Yesterday I posted a list of my top five rules for blogging.
Mikey posted a response on Christian Reflections – and a comment – reminding me of the cardinal rule of blogging (that I missed). Link to other people. Regularly. I like that rule. There will now be six posts in this series. Starting with this one…
Rule One – Blog Regularly
If you want your blog to last past the first week you need to have a plan to go past the first week.
Figure out a scope of topics you want to talk about. Come up with a regular feature. Do whatever it takes to have a steady stream of content – but in my experience most would be bloggers start up with big dreams and fall over after the second post.
The best way not to do this is to just post for the sake of posting until you develop a rhythm. Blogging is all about momentum. Momentum doesn’t build itself. The physical definition of the concept is that momentum is mass multiplied by velocity. You can’t generate blogging momentum without content posted regularly.
Readers won’t stick around if you don’t post often. Your friends might. But unless they subscribe straight away they’ll probably forget about you.
You need to be prepared to publish half polished thoughts and let your commenters do some work – if you can get commenters (but that’s rule two). That’s the beauty of the medium. Don’t see blogging as a place to share essays. It can be. But the pressure will kill you and keep you from posting.