A guide to promoting community events

I’ve spent the day putting together a White Paper for a PR client detailing how you might go about publicising and marketing an event. It’s useful stuff. I’m pushing for it to be something they give away, partly because I’d have to completely rewrite it to not breach any copyright stuff if I wanted to give it away from here. But in the course of my research I came across this guide from the Australian Government’s Department of Immigration and Citizenship for “Promoting Community Events Through the Media” – which does pretty much everything my paper does anyway, though in a slightly more basic way.

It’s a good starting point for churches thinking about getting some local media attention for their events.

There are a few other handy bits and pieces courtesy of Business Events Sydney. They have a nice little “toolkit”… which includes a guide to promoting events, and these two semi-useful pages:

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.