best job in the world

How to run a better tourism marketing campaign

I know a little bit about tourism marketing. I thought I could share some of my learnings with you today.

Rule 1. If you launch a much publicised media phenomena and bring a person to your destination giving them the “best job in the world” please do all in your power to make sure they don’t encounter one of your deadly natives.

Try spinning this

THE winner of the so-called “Best Job in the World” has been stung by a potentially deadly jellyfish.

Ben Southall said he had experienced a “crazy 24 hours” after the tiny irukandji struck off the coast of Queensland in Australia.

Best job in the world

It has been remiss of me not to post about the best job in the world earlier. We had an embargoed briefing on the campaign from Tourism Queensland a while ago and I thought “this would be fun to blog about”… except we signed confidentiality agreements.

Tourism Queensland had to jump through massive HR hoops to run this campaign so they deserve all the coverage they’re getting. Even if they did have the little mishap with fake applications at the start. The message is reaching all corners of the globe. Osama Bin Laden has applied. But his application was rejected. Here’s the video:

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