Category: Christianity

Religious inkling v religious inking

Chris Eckert is an artist. And a philosopher. Of some sort. Though all artists would like to think they’re philosophers. And I really like this “Auto Ink”

He wanted to represent the truism that the greatest predictor for your religious beliefs is where you live. Which is true. It’s not the only factor, but it is a factor.

So he designed this…

It’s a tattooing machine that will randomly assign you a religion – and you’ll be stuck with it for life, symbolically tattooed on your wrist.

What I’d like to know, is what happens if you want to choose a religion after doing the hard work of thinking about it (what would I know though, my parents are Christian so my compliance was virtually assured). Can you get a second tattoo? Over the top of the first?

Here’s the blurb from the machine’s web page:

“The strongest indication of a person’s religion is geography. You are born into your religion. That doesn’t make it irrelevant or incorrect–religion provides a framework for basic morality that’s very powerful and it gives people a cultural identity that spans borders. I’ve attended mass in Dutch, German, French, and Spanish and I’ve always felt like I belonged. While my personal experience with religion is one of inclusion, a system that unites people from different regions and cultures, the public face of religion is often one of exclusion. Muslim, Christian, and Jewish zealots who know what God wants. More specifically they know what God doesn’t want and apparently God does not want me…or you. This public face of religion is always so certain, self-confident, even arrogant. That anyone could possibly know the “truth” when that truth is randomly assigned at birth is just funny.

Auto Ink is a three axis numerically controlled sculpture. Once the main switch is triggered, the operator is assigned a religion and its corresponding symbol is tattooed onto the persons arm. The operator does not have control over the assigned symbol. It is assigned either randomly or through divine intervention, depending on your personal beliefs.”

It’s provocative and creative. So it’s art. Watch it work.

The “real” Holy Hand Grenade

If only Monty Python knew the truth. Holy hand grenades aka glory bombs actually make people laugh.

Via scotteriology

PETA wants animal inclusive Bible

Let me just start by congratulating PETA for sinking to a new low with the name of their blog. The PETA files. Because we all think animal rights should be associated with child abuse, for the lols.

Then, let me move on to highlighting PETA’s latest ridiculous campaign.

“When PETA heard that the Committee on Bible Translation had revised the New International Version (NIV) of the Christian Bible to use gender-inclusive language, such as replacing “men” with “people,” we thought, wouldn’t it be great if the new NIV showed consideration for female (and male) animals too? So we wrote to the Committee on Bible Translation and asked them to use “he” or “she” rather than “it” to refer to animals in the next edition of the NIV.

“Language matters. Calling an animal ‘it’ denies them something,” PETA Vice President Bruce Friedrich told CNN. “They are beloved by God. They glorify God.”

Since God loves all His creation (and if you’re not convinced of this, try reading Matthew 25:40, Isaiah 11:9, or Luke 6:36), it’s only fitting that humans do the same by showing respect to every living being. Maybe Psalm 50:11 says it best: “I know and am acquainted with all the birds of the mountains, and the wild animals of the field are Mine and are with Me, in My mind.” Perhaps if we change the way we speak about animals, our thinking will follow.”

Here’s the CNN piece referred to in that post

There are some more stupid quotes from PETA in that article, here’s the meat of their argument.

“God’s covenant is with humans and animals. God cares about animals,” Friedrich said. “I would think that’s a rather unanimous opinion among biblical scholars today, where that might not have been the case 200 years ago.”

Now, I’m not sure that PETA has even a rudimentary knowledge of Greek or Hebrew – but they may be interested to learn that their beef is with the languages themselves, not with the Bible translators. Because the languages have male, female, and neuter nouns – and you’d have to bring gender to the table by your own agenda, to suggest that animals are anything other than an it. You’d have to create a bias in the text. Which is exactly what translators shouldn’t be doing.

