Dilbert creator Scott Adams on the Apple experience

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Scott Adams is pretty brilliant. I’m sure anybody familiar with Dilbert will agree. Here is his description of the iPhone.

Recently I bought something called an iPhone. It drops calls so often that I no longer use it for audio conversations. It’s too frustrating. And unlike my old BlackBerry days, I don’t send e-mail on the iPhone because the on-screen keyboard is, as far as I can tell, an elaborate practical joke. I am, however, willing to respond to incoming text messages a long as they are in the form of yes-no questions and my answer are in the affirmative. In those cases I can simply type “k,” the shorthand for OK, and I have trained my friends and family to accept L, J, O, or comma as meaning the same thing.

And on why you should invest in Apple as a result (from a story featuring his investment principle: buy shares in companies you hate, because you hate them because they’re good).

My point is that I hate Apple. I hate that I irrationally crave their products, I hate their emotional control over my entire family, I hate the time I waste trying to make iTunes work, I hate how they manipulate my desires, I hate their closed systems, I hate Steve Jobs’s black turtlenecks, and I hate that they call their store employees Geniuses which, as far as I can tell, is actually true. My point is that I wish I had bought stock in Apple five years ago when I first started hating them. But I hate them more every day, which is a positive sign for investing, so I’ll probably buy some shares.