Tag: Scott Adams

Dilbert creator Scott Adams on the Apple experience

Scott Adams is pretty brilliant. I’m sure anybody familiar with Dilbert will agree. Here is his description of the iPhone.

Recently I bought something called an iPhone. It drops calls so often that I no longer use it for audio conversations. It’s too frustrating. And unlike my old BlackBerry days, I don’t send e-mail on the iPhone because the on-screen keyboard is, as far as I can tell, an elaborate practical joke. I am, however, willing to respond to incoming text messages a long as they are in the form of yes-no questions and my answer are in the affirmative. In those cases I can simply type “k,” the shorthand for OK, and I have trained my friends and family to accept L, J, O, or comma as meaning the same thing.

And on why you should invest in Apple as a result (from a story featuring his investment principle: buy shares in companies you hate, because you hate them because they’re good).

My point is that I hate Apple. I hate that I irrationally crave their products, I hate their emotional control over my entire family, I hate the time I waste trying to make iTunes work, I hate how they manipulate my desires, I hate their closed systems, I hate Steve Jobs’s black turtlenecks, and I hate that they call their store employees Geniuses which, as far as I can tell, is actually true. My point is that I wish I had bought stock in Apple five years ago when I first started hating them. But I hate them more every day, which is a positive sign for investing, so I’ll probably buy some shares.