When you want to make big bucks in radio you begin with ABC. It’s a sad fact of life that JJJ, and more broadly the ABC, cultivate 90%* of the media talent in this world, and they all eventually leave.
Roy and HG have had many trists and dalliances with commercial TV through their Olympic broadcasts and the like – but until now have remained true to their radio roots with “This Sporting Life” on JJJ on a Sunday afternoon. But no more. They’re off to the greener pastures of MMM. They did manage to stay there much longer than Merrick and Rosso, or Wil Anderson – and they command respect for that…
But for some reason this makes me angry. I was probably so ingrained by the left leaning creative types at uni that I scream “sell out” every time someone makes money out of their creativity. It’s a hard line to tread. The thing is – even JJJ radio personalities make an exhorbitant amount of money on the professional MC circuit.
Even ABC breakfast radio hosts command more than $10,000 an appearance** – and that’s pretty close to the base rate. Seriously, this is easier than painting some obscure blue poles on canvas. You get 100 of these gigs a year (assuming 1 mid week and 1 a weekend over 52 weeks) and that’s a million bucks. Why you can’t stick to your principles and stay committed to the station that nurtured your talent is beyond me. I guess this is the only way new talent is allowed an opportunity. But I find it all a little mercenary.
*arbitrarily selected figure
** One extroverted mathematician in particular, ex JJJ, we had him up here for a function a while back…
