Tag: yoof of today

Grunge grudge

Grunge is so 1990s. The music in particular, the aesthetic in general. I am so very sick of seeing invitations/flyers/advertisements/websites designed with a grungy aesthetic. It’s usually done by people with no real appreciation of the sub culture they’re advertising to (ie the iGen boys and girls in their tight jeans and stupid faux 80s haircuts with bits that have obviously been missed by the hairdresser).

Grunge is cool if you’re in Seattle and either the pastor of a megachurch or a founding member of Nirvana. Otherwise you’re pretty much a wannabe.

Next time you’re asked to design something to promote an event for the yoof can you please avoid the hackneyed dark colours, letters with bits missing and scant regard to horizontal and vertical aspects. Nobody thinks you’re cool anymore. We just think you’re trying too hard.