David Berger, a Hebrew scholar lets them have it on this basis in that CNN article:

“In Hebrew all nouns are gender-specific. So the noun for chair is masculine and the noun for earth is feminine. There’s simply no such thing as a neutral noun,” Berger told CNN. “It’s unusual to have a noun that would indicate the sex of the animal.”

Another scholar, from Baylor University, David Lyle Jeffrey, disagreed with the rest of the nonsense from PETA’s suggestion…

“I agree with their contention that God cares for all of creation,” Jeffrey said. “It is true that we have a responsibility to reflect that affection.

“In gender-inclusive Bible translation the generic terms for humankind, let’s say, are then replaced with an emphasis on he or she. Instead of the generic he, you say he and she. I don’t quite see how that would work with animals,” Jeffery said.

“Do we need to know the gender of the lion Samson slew? What would it give us there?” he said. “You could try to specify that, but you would be doing so entirely inventively if you did. It’s not in the original language. … Nothing is made of it in the story.”

“When you get to the point when you say, ‘Don’t say it, say he or she’ when the text doesn’t, you’re both screwing up the text and missing the main point you addressed.”

If Owl City was a middle aged Christian woman in pink…

They might sound a little bit like this.

This reminds me of a karaoke act at a church concert I was at once. And that is not a good thing…

The subtitle thing on YouTube says:

“A great song with a powerful message! Enjoy!”

Here’s my powerful message. I didn’t.

She has heaps of songs on YouTube. You can watch them all.

This one, perhaps ironically, is called “Your Voice Is My Healing”…

Based on the birth year in her username this is a 67 year old woman. So she should know better. Or perhaps this is what the 66 year old men are looking for these days.

The Ten Commandments according to a two year old preacher

This child preacher (skip to a minute into the video) is edited a little bit to make him sound like he’s on speed or something. Which isn’t a nice thing to do to your kid. His dad’s website, (his dad’s name is Michael Pedrin and he also makes videos), says he’s 2 years old.

Churches and the F word – because the sixth letter of the alphabet is “cutting edge”

I know it’s hard to show that you’re a church that isn’t like all the other churches. A church that’s a little bit edgy – like Jesus was. A church that’s down with the sinners – like Jesus was. A church that is prepared to insult the religious establishment – like Jesus was. A church that is prepared to challenge social norms – like Jesus was… But you know what Jesus wasn’t? He wasn’t edgy for the sake of edginess, hanging out with sinners because he was one, insulting the religious establishment for the sake of it, or challenging social norms to get attention.

So while you might think preaching a sermon telling everybody in your congregation to “F off” – where you mean forgiveness is the kind of sermon Jesus would have preached…

It probably isn’t. I can’t claim to speak for Jesus. I can claim to be faithfully reading and teaching God’s word. But I don’t need the spiritual gift of discernment to know that this is excessively stupid. And only moderately more stupid than preaching this sermon series:

“We’ve all said it; sometimes it’s the only words we have to describe our life… all F’d up! God doesn’t intend for our lives to stay that way, instead He turns our life around through His grace and forgiveness. With His strength and the help of true friends we can move forward. Life doesn’t have to stay All F’d Up!”

See, in this case they’re not even bothering to couch the language as some sort of adoption of the letter F. They’re just being contempervant. Where contemporay meets relevant in portmanteau glory.

One step better, but still incredibly stupid and naive, is the attempt to reclaim the letters WTF for the sake of your church community.

Does anybody actually think this is a good idea? This is why branding professionals exist. To stop you doing what you thought in the shower (when you were really tired and recovering from a bout of delirium, before you’d had your coffee) was a good idea. It’s not a good idea. It’s a dumb idea. You don’t want people looking at your church sign and responding with the very thing you’re trying to rebrand. It’s just a dumb idea.

From Church Marketing Sucks.

“We are aware of what ‘WTF’ originally stands for, and that is actually why we chose it,” says Rob James, with Copper Pointe Church, the Albuquerque, N.M., church behind the college and young adult ministry, Wake. “It is something that our target audience is very familiar with. We are a progressive college group located in Albuquerque, N.M., and we know that any college-aged person is a phone-weilding, text-sending machine. So why not use what they are familiar with?”

