For anyone looking to get some media coverage through the power of PR (and not willing to pay me big bucks to do it – my Google Profile says I’m a PR Specialist) I endorse most of the content in this article.
“Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.”
*Weakest heading ever.