Cross promotions

Wil Anderson just made this bold claim on the Gruen Transfer:

“The McDonalds Golden Arches are now more recognisable than the Christian Cross.”

True or false?

It kind of fails to take into account the historical brand recognition and needs to be more specifically defined.

A little bit of googling suggests that this was either a piece of corporate indoctrination fostered by McDonalds that has now become fact – or that there is an obscure survey that I can’t find from the late 90s conducted in Australia…

Your thoughts?