Fancy billboards with real time content are all the rage – the Fitness First board with built in scales made waves on the web – there’s a great billboard near the airport in Brisbane with a population counter updated in real time.
As toasters that print the day’s weather forecast are the future of breakfast – so billboards that present the snow report on your favourite ski field are the future of billboard advertising.
See it in action:
Tryvann – The Snowing Billboard from Martin on Vimeo.