Tag Archives: how menus work

How restaurant menus work

Ever wondered why you go to a restaurant and end up ordering the dish that’s not the most expensive on the menu but is certainly not the cheapest. Here’s the answer.

2. The Anchor The main role of that $115 platter—the only three-digit thing on the menu—is to make everything else near it look like a relative bargain, Poundstone says.

Via CafeDave.