It uses a hatchet. It’s a bit like a chicken deboner.
It’s a fantastic ad campaign. Here’s a second video…
You’ve probably seen this ad already. It is pretty brilliantly geared towards being a viral hit. Cute Kid. Star Wars. Short.
My favourite bit about the Internet’s love affair with the video was this little idea for Jedi themed Pass the Parcel at kid’s parties from BoingBoing:
“What we did was modify the game, “pass the parcel.” We had saw online that there were Star Wars versions of this, which primarily involved wrapping something up like a ball, and calling it a Death Star. However, we thought that it would be way more fun if we could convince the kids that if they used the “force” they could get the stereo to stop the music (and therefore entitling them to the act of unwrapping). This, of course, is easy to do since pretty much every stereo these days comes with a remote. Note that, obviously, the Star Wars theme was the music being played during the game. I tell you: it was one of the funniest things I’ve ever seen – here you have a group of 5 year olds “concentrating” so hard, and doing the classic Jedi hand gesture at the stereo trying to make the music stop.”