Paper thin argument

The CEO of a paper company has called on people to print everything. Paperless offices kill the economy. Or something. This is why the Tobacco industry pays lobbyists to make egregious claims. You just look self interested and stupid when you come out telling people they need to use your product when a better alternative exists. You need a third party to do that for you.

John Williams, the president and chief executive officer of the Montreal-based fine-paper and pulp company, says the “think before you print” messages are “just bull” and he wants people to feel better about using paper responsibly.

“There is an appropriate use for paper. You should feel comfortable to use it appropriately and you shouldn’t be feeling there is some environmental negative when you use it,” Mr. Williams said at a news conference Monday.

“People do not have to feel guilty about using paper to print.”

Replace the word “paper” with “alcohol” and the word “print” with “drive” and you get some idea just how silly and selfish this campaign is.

On clichés and stereotypes

I did not know this. Did you?

Etymology is cool.

In printing, a cliché was a printing plate cast from movable type. This is also called a stereotype.When letters were set one at a time, it made sense to cast a phrase used repeatedly as a single slug of metal. “Cliché” came to mean such a ready-made phrase. The French word “cliché” comes from the sound made when the matrix is dropped into molten metal to make a printing plate.

From wikipedia, via Seth Godin