“WTF” was on purpose. In fact, it’s a main cornerstone in their branding. Their url is wakeWTF.com, their Twitter handle is @WTFisWake and their Facebook page is Facebook.com/WTFisWake.

(im)mortal kombat: Preacher man’s “Slaying in the Spirit” fatality

Yeah. Finish him.

Thanks to Izaac for the link…

Things to click (and read)

Sometimes I need to clear the thirty tabs I have open in my browser and I can’t be bothered posting them separately. This is one of those times, and it reflects on me, not on the content of these links that you should read.

There’s a rumour that floats around the Internet every now and then that Facebook is responsible for one in five divorces these days as people rediscover old flames. This rumour is just that. A rumour. The Wall Street Journal kills it.

“The 1-in-5 number originated with an executive at an online divorce-service provider in the U.K. Mark Keenan, managing director of Divorce-Online, which allows Britons to file uncontested divorces at low cost, had just launched the company’s Facebook page and wondered what role Facebook has in precipitating divorces. After determining that the word “Facebook” appeared in 989 of the company’s 5,000 or so most recent divorce petitions, he had Divorce-Online issue a news release in December 2009 stating “Facebook is bad for your marriage.”

Mr. Keenan acknowledges that his company’s clients aren’t necessarily representative of all divorces, and he adds that his firm never claimed that Facebook actually causes 20% of divorces. “It was a very unscientific survey,” Mr. Keenan says.

Elsewhere, Clayboy (a newie for me) has two must read posts about the new atheists – the first about the conformity of “free thinker” thinking, as demonstrated by a magazine called The Freethinker, the second about whether Christians can value atheism.

“I might even ponder whether the award for secularist of the year (apparently a “prestigious” one – who knew?) reflects this. The winner is not Salman Taseer, the nominee who was assassinated for opposing the Pakistan blasphemy laws mainly aimed at Christians, but Dutch Euro MP Sophie in ’t Veld who, er …, bravely organised a protest against the Pope.

I am somewhat underwhelmed in my admiration for such a courageous achievement advancing the cause of rational civilisation.”

Slate says the lack of looting in Japan is down to the Yakuza. Which is pretty cool.

“Organized crime. Police aren’t the only ones on patrol since the earthquake hit. Members of the Yakuza, Japan’s organized crime syndicate, have also been enforcing order. All three major crime groups—the Yamaguchi-gumi, the Sumiyoshi-kai, and the Inagawa-kai—have “compiled squads to patrol the streets of their turf and keep an eye out to make sure looting and robbery doesn’t occur,” writes Jake Adelstein, author of Tokyo Vice: An American Reporter on the Police Beat in Japan, in an e-mail message. “The Sumiyoshi-kai claims to have shipped over 40 tons of [humanitarian aid] supplies nationwide and I believe that’s a conservative estimate.” One group has even opened its Tokyo offices to displaced Japanese and foreigners who were stranded after the first tremors disabled public transportation. “As one Sumiyoshi-kai boss put it to me over the phone,” says Adelstein, ” ‘In times of crisis, there are not Yakuza and civilians or foreigners. There are only human beings and we should help each other.’ ” Even during times of peace, the Yakuza enforce order, says Adelstein. They make their money off extortion, prostitution, and drug trafficking. But they consider theft grounds for expulsion.”

Elsewhere, I’ve been taking part in an increasingly lengthy discussion about gay marriage on the solapanel.

Five Senses Coffee offers a great diagnosis guide for figuring out what is wrong with your espresso. Well worth a read if you think your coffee could be better.

First Things has a good list for engaging with people in the online world. Especially for responding to people you don’t know who disagree with you.

