When the juxtaposition of “Schoolies” and “viral” is a good thing…
So. Schoolies week, for international readers and old people (lets face it – both of you are a minority in terms of the readership here) is a week where young school leavers traditionally do stupid stuff with alcohol. Scripture Union do a pretty awesome job of running camps for people who want to remember the week. I went. Back when I was a schoolie. Some people reading this were on the camp with me.
Anyways. This year SU Schoolies has gone viral with one of their nightly entertainment products (they have a variety show each night) – a parody of Party Rock Anthem – getting abundant media coverage (see Sunrise and ACA) and over 200,000 hits so far.
It’s a bit bizarre – my Facebook feed is filled with it. Which is to be expected given several of my Facebook friends were involved with the camp, are involved with SU, or made the video… but equally bizarre is that former colleagues and people I know who work in local government are posting it too. That’s the anatomy of a viral success.
So congrats to SU and the guys behind the video. They are, I think, the most famous YouTubers I know.