Sticky marketing

Human Rights activists spend far too much time sitting in cages in public spaces and doing things that are too easy to ignore. Largely because they’re so obnoxiously offensive that we immediately shield ourselves from the horrors they describe. Their campaigns aren’t generally “sticky” for this reason.

Stickiness is an important part of any marketing campaign – finding a message that is memorable is vital if your product isn’t something that involves an immediate and spontaneous purchasing decision (like a bottle of Coke). 

Stickiness was particularly important to this UNICEF anti-landmine campaign, in a more literal sense.

Adhesive stickers with bottom side simulating a detonator for explosive were placed on the pavements in Zurich. When the passers by checked their shoes, they saw the message from UnicefIn many other countries you would now be mutilated! Help the victims of landmines!

Get cremed

Cadbury Creme Eggs are a masterpiece of Eastery goodness. There’s a Facebook group calling for them to be sold all year round – and I’m all for that.

Cadbury ran a pretty awesome “egg death” marketing campaign where fans had to bring about the untimely demise of their favourite culinary creation.

Here’s something special – make sure you watch right until the gooey end.