“The manner of your answer will affect your inquirer more than its content. You are often, as far as you can tell, trying only to encourage him to hear the answer, to open a crack in his defenses that might over time open into a door. Hope and pray that you are only one—perhaps the first, but perhaps not—in a series of encounters that will bring him to see the truth. You do not need to win the argument to change his life.”

You should be reading Things Findo Thinks – I haven’t linked to it for a while, but Findo seems much more interested in engaging the nu-atheists than I presently am, so if you want your fix of fallacy busting, head there. Try this post about arguments from authority on for size. It’ll help you avoid bad arguments about your arguments.

It’s iPad 2 week this week. And luckily my wife is going to let me buy one. Unlike this guy in the states, who allegedly had to return his iPad because his wife said no. At least that was the reason he gave on the post-it note that went to the store, that was passed on to Apple Corporate, who may or may not have sent back the iPad with a note reading “Apple says yes”… brilliant if true.

Pole fitness for Jesus?

Huh? My sister sent me this.

Huh?

“I’m very Christian. I go to church every Sunday… I think that there’s nothing wrong with what I do… I teach women to feel good about themselves. I teach them to be empowered. God is the only person that judges. So anybody who wants to judge me feel free to do it. I’m good with God, so I really don’t care what people think…”

Well. Then. You won’t mind that I think this is one of the stupidest things I’ve ever seen.

Did you hear the one about the “non-Christian news anchor” who made Rob Bell look dumb

This video is doing the rounds. It’s painful viewing.

There are a couple of things I don’t like about it – one is the dichotomy that Bashir sets Bell up with. Bell can’t win with the question the way it’s framed. So it wasn’t particularly nice.

The other is that people keep calling journalist Martin Bashir a non-Christian, when he’s not. He, like me, is a reformed, evangelical, Presbyterian. A good Presbyterian no less. Who would doubtless be accepted for candidacy for holding orthodox theological views and having no characteristics that disqualify him from ministry…

This also explains why Bashir has such a grasp of Christian theology and why he sounds like he has a dog in the fight. Because he does. This Guardian Profile from 2003 is one example of Bashir’s Christianity being well known.

Feeling like…

If a good job offer came today I’d take it. Pack this ministry thing in, and become jaded and burnt out before my time.

This feeling is not helped by an incredibly fun PR consultancy role I picked up a couple of weeks ago promoting a major motorsport event in Townsville which is engaging, and exciting, and takes ten hours a month, and pays monstrously better than church work.

This is the reality of ministry though. Right? Sacrifice. 1 Peter 3 is my theme chapter for today. This is how to live, and why… and how I need to work at responding when people disagree with me, or find me disagreeable.

“8 Finally, all of you, be like-minded, be sympathetic, love one another, be compassionate and humble. 9 Do not repay evil with evil or insult with insult. On the contrary, repay evil with blessing, because to this you were called so that you may inherit a blessing. 10 For,
“Whoever would love life
and see good days
must keep their tongue from evil
and their lips from deceitful speech.
11 They must turn from evil and do good;
they must seek peace and pursue it.
12 For the eyes of the Lord are on the righteous
and his ears are attentive to their prayer,
but the face of the Lord is against those who do evil.”

13 Who is going to harm you if you are eager to do good? 14 But even if you should suffer for what is right, you are blessed. “Do not fear their threats; do not be frightened.” 15 But in your hearts revere Christ as Lord. Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have. But do this with gentleness and respect, 16 keeping a clear conscience, so that those who speak maliciously against your good behavior in Christ may be ashamed of their slander. 17 For it is better, if it is God’s will, to suffer for doing good than for doing evil. 18 For Christ also suffered once for sins, the righteous for the unrighteous, to bring you to God. He was put to death in the body but made alive in the Spirit. “

Cee-Lo Sanctified

Christian music fans rejoice! One of the biggest musical hits of last year was Cee-Lo’s catchy number that was far too rude for Christians to wander around singing along to. So here, as a piece of public service, is a Christian version for you to learn and hum along to.

And if anybody asks, upon hearing your humming. You can tell them the gospel as told by this song.

