Tag Archives: communication strategies

Talkin’ bout a revolution

This video has been doing the rounds – on the fountainside, Communicate Jesus, and Dave Mier’s excellent blog. Blogs by Moore College students have a tendency to be pretty good. Anyway. It’s worth reposting here.

There are big lessons to be learned here for anybody in PR and anybody trying to sell, promote or communicate any message. Any communication strategy without a social networking strategy is pretty rubbish. Unless you’re targeting the geriatric market (which when the baby boomers become geriatrics will be a massive market. The biggest in fact.)

There’s an interesting little comment in the video that essentially says social networking is more popular than porn. Which will have interesting implications for the way technology is developed. Because if there’s one thing I learned at uni it’s that communication technology is driven by demand from the adult industry.

The song also has the most overused and hackneyed soundtrack for this sort of video – the “Right Here, Right Now” song.