Technology has an incredibly limited shelf life. Remember the floppy disk? They were those square three and a quarter inch plastic things. There were even bigger ones than that once upon a time. Back in the olden days. Coming across a box of redundant technology is just like discovering buried dinosaur bones…
There are big lessons to be learned here for anybody in PR and anybody trying to sell, promote or communicate any message. Any communication strategy without a social networking strategy is pretty rubbish. Unless you’re targeting the geriatric market (which when the baby boomers become geriatrics will be a massive market. The biggest in fact.)
There’s an interesting little comment in the video that essentially says social networking is more popular than porn. Which will have interesting implications for the way technology is developed. Because if there’s one thing I learned at uni it’s that communication technology is driven by demand from the adult industry.
The song also has the most overused and hackneyed soundtrack for this sort of video – the “Right Here, Right Now” song.
