Month: September 2010

Church Marketing on the Gruen Transfer

The Gruen Transfer last night (or tonight if you caught it on ABC 2) had a segment on how religion uses advertising.

They looked at the Jesus: All About Life TV ad from last year.

Todd Samson reckons the Jesus is cool, the church is bad thing was based on sound research – but that the church is let down by the “retail experience” which is church. He reckons Hillsong has done this well.

Russel Howcroft said the ads worked, and numbers increased.

One of the other panelists made a point that preaching to the converted is a valid and necessary function of advertising.

The next ad was a Scientology spot. “Know yourself, know life” – it was, in the words of one of the panelists “pure motivational speech,” and it didn’t feature any ugly people.

Todd says religions have traditionally been about community. And the scientology ad tries to capture that.

The next spot was a Scientology ad featuring Tom Cruise – for people within the cult. Russel calls Tom Cruise a total “brain smashing” advantage for the converted Scientology people. He says “aspiration is so important in branding” and celebrity endorsements are a key part of that. Todd says it’s “influencing the influencers.”

The Mormons had a really weird ad that tapped into familial guilt. A little girl asks her mum to go rollerskating with her, she says no, the precocious kid reminds her that she’ll grow up to be a disconnected teenager. One of the Gruen panellists said the whole thing looked plastic, was horribly out of touch, and that it was pretty awful.

Then my favourite. Answers in Genesis. With the kid in a singlet with a pistol. Wil Anderson quips “Are you feeling Godly Punk?” – “will scaring people into religion help?” Todd quips “I thought that’s what Hell was for.”

Todd says religious advertising is run most often in tough times. Todd has an impressive grasp of the argument Answers in Genesis is making about evolution and morality. He calls it an awful piece of communication. They are preaching to the converted. Fear is good at keeping people in, but not attracting people in.

If you missed the episode check out this advert for Australian Christian television:

Play the Bible

My friend Mika, who is awesome for many reasons, including, but not limited to, sending me cool blog fodder, tipped me off with this link to the Bible as a MMORPG. That means a big online game. It’s an acronym.

Ending the quest for the Holy Grail

Most guides to better writing include, somewhere in the top ten tips, something about avoiding hackneyed cliches. Hackneyed cliches like describing the search for something special as a “quest for the Holy Grail.”

Here’s how bad it is.

“In 2008, Guardian columnist Tim Radford wrote: “British journalists have invoked the holy grail more than 1,000 times in the last 12 months. I have, almost certainly, evoked the same divinely-touched chalice, rightly celebrated in Arthurian legend, in some inappropriate context. We are all guilty… Grail imagery occurs with astonishing frequency in the scholarly press. Somewhere in the medical literature, I suspect, lurks a paper about the holy grail of hip replacement.”

This is a good story on the Holy Grail pandemic. Unless you’re actually searching for the cup Jesus allegedly drank out of on the cross, King Arthur style, then you should find a better phrase.

“Ten years later [in 1978], Stephen J. Lippard, then at Columbia University but currently at the Massachusetts Institute of Technology, put the first holy grail into a research article in an ACS journal when he wrote a paper on how platinum antitumor complexes interact with polynucleotides and kill cancer cells. “As with the Holy Grail of medieval legend, the joy thus far has been in the searching,” Lippard wrote.

Since then, holy grails in chemical research have been steadily on the rise. Including Lippard’s, three holy grails appeared in ACS journals in the 1970s, and five could be found in the 1980s. During the 1990s, 39 research articles in ACS journals made mention of a holy grail, and since 2000, 169 research articles invoked the sacred goblet. A SciFinder search shows this trend of chemists gravitating toward grails holds true for non-ACS journals as well.”

How to play with zombies

Zombies get a bad wrap. They’re just misunderstood. It’s hard wandering around craving brains. Society gives vampires like Edward Cullen, and our politicians, a pass on blood sucking behaviour, and it should be no different when it comes to the undead.

Should you be in a position to play fun games with a zombie in your neighbourhood this book may come in handy.

Say “R” for your kiddies

I confess, I enjoy some R Rated movies. As a mafia junkie how can I not? But how does one share such poignant stories with one’s children? Perhaps Golden Book style with Movies R Fun.

Say “I love you” with Tetris

To me, this Tetris love letter is a little bit unclear.

It could be interpreted as: “Your love is like a row of blocks that I am going to clear” or “I am going to claim you and remove any traces of your former identity.”

But I like the sentiment.

From FailBlog.

How not to disprove evolution

There is a certain strand of Christianity, particularly in America, who think the solution to the “science v religion” debate is to write letters to the editor trying to engage with the science they are questioning.

Please, brethren, if that is you, at least try to get the science right. We Christians get angry at the way atheists caricaturise Christianity and misunderstand religion. We’d like them to try to understand that we can believe the Bible is the inspired word of God and not see a need to throw rocks at homosexuals or disobedient children. Please extend those in the scientific community the same courtesy – and don’t write letters like this:

Via Geekologie.

How to make playing the trombone cool

Just add flames.

Here it is in video glory. But I haven’t watched it yet so apologies if there is swearing or you can actually still hear the trombone.

Via Geekologie.

