Tag Archives: book titles for a new generation

Books, old and new

I like books. I like old books. I like book titles. You can judge a book by its cover. Normally.

Kottke linked to this great little discussion thread featuring old books retitled for today’s market.

It started off with these – and got more fun in the comments:

“Then: The Wealth of Nations
Now: Invisible Hands: The Mysterious Market Forces That Control Our Lives and How to Profit from Them

Then: Walden
Now: Camping with Myself: Two Years in American Tuscany

Then: The Theory of the Leisure Class
Now: Buying Out Loud: The Unbelievable Truth About What We Consume and What It Says About Us

Then: The Gospel of Matthew
Now: 40 Days and a Mule: How One Man Quit His Job and Became the Boss

Then: The Prince
Now: The Prince (Foreword by Oprah Winfrey)”