Tag: bailout

There’s a list of things you shouldn’t do if you’re a major company that has received a government bailout. At the top of that list is taking out advertisements in major (expensive) publications thanking people for the generosity that was foisted on them by government distribution of tax dollars.

People are pretty unhappy that they have to bail out big companies from their own pockets. So if you book out a full page advertisement in the Wall Street Journal – you’re going to cop some flack. As Chrysler learned the hard way. Here’s a page full of feedback from its blog (which was pulled so this is the google cached version). And here’s a sample…

“Depending on placement, full page ads placed in the Wall Street journal can cost over $200,000, not to mention the other publications where this ad was placed. So, at least a quarter of a million dollars of our money was spent on an ad thanking us for our contribution. A contribution that the majority did not want to make. This ad screams “Hey, look what we are doing with your tax dollars, lol.” This ad is yet another example of frivolous and clueless spending. Thank us by using OUR money to make your company profitable, not with a meaningless ad. As the old saying goes,”Actions speak louder than words.”