WJGTD: Would Jesus “Get Things Done”

I am a little bit sick of the Getting Things Done (GTD) evangelists pushing GTD as the only way to live. GTD does not fit with my personality type. And it’s not something that is Biblically mandated. At the very least it falls into the category of wisdom. But it’s possible to be productive without having a “to do” list with the methodological ticking off of checkboxes.

Here’s a Mark Driscoll sermon on the barren fig tree. Now, I don’t want to get into the finer points of Mark Driscoll’s preaching here, but I think it’s fair to say that what he does with the figs borders on allegory, and if he’s preaching as though he’s speaking God’s word to God’s people, then this is just wrong. I don’t need to conform to the GTD view of productivity to be doing good kingdom work. Here’s the passage he’s preaching from:

6 And he told this parable: “A man had a fig tree planted in his vineyard, and he came seeking fruit on it and found none. 7 And he said to the vinedresser, ‘Look, for three years now I have come seeking fruit on this fig tree, and I find none. Cut it down. Why should it use up the ground?’ 8 And he answered him, ‘Sir, let it alone this year also, until I dig around it and put on manure. 9 Then if it should bear fruit next year, well and good; but if not, you can cut it down.’

It’s bizarre that he opens up this sermon with this quote:

“That being said, I want to give you a few principles for interpreting parables in general and then we’ll look at today’s parable in particular. Now, when it comes to interpreting the parables, one thing I will say is that they are frequently abused and misunderstood. They are mistreated, misinterpreted, misapplied. So we have to be careful with them.

One way that this happens is that people will use the parables to teach doctrine. The parables are simple stories. They’re not intended to introduce new doctrines. They illustrate, illuminate existing doctrines, they’re extended analogies. So the Bible teaches a propositional truth claim and the parable illustrates it. It helps to expand it, illuminate it. It gives us new perspective on it.”

Now. Here’s where he starts veering into the “you must GTD” territory that I find pretty harmful, and based solely on what has worked for him, in his circumstances, with his personality. Here he starts with his conclusion, and then essentially begs the question. He defines fruitfulness before he says that God cares about fruitfulness. But who says his definition of fruitfulness is right?

“Here’s the question that is seeking to be answered by the parable: Does God care about results, yes or no? Yes, God cares about results. God cares about effectiveness. God cares about performance. Here the word that encompasses all of that is “fruit,” “fruit.” God cares about fruitfulness. Fruitfulness here is good works. Good works, obedience, a changed life, living a kind of life that makes a difference, that when your life on the earth is done, people miss you because you were a gift to them. You were a channel of God’s grace to them. You provided wisdom or generosity or help or service or rebuke or encouragement. That you were giving. That you were fruitful. That your life counted. That you weren’t just a consumer, you were a producer. You didn’t just take from everyone and everything, but you gave and they were blessed by you.”

He doesn’t tie salvation to fruitfulness – in fact, he explicitly says that we’re different from traditional religion that does do that, and that we’re saved by grace, but his exhortation to live wisely borderlines on mandating his personal approach to life as normative Christian behaviour.

“It’s not about just belonging to Jesus and going to heaven. It’s about belonging to Jesus, living a fruitful life, and then going to heaven for an eternal reward. Your life counts, your life counts, your life matters. God has fruit for you to bear. He has good works for you to do. He has things for you to accomplish. Not so that you can become a Christian, but because you are. Not so that you’ll become pleasing in his sight, but because through Christ you already are.”

Ok. With you still.

“And so, to extend the analogy, Mars Hill is a vineyard. He’s a tree, she’s a tree, you’re a tree, I’m a tree, we’re all trees. This is God’s vineyard. We’re all fig trees. And it’s a good time for us to look back on the previous year and celebrate and rejoice. Say, “You know what? Insofar as a vineyard goes, what a great vineyard Mars Hill Church is. So much to celebrate, so much to rejoice in. Biggest harvest ever, praise God. Look at all the figs.”

