Mozilla – the development company that brought you such products as Firefox 1, 2 and 3 – has performed an interesting test on content writing for websites . The general rule is that a link should essentially ask to be clicked. Your link should be compelling and descriptive. Basically you shouldn’t ask people to “click here” for more information. Anyway, Mozilla ran a test where their Firefox 3 page would present alternate options in the download button text – “Download now – free” and “Try Firefox 3” and the first option was “significantly” more popular (well a 10.07% conversion rate as opposed to 9.73%). So there you go. Boring reading – but I hope the title was compelling enough to bring you here… and that’s what counts.