A little bite of Apple: the Apple logo explained

This is a pretty candid interview with Rob Janoff, the guy who designed the Apple logo, where he debunks a bunch of rumours – like any connection with the garden of Eden.

“Well, I’m probably the least religious person, so Adam and Eve didn’t have anything to do with it… I designed it with a bite for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple. Something that everyone can experience. It goes across cultures. If anybody ever had an apple he probably bitten into it and that’s what you get. It was after I designed it, that my creative director told me: “Well you know, there is a computer term called byte”. And I was like: “You’re kidding!” So, it was like perfect, but it was coincidental that it was also a computer term. At the time I had to be told everything about basic computer terms.”