Jim Lehrer is to journalists what any other respected expert is to their chosen field. He finished his last broadcast with a list of rules that have guided him through a career in the profession.
- Do nothing I cannot defend.
- Cover, write and present every story with the care I would want if the story were about me.
- Assume there is at least one other side or version to every story.
- Assume the viewer is as smart and as caring and as good a person as I am.
- Assume the same about all people on whom I report.
- Assume personal lives are a private matter, until a legitimate turn in the story absolutely mandates otherwise.
- Carefully separate opinion and analysis from straight news stories, and clearly label everything.
- Do not use anonymous sources or blind quotes, except on rare and monumental occasions.
- No one should ever be allowed to attack another anonymously.
- And, finally, I am not in the entertainment business.”