The sustainability of the word sustainable

Once upon a time, when I wrote media releases for a living, media releases about economic development projects in regional Queensland, I banned myself from using the word sustainable (it’s even in my blacklist). Words like sustainable function on a law of diminishing returns – and as XKCD points out – the use of the word sustainable is unsustainable.

Via XKCD.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.

One thought on “The sustainability of the word sustainable”

  1. Just shows that maths can’t predict the future.

    By 2036 we won’t even use sustainable because the media dn politicians will have found a word which means the same thing and be using that instead.

    OR there will be some other world-shakingly important issue which won’t require the word sustainable and another word will replace it in the media/politicians rhetoric.

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