Cross

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Wil Anderson just made this bold claim on the Gruen Transfer:

“The McDonalds Golden Arches are now more recognisable than the Christian Cross.”

True or false?

It kind of fails to take into account the historical brand recognition and needs to be more specifically defined.

A little bit of googling suggests that this was either a piece of corporate indoctrination fostered by McDonalds that has now become fact – or that there is an obscure survey that I can’t find from the late 90s conducted in Australia…

Your thoughts?

The crux of it

How is it that some people can so comprehensively miss the point? Sometimes you discover things that you can only hope are some elaborate hoax, satire or cheap parody. LarkNews is one of my favourite websites – it harmlessly pokes fun at church culture with articles like this one, or this one. So when I clicked on a banner ad on their main page taking me through to this site – I expected to be met with more merciless parody. Unfortunately this seems genuine. How is it that these “Christians” can completely and utterly miss the point of the cross.

This is prosperity doctrine gone mad. For those who haven’t clicked the link:

“The Nazareth Cross Project aims to build the world’s largest and most impressive cross, standing at 60 meters tall, housing a magnificent church in its center. The cross will be decorated by some 7.2 million brilliant mosaic tiles of varying sizes, each one with a personal engraving. These tiles will be made of stone from Nazareth, or platinum, silver or gold.”

But that’s not all – you too can be part of this monumental project.

“7.2 million tiles will cover this majestic structure, each one engraved with a name. The purchaser will be able to choose both the material and location of the tile on the cross. By acquiring a tile with your inscription, you are connecting to the Holy Land in a most unique and profound manner. In the very heart of Nazareth, where the Virgin Mary heard that she had found favor with God, you will declare your belief in God’s mercy towards you or a loved one for generations to come.”

But wait, there’s more.


“The breathtaking Church with its panoramic view will be located at the intersection of the arms of the cross, 15 stories high, and will contain over 4500 square feet of floor space.In the 2.5 square miles (5 km2) surrounding this monumental cross, a visitor center will be built to offer a unique inspirational experience as well as a world-class educational and leisure center.”


“The central location of the church together with a circular monorail transportation system will provide pilgrims easy access to and from the historic Christian churches, the Fountain of Mary and the city’s central bazaars.”

Once you’ve paid up for your platinum tile it’d be a shame not to visit this spectacular eyesore, and they’ve thought it out so that those unable to travel can enjoy the decadence and “inspiration” on offer…

“This church will provide a stunning 360° panorama and an inspirational worship setting… This Church will serve Christian groups, both pilgrims and locals, with a setting for special services, such as Baptism, Dedications, and Matrimony. The services within the Church can be arranged to be broadcast over the Internet so that family and friends who are unable to attend can share in the experience of Nazareth.”

Sounds just as humble and austere as Jesus wanted people to be when he told us to “take up the cross and follow him.”

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