Underbelly Creep

Channel 9 (and regional counterparts WIN) seems determined to force as much Underbelly down our throats as they can through a diet of cross-promotion and re-runs.

Last week they ran a two minute news story in the Queensland statewide news about the fact that the happenings documented in Underbelly were real. They happened 30 years ago. I thought news was meant to be timely.

Seven’s relentless cross promotion of their programming during the Australian Open was bad enough.

But this constant diet of Underbelly takes the cake. It was even featured on Getaway tonight. With a Sydney restaurant that’s a regular feature in the new series.

It’ll be on Here’s Humphrey next in the one where Humphrey gets whacked by a gangster, or the cast will bring a famous Mafia pasta dish to the set of Fresh.

What took the cake for me was last night’s A Current Affair. I try not to watch it often. But last night it looked like they were going to have something serious to say about the Pakistani terrorist attack on the Sri Lankan cricketers.

But no – it was about the “seedy underbelly” of Pakistani cricket – lumping terrorism, match fixing and corruption into a package that used the word Underbelly about eight times – and then even showed a clip from the show.

This Sunday morning Underbelly is the advertised feature of the Today Show.

Underbelly is this year’s Gordon Ramsay – and we all know what happened to him. He appears to have been ignominiously pulled from Channel 9’s Thursday schedule, and his family man image is damaged beyond repair. That’s what happens when Nine flog you to death.

No doubt the Footy Show will also have an Underbelly themed segment next Thursday night. And then it will all start over again when there are DVDs to sell.