I once went to a branding seminar where VirginBlue marketing guru Sean Cummins said the best way to position your brand is to ask “what sort of car am I” and then see where and how that type of car is being advertised. Cheap market research.
Well, Landor and Associates, an American market research company, has just released their “Candidates as brands” survey.
As far as cars go – Obama is a BMW, while Biden, Palin and McCain are all Fords.
In the personal computing stakes – arguably currently the most interesting advertising feud at present – McCain, Palin and Biden all come in as PCs – Obama scored a dead heat and is both a PC and a Mac.