Tag: seth godin

The guru’s guru

I’ve never been one for gurus. Particularly self proclaimed ones who spit out pithy statements at random intervals.

Simone just hailed me as a guru of trivia, which was nice, which got me thinking about the concept of a “guru”.

Gurus tend to annoy me. Today, I’d like to introduce you to the guru of the internet. Seth Godin. I subscribe to Seth’s blog – mostly because he is a marketing guru. And sometimes he says useful things. The rest of it is twaddle. Like this:

“If it acts like a duck (all the time), it’s a duck. Doesn’t matter if the duck thinks it’s a dog, it’s still a duck as far as the rest of us are concerned.”

That’s a quote from a post on “Authenticity“.

Seth is a guru to so many people – but he has gurus too. Kevin Kelly, founder of Wired is one of those gurus. He’s like the grand daddy guru of the internet. He does seem pretty cool.

Kevin Kelly has gurus too. His gurus are people involved in the emerging church movement. He says as much here. Almost. He’s a Christian and he likes relevant stuff.

Being a fan of the emergent church means being a fan of Mark Driscoll. Almost. He was one of the people who started the movement but has since distanced himself from it. In writing. It’s probably not fair to lump him in with them – but it works for the sake of this little soliloquisious (surely the adjectival form of soliloquay) syllogism.

Mark Driscoll is now the guru of a generation of young Christian men who want authentic Christianity.

His guru is Jesus. So following the chain from Seth Godin – everybody’s guru – gets you to Jesus.

I guess my point is: Everybody you may consider a guru will have their own guru – once you get to the top of the pile of gurus that’s the guy worth following. Follow the guy with no gurus.