clever advertising

Don’t forget your toothbrush

These are some nice ads from Colgate. Nice and sinister.

Colgate normally gives out small product samples at annual events like “Oral Health Month” to remind target consumers, especially kids, to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected the samples. Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.

Turtle mail

Believe it or not turtles are ferocious – but that doesn’t negate this being a pretty awesome direct mail campaign from an insurance company…

“Based on the information obtained in the research, they sent warning plates, like those used for wild dogs, customized with the families’ pets.”

This one would not be out of place outside our house – Franky (short for Franklin) is a particularly vicious little reptile. We took a video of him stalking (and biting) my finger the other day that I’ll put up here one day.

Scroll to Top