How to give Melbourne something to play for

So the Storm are thinking about appealing the decision to not allow them to earn points this season. Fair enough. I have an idea that will add drama to the Storm’s season and give them something to play for. Put them on negative 30 points. Let them play for the standard two points per game. But make it double or nothing. If they don’t reach 0 points by the end of the year, kick them out.

Worst. Campaign Timing. Ever.

Skins, a sportswear company, was a sponsor of the Melbourne Storm until today. They’ve just launched a marketing campaign called “Cheat Legal”

Here’s the ad.

Guaranteed to be parodied in the next 12 hours I’d say…