The sustainability of the word sustainable

Once upon a time, when I wrote media releases for a living, media releases about economic development projects in regional Queensland, I banned myself from using the word sustainable (it’s even in my blacklist). Words like sustainable function on a law of diminishing returns – and as XKCD points out – the use of the word sustainable is unsustainable.

Via XKCD.

1 thought on “The sustainability of the word sustainable”

  1. Just shows that maths can’t predict the future.

    By 2036 we won’t even use sustainable because the media dn politicians will have found a word which means the same thing and be using that instead.

    OR there will be some other world-shakingly important issue which won’t require the word sustainable and another word will replace it in the media/politicians rhetoric.

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