McCain is a PC, Obama is a Mac… almost…

I once went to a branding seminar where VirginBlue marketing guru Sean Cummins said the best way to position your brand is to ask “what sort of car am I” and then see where and how that type of car is being advertised. Cheap market research.

Well, Landor and Associates, an American market research company, has just released their “Candidates as brands” survey.

As far as cars go – Obama is a BMW, while Biden, Palin and McCain are all Fords.

In the personal computing stakes – arguably currently the most interesting advertising feud at present – McCain, Palin and Biden all come in as PCs – Obama scored a dead heat and is both a PC and a Mac.



The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.