book titles

Can you name these traffic optimised books?

McSweeneys put together a list of classic books reworked for the Internet generation…

  • 7 Awesome Ways Barnyard Animals Are Like Communism
  • The 11 Stupidest Things Phonies Do To Ruin The World
  • 8 Surprising Ways West Egg Is Exemplary Of The Hollowness Of The American Dream
  • 6 Shockingly Evil Things The Turn-Of-The-Century Meatpacking Industry Doesn’t Want You To Know
  • 5 Insane Ways London Could Become a Dystopia (And How It’s Not That Far From Reality)
  • 1 Weird Thing Caddy Smells Like

There are answers here. If you’re stuck. Which I was.

Books, old and new

I like books. I like old books. I like book titles. You can judge a book by its cover. Normally.

Kottke linked to this great little discussion thread featuring old books retitled for today’s market.

It started off with these – and got more fun in the comments:

“Then: The Wealth of Nations
Now: Invisible Hands: The Mysterious Market Forces That Control Our Lives and How to Profit from Them

Then: Walden
Now: Camping with Myself: Two Years in American Tuscany

Then: The Theory of the Leisure Class
Now: Buying Out Loud: The Unbelievable Truth About What We Consume and What It Says About Us

Then: The Gospel of Matthew
Now: 40 Days and a Mule: How One Man Quit His Job and Became the Boss

Then: The Prince
Now: The Prince (Foreword by Oprah Winfrey)”

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