The sustainability of the word sustainable

Once upon a time, when I wrote media releases for a living, media releases about economic development projects in regional Queensland, I banned myself from using the word sustainable (it’s even in my blacklist). Words like sustainable function on a law of diminishing returns – and as XKCD points out – the use of the word sustainable is unsustainable.



Gav says:

Just shows that maths can’t predict the future.

By 2036 we won’t even use sustainable because the media dn politicians will have found a word which means the same thing and be using that instead.

OR there will be some other world-shakingly important issue which won’t require the word sustainable and another word will replace it in the media/politicians rhetoric.