Tag: Human Rights

Sticky marketing

Human Rights activists spend far too much time sitting in cages in public spaces and doing things that are too easy to ignore. Largely because they’re so obnoxiously offensive that we immediately shield ourselves from the horrors they describe. Their campaigns aren’t generally “sticky” for this reason.

Stickiness is an important part of any marketing campaign – finding a message that is memorable is vital if your product isn’t something that involves an immediate and spontaneous purchasing decision (like a bottle of Coke). 

Stickiness was particularly important to this UNICEF anti-landmine campaign, in a more literal sense.

Adhesive stickers with bottom side simulating a detonator for explosive were placed on the pavements in Zurich. When the passers by checked their shoes, they saw the message from UnicefIn many other countries you would now be mutilated! Help the victims of landmines!

Monkey Business

This is really the craziest piece of legislation I’ve ever seen. Thanks Peter Singer.

clipped from www.smh.com.au

Don’t make a monkey of human rights

In Spain, a funny thing is happening on the way to the circus
— all the monkeys are disappearing. At least, that is what a
group of legislators on an environmental committee is hoping will
happen, now that the Spanish parliament is considering a resolution
to grant certain human rights to “our non-human brothers” – great
apes, gorillas, bonobos, chimpanzees and orang-utans.

The measure has broad support and, barring the unexpected, is
likely to become law within a year. After enactment, harmful
experimentation on apes, as well as their use for circuses,
television commercials and films, will be prohibited. It will be
legal for the 350 apes in Spanish zoos to stay there, but their
conditions will have to be drastically improved.

With a single stroke, Spain will also become the first country
to acknowledge unequivocally the legal rights of non-humans.

  blog it