Coming soon to bad sports coverage near you: Ball Cam

We’re not there yet – and this is quite a nifty little concept – but I can see this new technology going bad. Innovative camera work at sporting events is one of my pet peeves. I want to see the action from a good angle, not from on the ground behind the in goal, or on some floating camera hovering at odd points in the stadium. And videos coming from within the ball are obviously the next logical progression now that we have a panoramic ball camera containing 36 lenses.