Mozilla – the development company that brought you such products as Firefox 1, 2 and 3 – has performed an interesting test on content writing for websites . The general rule is that a link should essentially ask to be clicked. Your link should be compelling and descriptive. Basically you shouldn’t ask people to “click here” for more information. Anyway, Mozilla ran a test where their Firefox 3 page would present alternate options in the download button text – “Download now – free” and “Try Firefox 3” and the first option was “significantly” more popular (well a 10.07% conversion rate as opposed to 9.73%). So there you go. Boring reading – but I hope the title was compelling enough to bring you here… and that’s what counts.
Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the pastor of City South Presbyterian Church, a church in Brisbane, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus. If you'd like to support his writing financially you can do that by giving to his church.