Hmm. Ok. So fruit is how big your church gets. One thing I will say about Driscoll is his opening, middle, and closing statements about Mars Hill are always on message and reinforcing the brand. They do this so well. Have a look at some transcripts. Somehow joining the City, the social network they use, signing up for a small group, and getting your life in order so that you can contribute to church life, is an application of every passage. Be part of us. Join us. Serve the community. That stuff is great. But before the end is some more middle – and we’re now being asked to hold two truths central to our interpretation of this passage. We’re building a syllogism baby. One – God wants you to be fruitful and effective, two we are to identify the figs that weren’t appearing in this parabolic man’s vineyard as our own works and productivity.

Here’s where we get a little bizarre. The application, well, one of them (and this is the tip of a pretty deep iceberg)…

“Some of you, your big problem is you don’t count your figs. You’ve got to measure, count. Some of you are naturally administratively gifted and organized. You’re so freakishly tidy, you actually need to calm down, okay? But some of you need to get a label maker and you need to get a plan, right? You need to put some plans together.

Let’s say, for example, you want to lose weight this year and you want to be healthy. First thing you need is a scale. “How many figs do I weigh? Okay, how many figs do I weigh? I got to count my figs.” And then you got to read the boxes and labels. “How many calories, how many figs am I eating?” You’ve got to track it.

Some of you say, “I don’t like numbers. I’m not good with numbers.” You got to learn to count your figs. You won’t make changes in your life unless you’re tracking it, keeping an accounting and a reckoning of it. That’s the point of the parable. He’s got an idea of where his figs are coming from and where there is fruitlessness.

And some more…

Number four, measure fruitfulness, not busyness. This one’s huge. Some of you say, “I’m busy! I’m active! I’m so busy, I’m committed to every—” but are you fruitful? There’s a big difference between busyness and fruitfulness. Some people, they are filled with coffee. They’re returning e-mails, talking on the phone, texting while they’re driving, doing their make-up and their hair while doing Pilates on their way to work. I mean, they’re multi-taskers, they’re busy, they’re active, they’re rushed. They’re always late, they’re not emotionally present when they’re there with you. They’re taking calls over dinner, I mean they—stuff’s falling through the cracks. They’re not sleeping enough, they’re stressed out and shaking. “I’m so busy!” And what they want is compassion. What they need is fruitfulness. Some of you need to learn to say, “I can’t do that, I can’t do that, I can’t do that. I need to see three things through to completion rather than seven things through to incompletion. I need to be fruitful, not just busy.

Then you have to get a mentor, like the guy in the parable did. And use your manure. Like the mentor in the parable said to – and the whole way through Driscoll is peppering his talk with examples from his own life.

GTD is the new prosperity gospel

If you order your life it’ll be better. That’s the line we’re being fed by those who’ve read and conformed to David Allen’s Getting Things Done. Mark Driscoll is a disciple, and one of his points of application in this sermon is basically the “capture everything” mentality of GTD. I can’t imagine spending my life trying to write down everything I think and do. So that I’ll do it better next time. Here’s my tip “Just do it”… it worked for Nike. All this reflection seems bizarre. And I don’t think Jesus spent each evening meditating on his day. He just kept doing the stuff he had to do. I’m not sure he was ticking off a list either. Because he was happy enough to change his plans and be distracted when people came up to him in crowds.

“So I spent a little time working on my life, not just in it, putting together my schedule for this year, my travel schedule for the next eighteen months, my preaching schedule for the next twenty-four months. Plans for Mars Hill, plans for my family, trying to tee it all up. Yeah, there will be adjustments, nothing’s perfect. I sat down with Gracie and we took a whole day, just us, laptops, paperwork, put it all together.

