Remember Beck?
No? Not the Ted Danson show. That was Becker. And it sucked.
Beck. This guy.
The guy John Safran “exposed” as a scientologist (he was already well and truly known as a scientologist).
Anyway. Now that the short primer on Beck is over – he’s doing something a bit cool, he’s releasing an album. As sheet music. Through McSweeney’s – and they’ll be featuring notable user generated versions of the music.
(this is a mockup.)
This is ultra low fi. It’s lower fi than a 4 track tape release. It’s also a really nice way to tap into the music culture of the internet – in a fashion similar to Gotye’s remix of covers of his own song – harnessing user generated stuff is my favourite way to use the power of web 2.0.