centuries: “In Mark, then, God has ripped the heavens irrevocably apart at Jesus’ baptism, never to shut them again. Through this gracious gash in the universe, he has poured forth his Spirit into the earthly realm.” It is not just the sky that gets torn in Mark. The verb schizō reappears at the end of the Gospel, forming what biblical scholars call an inclusio, the dual use of a word or theme that encloses or bookends a larger body of text to serve as an interpretive frame. Mark is to be read within the frame of divine-human boundaries being torn and ripped apart: “Then Jesus gave a loud cry and breathed his last. And the curtain of the temple was torn in two, from top to bottom” (Mark 15:37–38).”

So good.

I love his use of John the Baptist as a model for using mediums that are wired to try to turn you into the centre of attention.

…Jesus called him the greatest man born of a woman (Luke 7:28; Matt 11:11). It makes good sense to give a little attention to the man Jesus himself called the greatest. But what we find when we look to John is that the all-consuming vocation of the greatest man born of woman was to point to someone greater, and then fade away: “He must increase, but I must decrease” (John 3:30). There was absolutely no self-orientation to John’s celebrity status in the fourth Gospel (or in the other Gospels, for that matter): “In order that he may not be in any sense the object of his own preaching and action, he disowns every kind of movement towards himself.”

What a guide to participating in the online world. But Byer’s conviction (and mine) is that it’s Jesus who is the best model for participating in media.

“In all his flesh and blood reality, we could say that Jesus is the “Multimedium of God.” We could also understand Jesus—speaking, touching, imaging, embodying—as the most significant and the most multisensory TheoMedium of all… Just as the medium and message of the gospel informs our media practices, so also does the Incarnation of Christ.”

He suggests one of the implications of the incarnation is that we value presence over mediated absence, which is a handy tip, but he also suggests we should be seeking to take that presence wherever we can, wherever it’s needed…

“We should honour Christ’s Incarnation by infiltrating multiple communications realms but with a high valuation of embodied presence, refusing to treat social media as a fitting replacement for face-to-face interaction, but enjoying its capabilities for enabling interaction with those who are not across the table or in our living room.”

The climax of the incarnation – the cross – is equally important in framing how we participate in media.

“The cross of Christ opposes self-orientation in any and every setting, online or offline. The motivations behind my status updates are often suspect. My heart vainly flutters a bit when there is a sudden spike in the traffic on my blog. At times I resonate a bit too happily with that exclamation mark when Twitter informs me, “You were mentioned in a Tweet!” The point here is that Christ’s call to selflessness, visually depicted in the cross, extends to any and all realms, even the new realm of the Internet. We need to carry the determinative force of the optical medium of the cross symbol into that realm and comport our media practices accordingly”

This is another point where I feel like TheoMedia may have been strengthened slightly, if the emphasis wasn’t placed on word ministry quite so much, but included the possibility that visual image bearing was a factor in the acting out of the written word (beyond the sacraments). It’s a quibble, but here’s a worked example…

“I am suggesting that the church understand media through the person of Jesus and through the ancient media practices his saving work encourages. Our verbal interactions are to be informed by the verbal proclamation of the gospel. And if we are going to inhabit a visual culture, then we should draw on the visual media legacies of the cross. Some sort of cross-visuality is affirmed when Paul writes to the Galatians that “it was before your eyes that Jesus Christ was publicly exhibited as crucified” (Gal 3:1 ESV). Now, the Galatians were not present at Golgotha on that fateful day. But Paul’s prior preaching ministry had presented such a “vivid, verbal portrait of the event of Jesus’ crucifixion” that the scene could be understood as having occurred “before your eyes.””

I don’t think Paul just uses vivid spoken words for this – but his scars and suffering too… I think there’s a link between 2 Corinthians 4, (and Paul’s list of suffering for others in 11), and Galatians 6.

We always carry around in our body the death of Jesus, so that the life of Jesus may also be revealed in our body. For we who are alive are always being given over to death for Jesus’ sake, so that his life may also be revealed in our mortal body.” – 2 Corinthians 4:10-11

“May I never boast except in the cross of our Lord Jesus Christ, through which the world has been crucified to me, and I to the world. Neither circumcision nor uncircumcision means anything; what counts is the new creation. Peace and mercy to all who follow this rule—to the Israel of God. From now on, let no one cause me trouble, for I bear on my body the marks of Jesus. – Galatians 6:14-17

This potentially expands his conclusion – but only slightly, because his conclusion is tops (I’m running out of superlatives and trying not to sound like an Apple product launch).

“We ourselves are TheoMedia. The church comprises fractured image bearers who are being restored to the image of Jesus, the perfect image of God. By the indwelling presence of Christ’s Spirit, every Christian is now a communicative means by whom God communicates within the church and reveals himself to the world.”

The control he suggests, for not being overwhelmed by the communication mediums of the world, and competing messages, is to soak yourself in TheoMedia… which, usefully, combats the “myths” packaged up in the mediums we use (as we’ll see when I finally write part four of my unfinished series on Facebook/social media and your brain).

“When it comes to spiritual gifts, the source of communication is God himself. When it comes to spiritual disciplines, we are giving God our attention and asking how he wants to influence our thoughts and alter our actions. There is this simple little policy I try to abide by after I wake up to face a new day. Before opening a screen, my plan is to open my Bible; and before listening to any voice online or on TV, I want to listen out for God’s voice through prayer… As the page has turned to this concluding chapter, my hope is that we are now dripping wet with biblical ink. In order to understand media in the digital age, we have plunged into the sacred texts of the church with the hope of having our perspectives reoriented around biblical wisdom. Reading scripture trains us for certain “habits of thought—habitual ways of viewing or making sense of the world.” This immersing of ourselves in the Bible’s theological vision cultivates “cognitive skills and sensibilities, and hence the ability to see, feel, and taste the world as disclosed in the diverse biblical texts.”

I don’t want to turn you off buying the book by giving away the ending – because 90% of the joy is in the journey to get there… but Byer’s conclusion is so sensible and theologically coherent that it seems obvious.

“We need to be drawing on cultural studies, research data, personal experiences, and practical wisdom for faithful living in the digital age; but not without our sacred “script” as a foundational resource. Here is the second overarching thesis: Christians are called to media saturation, but the primary media that are to shape, form, and saturate our lives are the media of God…we need an external media source to crack the soundscape and penetrate our field of vision. We need TheoMedia, the revelatory and communicative means of the One who is the wisest and best.”

He provides a summary of the argument of the book in eight thesis, and this is where the spoilers stop. Buy it. Read it. Give it to anybody who wants to use new mediums thoughtfully to communicate the Gospel. Get this book out there.

Tweet, oh people of God. Blog, text, and type status updates. But linger in the TheoMedia domain of the church and cling to the media legacies of Christ’s Incarnation, crucifixion, resurrection, Ascension, and return. Hear the gospel. Look to the cross. Feel the embrace of brothers and sisters. Smell the aroma of bread broken and taste the sweet wetness of wine outpoured. Preach and baptize. Exercise spiritual gifts and practice spiritual disciplines that poise our senses before the media of God. – Andy Byers, TheoMedia