I’ve spent the day putting together a White Paper for a PR client detailing how you might go about publicising and marketing an event. It’s useful stuff. I’m pushing for it to be something they give away, partly because I’d have to completely rewrite it to not breach any copyright stuff if I wanted to give it away from here. But in the course of my research I came across this guide from the Australian Government’s Department of Immigration and Citizenship for “Promoting Community Events Through the Media” – which does pretty much everything my paper does anyway, though in a slightly more basic way.
It’s a good starting point for churches thinking about getting some local media attention for their events.