Following my post earlier today regarding the product placement posters – here are some interesting snippets from this SMH story today. It seems paying for product placement is no guarantee you’ll make the final cut – particularly in the new James Bond movie.
“Researcher the Nielsen Company reports that in the six months to the end of June 2008, the product placement market rose 11.7 per cent in the United States on the corresponding period in 2007.”
“…after years of Bond movies being used as vehicles to market watches, cars, clothes and phones, product placement in the latest movie is relatively restrained. Aston Martin, Smirnoff vodka, Sony and Virgin Atlantic may have paid millions but there is no guarantee their brand will be in the movie.”
“It appears everyone has learnt from the nadir of product placement – 2002’s Die Another Day – which had 25 brands, leading it to be dubbed Buy Another Day.”
Sony Ericsson saw a 20 % rise in sales after Casino Royale was released.