Comic Book Philosophy

Robyn and I have been working our way through Spooks, known in the UK as MI-5, a television series that takes you inside Section D of the British Intelligence Service. It’s a utilitarian political handbook – all decisions are made on the basis of the “greater good” many decisions are bad actions taken for good outcomes. Some of them make my stomach churn a little. While I’m all for utilitarian frameworks I think I’d redefine my view as achieving the best outcomes with whatever means possible (rather than necessary). And I’d rule out a bunch of actions as “impossible” based on my theology. Anyway. Long intro. Check Spooks out. But that’s not the point.

Philosophy and ethics classes in the US are increasingly turning to comic book characters to frame ethical debates. And I reckon that’s pretty awesome. There are even books being published with titles like “Batman and Philosophy” and “X-Men and Philosophy.”

Some quotes from a BBC story:

Christopher Bartel, an assistant professor of philosophy at Appalachian State University, asks students to read the graphic novel Watchmen in order to explore questions about metaphysics and epistemology.

In one class, he uses the character of Dr Manhattan, who claims that everything – including people’s psychology – is predetermined through all the causal laws of physics.

Mr Bartel uses this to teach theories of determinism and free will, and the moral responsibilities entailed in those world views.

Mr Bartel says his course – Philosophy, Literature, Film and Comics – is a “fantastic recruiting tool”, and that more of its students go on to specialise in philosophy than students in any of his other courses.

“I usually have students read Plato, Aristotle and Hume in introduction to philosophy courses. They often find it interesting, but get scared away by just how hard it is to read the stuff,” Mr Bartel told the BBC.

“Comic books can provide really good illustrations of these philosophical ideas without scaring them off.”

Here’s a sample question:

“Imagine for example, that you are Peter Parker (aka Spider-Man) and you have just discovered that you have superpowers. Do you have a moral obligation to use your new-found powers to help others?”

And another awesome quote:

“Shaun Treat, who teaches at the University of North Texas, is not bothered by “highbrow” critics either. For him, the proof is in the pudding: the students lap it up.

After years of teaching traditional debates like Hobbes versus Locke, he says, “it’s amazing how much more the students are interested and engaged when you them put in cape and tights and have them slug it out”.”

KFC: Making dreams come true with 11 herbs and spices

Introducing the Skinwich. Apparently being tested in KFCs throughout America. It’s every chicken lover’s dream. Because everybody knows the skin is the best bit of the chicken.

It’s a beautiful case of turning byproducts into products. All those people wanting their “skinless chicken fillets” for “health reasons”…

Via Brain Residue (who gave it a thumbs down)

Kanye: The Saviour of Twitter

I confess, yesterday, while sitting in Greek and waiting to hear which way the independents would swing (in favour of democracy or broadband flavoured pork) I was relying on Twitter. Mainstream media is great for fact checking and objectivity – Twitter carries the can for immediacy (you don’t have to have your stuff approved by an editor). Because most of Australia was glued to live coverage anyway the pressure for news sites to post the info first was pretty low. So 1 point for Twitter.

By my count twitter is up 2 points currently – because they boast another scoop on mainstream media – the stream of consciousness rants and thoughts of one K-West. They’re needlessly and pointlessly interesting. In the last couple of days he posted a stream of stream of consciousness (a river of consciousness perhaps) thoughts that cobbled together (let Gizmodo do it for you) amount to a lengthy apology to Taylor Swift for last year’s Grammy interruption, and an apology to his fans who had to leap to his defence as a result.

An excerpt:

“The media has successfully diminished the “receptive” audience of KANYE WEST. Taking a 15 second blip, the media have successfully painted the image of the ANGRY BLACK MAN, The King Kong theory. I’m the guy who at one point could perform the Justin Timberlake on stage and everyone would be sooo happy that I was there.

People tweeted that they wish I was dead… No listen. They wanted me to die, people. I carry that. I smile and take pictures through that. I wear my scars. It’s almost like I have to where a suit to juxtapose my image and I won’t lie: IT WORKS!

I wrote a song for Taylor Swift that’s so beautiful, and I want her to have it. If she won’t take it then I’ll perform it for her. She had nothing to do with my issues with award shows. She had no idea what hit her. She’s just a li’l girl with dreams like the rest of us. She deserves the apology more than anyone.”

Aww. Shucks.

You might remember Tea Party Jesus, words from members of the new “conservative force” in American politics in speech bubbles on pictures of Jesus. Well, Jesus Needs New PR has gone one better. Kanye West Jesus.

Further proof, if required, that Kanye is not the messiah, just a very naughty boy with a palpable messianic complex.

Evolution of Batman

The technological sophistication of Batman’s suit is an interesting measure of the technological sophistication each moment in the last 70 years (Batman first hit our screens in 1943).

From here.

New Dimensions

The BBC has launched a cool web service called How Big Is It Really that lets you put the area of significant events, places and objects from throughout history on the map. Literally. Wherever you want. It will entertain you for at least five minutes.

Wet floor sign says “na na na na na na na na”

Nothing says stay off this floor like the caped crusader.

Via BuzzFeed.

The last of the Mexicans

That would be a Daniel Day Lewis movie I’d watch… However, if you have a picture of our non-Mexican Mexican friend to submit for the “Make Him A Mexican” challenge – today is the day. Last chance to win a fabulous Mexican prize. I promise you will be disappointed by whatever it is I choose to send your way should you win.

Entries have dried up somewhat, but a couple of people have suggested they’d be entering, and haven’t yet. So get cracking. Here’s a late submission from my wife, Robyn, who is working up some mad photoshopping skillz.