What’s an ideal week look like? What do you need from me? What’s working? What’s not working? How can we help? How do we need to adjust the kids’ chores? How did the holidays work? What do we need for vacations this year? What are we going to do for the kids’ birthdays? What about sports? You know the complexity of life. And Gracie and I spent a whole day putting the year together. We made a plan. We made a plan. And by the grace of God, we’ll take notes along the way and we’ll make adjustments and next year will be better than the year that we’re looking forward to right now, I hope and pray, by the grace of God.”

It’s great that GTD works for some people – but preaching it, from the pulpit, without any alternatives, is just a little too “conform to my way of thinking” for my liking. It’s wisdom, it’s not an imperative. There’s no 11th commandment.

This quote is pretty cool though, it may contain traces of ninja:

Soren Kierkegaard, a Danish philosopher who was a Christian, he had a great insight regarding parables. He said that parables sneak up on you. They’re like ninja stories. All right, you don’t seem them coming. Because if you’re confronted with the truth—let’s say for example you’re in sin and you’re confronted in the truth, you may bristle and fight and defend yourself, and a story, a good parable, sneaks up on you because you don’t see it coming.

I don’t think Jesus was a GTDer – what are your thoughts? Should I be breaking out the label maker and starting to systematise my life (my wife isn’t allowed to answer this question)?

Christian rap kids sing wearing snuggies

Don’t people know YouTube videos can be set to private?

The Bible and Press Releases: What do they have in common?

I just wrote a massive post on Venn Theology about literary theory and the Bible. You should read it, and comment (it is 2,500 words). Because this is something I’ve spent most of the semester so far thinking about, and wanting to argue about, with people who are big on single purposes for books of the Bible, and single “implied readers”…

But here’s a little bit I thought was more generally interesting. I reckon a lot of the Bible is written to persuade, and I think there’s a natural comparison between the Bible and press releases – which shapes the way I approach questions of rhetorical purpose. From that post (which I’d love you to read and comment on):

I want to suggest that much of the Bible, particularly the historic and prophetic books of the Old Testament, and the gospels, are just like Press releases. The case is harder to make for the New Testament pastoral epistles, where specific intended readers are mentioned. But letters to church groups, because they naturally contain people of different status (both spiritually and socially) are, again, just like Press Releases.

Press releases are, by their nature:

  • Intended for multiple audiences – the media, and the masses (through the conduit of the media). What you write in a press release needs to tick the right boxes for the journalist who’ll read it (because you send it to them), but it also has to have some sort of appeal to the final audience. In the case of my organisation press releases were put online for our members (financial supporters) and the public to read, sent to journalists, staff, politicians and board members.
  • Factual, but subjective – press releases are a particular interpretation of the facts. It’s not the job of the press release writer to be objective. That’s the journalist’s job. Press releases come with bias.
  • Persuasive for each intended reader – there’s not a whole lot of point writing a press release if you’re not trying to persuade somebody to respond in a certain way on the basis of the facts of the story. Press Releases aim to persuade each intended recipient – and often to persuade them to do different things. The journalist has to be persuaded to write a story, the end user (the reader) has to be persuaded to see things from your point of view and to act accordingly, the staff member of your organisation has to be persuaded to think (and speak) of the subject matter a particular way, the financial supporter has to be persuaded that your work is of value and that they should keep supporting it.

Those three elements become important when you set out to write a press release. Every line counts. But every line counts differently for different people. Joe Average may not care where the money for a project is coming from, but the small business who has given you $1,000 of their hard-earned wants to know that that cash is being put to good use. The Board of Directors don’t really care about how a project is going to effect an individual resident, but papers love that stuff. Because they like pictures and stories about people. But the one document is used to inform and persuade many readers, from many backgrounds. And that is wrapped up in the author’s intent. If the author writes with purpose. And I’d like to assume that the writers of the Bible fall into the category of writing with purpose. But I think our job is to assess each book of the Bible for a variety of purposes for a varied audience – not one purpose for one audience. Unless that purpose is specifically stated. But even then, it’s place in the canon suggests that God has different purposes for different people in different circumstances to the intended recipient. Right?