Trojan T-Shirts: Marketing by subterfuge

What do you get the German skinhead who has everything? Especially if you want them to reform form their Skinhead ways? You get them a nice skull and cross bone t-shirt. And you give it to them. For free. But you make it so that after one wash the shirt changes completely.


“With a skull-and-crossbones logo and the message “Hardcore Rebels – National and Free,” some 250 black T-shirts given away at a recent right-wing extremist rock festival were quickly snapped up. But there was more to the tough-looking image than met the eye.

Once the rightist rockers washed their new shirts, they were dismayed to find an entirely different message: “If your T-shirt can do it, so can you. We’ll help to free you from right-wing extremism.” The offer, complete with contact information, came from a group called Exit Deutschland, which helps people get out of the neo-Nazi scene.”

More here.

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